Manager, Marketing & Communications

• Apr 2022 - Present

Author

• Jul 2022 - Present

Communications Committee

• Nov 2021 - Dec 2022

Arizona Foundation for Women (AFW) is a supporting organization of Arizona Community Foundation and creates a better life for Arizona’s women and children. Our mission is to mobilize our community’s power and resources to meet their unmet needs by empowering long-term solutions. We do this with a focus on Safety, Health, and Economic empowerment. We believe SHE Counts! Arizona Foundation for Women (AFW) is a supporting organization of Arizona Community Foundation and creates a better life for Arizona’s women and children. Our mission is to mobilize our community’s power and resources to meet their unmet needs by empowering long-term solutions. We do this with a focus on Safety, Health, and Economic empowerment. We believe SHE Counts!

Marketing Account Manager - Team Lead

• Oct 2020 - Mar 2022

Responsible for the management of all marketing campaigns and projects including brand development, website development and strategy, search engine optimization (SEO), social media, pay-per-click (PPC) advertising, blog writing, and more for numerous clients. • Strong focus on client services and building successful partnerships through effective communication, transparency, and reporting • Management of new marketing content creation and development, carefully reviewing and proofing all deliverables to ensure accuracy and brand compliance • Oversee the production and logistical movements of all creative marketing deliverables related to numerous campaigns and projects while ensuring efficiency of production process and resources, including budget and timelines • Collect and analyze metrics including web traffic, production volume, conversion rates and revenue trends on all marketing deliverables, making recommendations to gain efficiencies and optimize budget spend • Define social media and digital advertising objectives and strategies while managing expectations and resources • Coordinate and manage task timelines, project workflows, and team meetings to meet all time-bound objectives as it relates to marketing campaigns, asset management, content creation and budget updates • Provide leadership and direction to project coordinators as needed to ensure effective teamwork flows • Work directly with internal company and client executive leadership to assist in the formulation of annual marketing strategies • Work directly alongside sales tram in conducting research on prospective clients, industries and issues to co-create impactful cases for winning new businesses Show less

Event Marketing Supervisor

• Sep 2019 - Oct 2020

Responsible for the oversight and management of multiple event communication, registration, ticketing, and branding projects for corporate events and livestream events. Supports driving the global culture of Isagenix through events. • Oversee the production and logistics of all creative deliverables related to event content and marketing. Developed a strong deliverables process for continued success supporting 10-15 events annually• Strong focus on building content strategy and continued content development as it relates to the goals of each specific event as well as the goals of the events department, marketing department, and overall company• Ensure established goals, media objectives, communication campaigns, etc. developed by the company as it relates to events are accomplished, while upholding legal guidelines and communication strategies• Coordinate and manage event team task timelines, project workflows, and team meetings to meet all time-bound objectives as it relates to event planning, speaker management, communications and deliverables, budget updates, and on-site registration• Proficient in show content and project management applications such as Basecamp, ShoFlo, Monday, etc. • Manage event branding objectives such as logos, color schemes, creative deliverables, images, etc. • Provide leadership, coaching and mentoring to assigned event staff to develop a top performing team• Manage budgets up to $1M Show less

Event Coordinator III - Communications Lead

• Jun 2019 - Sep 2019

Lead strategist on event communication and marketing opportunities. Responsible for supervising creative touchpoints, including events website content, events app content, creative deliverables, communication plans, events social media pages, and more. • Delveoped internal processes to identify necessary event session goals, and used this information to build targeted pre-event communications that ultimately increased event registrations• Create differentiation and brand identity for each of the Isagenix corporate-hosted events • Work closely with registration processes to identify industry trends and implement strategies that strengthen overall event ticket sales impact. Drove event launch campaign that led to a 80% sell-out in first 48 hours• Participated in all virtual meetings with event trainers/speakers to ensure alignment within event sessions and overarching business goals• Manage budgets up to $500K Show less

Field Marketing Coordinator II - Sales Tools

• Jul 2018 - Jun 2019

Responsible for all field facing business-building initiatives business-focused tools, resources, and training.• Successfully launched and managed an external training website for our Associates that led to increased understanding of company tools & resources to support stronger business practices• Responsible for overseeing the Isagenix podcast strategy – drafted episode outlines with clear CTAs that liseners could act upon• Oversee the adaptation of apps within the field, ie.our IsaTools app, IsaPulse app, IsaLife app• Play an integral role in our corporate communications targeted to our business builders• Oversee and manage vendor relationships for sales tools and clothing/apparel• Play an integral role in live stage segment development around our business-building tools and resources Show less

Event Coordinator - Communications

• Aug 2015 - Jul 2018

Internal and external communications promoting Isagenix corporate-led events. Event planning for initiatives ranging in attendance size from 200 to 15,000. Oversee communications plan, social media marketing, website design and content management, and all on-site creative deliverable projects.• Managed content for https://isagenixevents.com• Served as events team liaison with Creative and Design teams, ensuring consistent content that was on-brand and in alignment with overarching company initiatives.• Managed project budgets ranging from $1k - $50k. Served as point of contact for all on-site event deliverables, as well as throughout company rebranding project. • Demonstrated leadership by initiating a new approach to launching events that will lead to higher anticipation and, therefore, stronger initial ticket sales. Show less

Research and Resolution Representative

• Jul 2013 - Aug 2015

Special services team within Customer Care department uncovering issues related to member orders, commissions, membership details, VIP downline issues etc. and defined strategy around solutions.