Experience

Atom Learning

• United Kingdom
• E-Learning Providers
• 100 - 200 Employee

• Growth Marketing Manager

  • Jan 2023 - Present



Tiney

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Performance Marketing Lead

  • Oct 2021 - Jan 2023

  - Strategise, launch, optimise, and report on all paid media campaigns (Google Search, Display, Facebook, Instagram) + previously YouTube and LinkedIn 💻- Write compelling ad copy for all paid campaigns, focusing on solving pain points of our customers, company USP’s, and the keywords we are targeting in Google Search ✍️- Collaborate with the design team to implement my landing page ideas so we can consistently increase conversion 👩‍💻- Regularly A/B test landing page design, themes, ad copy themes, and creative, including multi variant testing 🧪- Research new audiences we can target so we can scale efficiently 👩‍🔬- Work closely with the Head of Growth to strategise long term growth plans for tiney 🤝- Use Google DataStudio, Analytics, and HubSpot to build and use granular reports to help drive campaign strategy 📊



Oxford International Education Group

• United Kingdom
• Education Administration Programs
• 300 - 400 Employee

• Paid Media Manager

  • Oct 2020 - Oct 2021

  - Increased student enrolment through managing paid media campaigns across Google Search, Display, Video, Facebook, Instagram. - Collaborated closely with the Head of Marketing, brand Marketing Managers and Group SEO Manager to plan, execute, and report on effective digital campaigns right through from enquiry to enrolled student - Set up new paid marketing strategies for the company to follow e.g. campaign briefing templates, keyword research templates, and Data Studio dashboards.- Used Google Analytics and Google DataStudio to report on paid campaigns monthly and provide recommendations for moving forward



University of Aberdeen

• United Kingdom
• Higher Education
• 700 & Above Employee

• Digital Marketing Officer

  • Aug 2018 - Oct 2020

  Collaborate with School Marketing Teams to agree business objectives, KPI’s, budget breakdown, key markets and platforms for all digital campaigns, putting campaign plans into written briefs. Develop and execute high quality campaigns for audiences at various stages of the marketing funnel. Campaigns can include brand awareness/ traffic, acquisition/ lead generation, remarketing, PPC and GDN. Promote to both local and international audiences through paid digital campaigns on social platforms such as:- Facebook / Instagram- LinkedIn- Google PPC-SnapchatBuild all campaign assets such as landing pages, lead forms, emails, workflows and audience building across a variety of platforms. A/B test variants across ads, landing pages and email campaigns for campaign optimization and to produce new insights. Collaborate with our digital media agency to optimise live Google campaigns based on regular analysis. Deliver rigorous evaluation of campaign outcomes and evidence of ROI and performance against set objectives based on statistically valid and financial analyses. Reporting tools used include Google DataStudio/ Google Analytics.

• Digital Marketing Officer

  • Aug 2018 - Oct 2020



Inspire PTL

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Recruitment Assistant

  • Mar 2018 - Aug 2018

  - Coordination of the recruitment process from advertisement right through to start date. - Swift processing of candidate paperwork, including sifting and shortlisting candidates, setting up and attending interviews and candidate management.- Issuing contracts, including change of contract letters and other relevant paperwork. - Minute taking at weekly team meeting and any disciplinary hearings.

• HR Assistant

  • Aug 2015 - Mar 2018

  - Providing/chasing references for all new start employees and sending these out. - Attending weekly team meetings and briefing what has been achieved in the last week and what should be done in the following week.- Keeping staff database up to date and editing when required. - Assisting with general HR jobs e.g staff filing, recruitment checks etc.



JOHANNA BASFORD LTD

• United Kingdom
• Design Services
• 1 - 100 Employee

• Digital Marketing Assistant

  • Feb 2016 - Feb 2018

  - Created detailed Facebook business page account audits to establish trends in customer activity online and develop digital strategy accordingly. - Assisted in enlarging business page followers from 150,000 to 205,000 when working here. - Managed website by updating content weekly. - Completed market research and provided recommendations on how we could stay the market leader in our niche market. I also identified gaps for new products for brand development. - Boosted sales and customer retention of all Johanna Basford products by managing all social media platforms and emails with an extremely quick turn- around time. - Managed global competitions to win Johanna Basford products, with over 1000 entrants in most recent competition. - Presented work at regular team meetings.



David Lloyd Leisure

• United Kingdom
• Wellness and Fitness Services
• 700 & Above Employee

• Customer Service

  • Nov 2013 - Jun 2015

  -Serving customers with the highest level of customer service as possible. -Cashing up tills.-Maintaining high levels of cleanliness in the area. -Serving customers with the highest level of customer service as possible. -Cashing up tills.-Maintaining high levels of cleanliness in the area.