Michaela Pavone
Marketing Operations Manager at Tilley- Claim this Profile
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English Native or bilingual proficiency
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French Full professional proficiency
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Italian Limited working proficiency
Topline Score
Bio
Credentials
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Google Analytics for Beginners
GoogleJun, 2022- Nov, 2024
Experience
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Tilley
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Canada
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing Operations Manager
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Mar 2023 - Present
-Lead end-to-end marketing processes, driving maximum effectiveness and results.-Ensures flawless execution of marketing campaigns by maintaining a meticulously crafted annual marketing calendar.-Implement workflow tools to enhance internal team collaboration and efficiency, resulting in improved project delivery.-Collaborate closely with cross-functional partners to successfully deliver marketing projects, achieving shared objectives.-Streamline project intake and executed external team requests promptly, ensuring exceptional execution. Show less
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Associate Merchandiser
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Jan 2022 - Mar 2023
-Collaborated seamlessly with sales, e-commerce, and marketing teams to maintain brand consistency and optimize messaging across B2B and B2C channels.-Implemented resource management strategies and created workback schedules, resulting in streamlined project progression.Identified roadblocks and proactively implemented solutions, ensuring timely task execution and project delivery.-Utilized sales data analysis to identify growth opportunities and areas for improvement in marketing strategies.-Spearheaded B2B homepage and landing page refresh, crafting compelling content and product narratives. Show less
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Holt Renfrew
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Canada
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Retail
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700 & Above Employee
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Associate Buyer, Beauty
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Jul 2021 - Jan 2022
-Strategically developed and expanded the Clean Beauty, Men's Grooming, and Hair portfolios, driving revenue growth and market penetration.-Monitored and effectively managed aged inventory, implementing targeted strategies to drive sales and reduce excess stock, resulting in increased inventory turnover.-Negotiated pricing, discounts, credit terms, training support, co-op funding, RTVs, and sampling for brands within the portfolio, maximizing profitability and partner satisfaction.-Proactively sourced and developed new, niche, and independent brands at accessible price points, enhancing the product assortment and catering to diverse customer preferences.-Spearheaded seasonal Open-to-Buy (OTB) reporting, providing valuable insights for budget allocation and inventory management. Show less
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Assisant/Associate Buyer, Menswear Designer and Contemporary
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Feb 2019 - Jul 2021
-Contributed significantly to the growth and development of over 40 brands within Men's Activewear and Denim buying portfolios.-Planned and meticulously selected product ranges to align with market demands and drive sales across the entire retail chain.-Monitored seasonal sales performance, conducting thorough trend analysis to identify opportunities for sales growth and swift response to market dynamics.-Efficiently managed purchase orders (POs) and SKU creation, ensuring accurate shipment tracking and timely reporting.-Prepared comprehensive reports for pre-market analysis and market preparation, empowering informed decision-making by the buying team. Show less
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Louis Vuitton
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France
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Production Assistant (Intern) - Womens Ready-To-Wear
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Jul 2018 - Jan 2019
-Updated and maintained accurate production monitoring and analysis tables, providing real-time insights into production progress. -Coordinated and sent production orders and launch parts to manufacturers, facilitating smooth production workflows. -Managed the shipping of fabrics and trims to manufacturers, diligently monitoring and resolving any issues with missing trims. -Oversaw delivery schedules, proactively following up on approaching deadlines to avoid delays. -Updated and maintained accurate production monitoring and analysis tables, providing real-time insights into production progress. -Coordinated and sent production orders and launch parts to manufacturers, facilitating smooth production workflows. -Managed the shipping of fabrics and trims to manufacturers, diligently monitoring and resolving any issues with missing trims. -Oversaw delivery schedules, proactively following up on approaching deadlines to avoid delays.
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Terrera
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Canada
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Retail Apparel and Fashion
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1 - 100 Employee
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Account Executive
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Nov 2016 - Sep 2017
-Provide customers with product samples and catalogues of clothing collections -Recommend products to customers, based on their store needs and past orders -Establishing, building, and maintaining business and customer relationships -Work with regional sales reps to provide support and tools necessary to sell collections -Identify potential clients via business leads, maintain connections with prospective clients -Submit orders for processing and communicate any changes to clients -Attend major wholesale trade shows -Monitor inventory levels and generate reports of product sales -Maintain and improve wholesale website (update information, increase visual appeal) -Collaborate with colleagues to develop sales and marketing strategies -Create wholesale newsletters for subscription list to inform of sales promotions, new products, etc. -Copy-write product descriptions for catalogues and wholesale website -Oversea payment collection (send invoices, process and record card payments, issue credit memos) -Develop and oversee promotional campaigns offered to wholesale accounts Show less
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Education
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Polimoda
Masters of Fashion Buying and Product Management, Candidate -
University of Toronto Scarborough
Bachelor’s Degree
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