Michael BAEYENS

Co-Founder at La Conf Qui Tue Le Game
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR

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5.0

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Karim Nasri

J’ai eu la chance de pouvoir travailler avec Michaël pendant 2 ans et demi. Il a su pour moi être un mentor dont j’ai énormément appris autant dans la façon d’approcher le design que de la façon de collaborer avec les autres. Il a aussi parfaitement me guider au quotidien en me faisant évoluer et en me donnant des responsabilités. Michaël est aussi et surtout quelqu’un d’extrêmement créatif qui vous poussent toujours à penser différemment et en dehors des sentiers battus. C’est une personne très inspirante qui sait faire en sorte d’embarquer/entrainer les collaborateurs dans sa vision. J’espère vraiment pouvoir un jour recroiser son chemin pour pouvoir retravailler avec lui.

Antso Rakoto

J’ai pu travailler en étroite collaboration avec "Mitch" au sein de la Direction du Numérique de France Télévisions. C’est un collaborateur avec qui j’ai eu le plus grand plaisir à travailler et qui s’est révélé être un allié de qualité dans tous les chantiers de transformation que nous avons pu entreprendre ensemble. Passionné, engagé et profondément impliqué,

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Experience

    • France
    • Education
    • 1 - 100 Employee
    • Co-Founder
      • Jun 2022 - Present

      Lead a team of volunteers to create the most oversized (and WTF) event serving the French-speaking design community. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀, 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝗸𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 • 2,500+ participants • NPS 66,4 • Winner of🥇5 awards at the 13th Eventex 2023 Global Awards 𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁 • Strategic and creative steering • Structuring and coordination of the team • Speaker 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 A spontaneous organization of 44 volunteer designers and product people builded in less than 4 months a giant and successful online event. Participants could explore 9 thematic retro game style universes builded in gather.town. They could discuss informally, have fun and attend 64 conference sessions dedicated to the French design community in a "COACHELLA meets TED" experience combining fun and knowledge sharing. • 1 day (Tuesday, November 22, 2022) • 9 Thematic universes (Research, Eco Design, Design Ops, Design Systems, Creativity…) • 18 conference rooms • 64 conferences • 87 speakers • 100% online • 100% free (without registration or personal data) Show less

    • France
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Head of design (cross-functional)
      • Feb 2022 - Jan 2023

      Take the design team to the next level in the organisation with the support of cross-functional expertise and continue to grow while preserving our assets and team spirit𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀, 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝗸𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀• Implementation of a strategic design dashboard (impact measurement, performance measurement, team status measurement, ritual quality measurement…) From a culture of putting out fires to a culture of anticipation. • Guide product decision-making through user knowledge gathered in a single repository, common to all quali and quanti learnings• Maintain a healthy team and better respond to the negative impacts of turnover by offering better onbardings and monitoring team health.𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁• Support in defining strategic axes, measures, tools and spreading the design culture• Management and coordination of design cross-functional teams: Design ops, Research ops, Design System lead, Brand lead, Accessibility Expert, Microcopy/UX Writers• Coordination and synergies with the product operations teams𝗖𝗼𝗻𝘁𝗲𝘅𝘁• Reporting to the VP Design• 60+ designers spread across the product teams• 100+ employees and stakeholders• 10 digital products: franceinfo, france.tv, Okoo(kids), Sport, NOWU... Show less

    • Global Design Ops/Research Ops
      • Sep 2020 - Apr 2022

      Build and spread a strong research, design and product culture within the group𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀, 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝗸𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀• Set a vision and objectives• Deploying the Product Discovery methodology • Deploying Atomic research (5 months)𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁• Culture and Process (with the Product Op)- Define the process to ensure teams collaborate constructively and to create best-in-class end-to-end customer experiences.- Help the product teams to drive with a business, user-centric and data-informed approach (OKRs, Atomic user research, impact analysis and prioritization methods)- Break the silos between teams- Normalize the product processes of prioritization and roadmaps- Help centralize the knowledge with a custom repository• Design Strategy- Help the Head of to define and drive the company’s design strategy- Collaborate with key stakeholders to ensure the vision helps deliver both the customers and business goals.- Advocate for the customer in all decisions with the product, engineering, and business teams. - Bring design thinking at the highest level of the organization and demonstrate its ability to deliver business value.- Draw insights based on the research teams and turn that understanding into tangible solutions.• Team Growth and Change Management- Oversee and grow a product design organization- Strengthen our experience design team by defining guiding principles, design systems, measures of success, and to ensure the long-term health and success of the team.- Hire, retain and develop talents (+40)- Promote the most advanced tools to make teams perform (ex: Figma since early 2018)𝗖𝗼𝗻𝘁𝗲𝘅𝘁• Reporting to the Head of Design• ↗40+ to 60+ designers spread across the product teams• 10 digital products: franceinfo, france.tv, Okoo(kids), Sport, NOWU.. Show less

    • Team lead designer/Head of UX
      • Sep 2018 - Sep 2020

      Gradually change the mindset and perception of the design teams from pixel pushing to strategic design 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀, 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝗸𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀Change management (and rise of the design team) in 4 steps: - Better UI design - Better Artwork design - Better UX design - Better Research• Change day to day tools (from Photoshop to Sketch + Zeplin then to Figma)• Build the foundations of a design department with its own objectives and budget: - Growth of a +25 designers (UX and UI) distributed in each product team - Creation of a dedicated team (+8) to produce artworks to highlight the programs within the products - Spread the design culture and evangelize design thinking, lean startup, design sprints… - Build the group first design system𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁• Change management (and rise of the design team department)𝗖𝗼𝗻𝘁𝗲𝘅𝘁france•tv is the France Televisions live & video streaming platform, the French TV public broadcaster• 15M unique visitors• 105M video views/month in 2019, ↗35% VS 2018• product team of 60 people, 7 component teams: designers, developers, data analysts, product managers (website, mobile apps, tv apps) Show less

    • Senior Product Designer
      • Mar 2017 - Sep 2018

      Start the design revolution inside the walls by building the first design team as a proof of concept𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁UX and UI Management• Provide consistent vision, direction, and leadership to the UX and UI designers• Inspire and motivate and raise our talented people to help deliver their best• New Products Kickstart𝗖𝗼𝗻𝘁𝗲𝘅𝘁• Building of a design team from 1 to ↗25+ designers• Projects (as UX designer): - france.tv (build) - francetvzoom (run) - franceinfo (build) - francetv&vous (build) - francetv education… Show less

    • Human Resources Services
    • 100 - 200 Employee
    • UX Designer (Mobile, Desktop, TV, Native apps & Web)
      • Jul 2013 - Mar 2017

      Demonstrate the benefits of in-wall ux expertise 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀, 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝗸𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 •Lots of awards •Stakeholders understanding of the benefits of taking decisions based on user insights • Introduction to UX methods (A/B testing, surveys, user tests, lean etc.) 𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁 • Design of offers and services • Experience designing UX across mobile apps (iOS, Android), Web (responsive), TV (Smart TV, iOS TV, Android TV, Chromecast, HbbTV... ), voice (Alexa, Google Home), bots, games consoles (Xbox, PlayStation) and set top boxes (IPTV). • Prototyping, personas, empathy maps, user stories, user flows, ergonomics, features, use case, business design and editorial posture • Identification of best-practices 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 • Working for the Connected TV and innovation direction • Projects : - francetvzoom (build) - francetvinfo (run) - ludo - zouzous - ma liste - Salto (revenir au début du programme sur tv) Show less

    • France
    • Entertainment Providers
    • 1 - 100 Employee
    • Founder & Producer
      • Dec 2007 - Dec 2014

      Be autonomous in the production of hi-concepts and formats to offer highly added value to the television market 𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁 • Writer • TV Creative Producer, Executive producer • Art Direction, hypermedia, transmedia, crossmedia 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 Creation and development of TV game shows (interactive and play along), TV series, animated television series for kids (animated and puppet), temporary channels and innovative media solutions. High concepts and innovative industrial production methods. Clients : TF1, Millimages, Canalsat, Endemol, Effervescence, FCA, Lagadère Active, France 4... Show less

    • France
    • Advertising Services
    • Co-Founder
      • Oct 2009 - Jul 2013

      Disrupt the way we produce tv shows 𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁 • Vision & strategy • Business model / Business plan • Design of formats, devices, interfaces and features • Creative technologist & Techno evangelist (Audio screen syncing, Watermarking, Fingerprinting...) 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 Start-Up Pioneer on product placement clickable video marketing solutions and monetization (click and collect, shoppable videos...) , second screen and social tv Our mission : Create, manage and monetize the metadata ecosystem dedicated to the 2nd screen market and Connected TV Our philosophy : To succeed, we listen, learn, guess and anticipate the market to guide our partners/clients to make some new revenues staying focused on user experience. Our subjects : Social TV, Play Along, Interactive Ad, Product Linking, Watermarking, Fingerprinting, eCouponing... 𝗙𝘂𝗻 𝗳𝗮𝗰𝘁 Our genuine business model was based on monetizing and identifying products seen in television series with strong stylistic affinity. Our main competitor, As Seen On Screen, pivoted at the same time as us. We specialized in the second screen. They chose to do e-commerce. After raising funds and a period of development crowned with successes and failures, we had to close our doors. They reduced the name of their company to an acronym: ASOS. Show less

    • France
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Creative Director, Strategic Planner
      • Feb 2009 - Jun 2013

      Nota : (ex agence Troiscube)Learn how to design, format and use storytelling to bring out the best ideas. 𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁Creative/Design Strategic PlanningBrand & Digital StrategyLIve/Motion design director𝗖𝗼𝗻𝘁𝗲𝘅𝘁Multidisciplinary agency digital, print, event and motion for fashion, luxury, corporate, industry, entertainment accounts : Starck, Total, Chanel, Berluti, Christian Dior, Moët Henessy, SFR, Arkema, Hutchinson, DCNS, Schneider Electric, Thales Aliena Space, Technip, Vinci, AG2R La Mondiale, Crédit Agricole Assurances, Gameloft, Allo Ciné, JC De Castelbajac, ADP, Kompass, Nexity, CBRE...𝗗𝗲𝘁𝗮𝗶𝗹𝘀Creative/Design • Digital User Experience design• Design of Interactive experiences, Events and Fashion shows• E-commerce• Social media Strategic Planning• In charge of watching over the new experiential and digital communication opportunities, emerging trend hunting.Brand & Digital Strategy• Guidance on 360 communication strategies & digital transformationLIve action/Motion design director• In charge of the motion design studio growth Show less

    • Live action & Motion design Director
      • Feb 2005 - Feb 2009

      Found a motion design and live action film studio• Motion Graphics / Live Action director• Narrative, storyboard, storytelling

Education

  • CEFPF
    Formation : Atelier d’écriture sérielle (fiction, animation), Scénario, TV, Pilote, Séries
    2023 - 2023
  • ESRA PARIS
    Diplôme d'Etudes Supérieures de Réalisation Audiovisuelle, Réalisation
    1999 - 2001

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