Experience

Optus

• Australia
• Telecommunications
• 700 & Above Employee

• Director - Digital Strategy & Performance

  • Sep 2022 - Present

• Director - Digital Service Strategy | Agile Chapter Lead

  • Nov 2021 - Present

• Initiative Owner - Digital Identity

  • Feb 2021 - Present

  Responsible for the design, execution and implementation of the Digital Identity strategy. Working closely with partnering vendor and organisational stakeholders to launch and drive adoption within Digital and Traditional channels.

• Product Owner - Digital Activation & Onboarding

  • Sep 2018 - Apr 2022

  Responsible for the Digital Onboarding & Activation experience for all Optus customers within the My Optus app, and supporting the digital self-service experience for Optus customers. The role sits within an Agile Framework, and the Product Owner role is responsible for the roadmap and strategy, day-to-day direction, budget management, stakeholder management, defining OKR's (KPI's), app release management,and ensuring delivery to these OKR's. The squad is composed of iOS & Android Developers, Back End Developers, Solution Architechts, Insights Analysts, User Experience designer as well as Testing resources. Show less

• Digital Marketing Manager

  • Aug 2016 - Sep 2018



South Sydney Rabbitohs

• Australia
• Spectator Sports
• 100 - 200 Employee

• Consumer Content Manager

  • Jan 2016 - Jul 2016



Optus

• Australia
• Telecommunications
• 700 & Above Employee

• Marketing Executive

  • Apr 2014 - Jan 2016

  Key elements of the role include: development of programs and campaigns targeting improved NPS, sales and churn across the customer base, including customer lifecycle, cross-sell, up-sell; continually developing insights to understand the behaviour (current and predicted) of the customer base to drive new strategies or changes in strategic direction; mandatory communications as required; and championing direct marketing and customer management best practices across the team.

• Graduate - Marketing

  • Feb 2012 - Apr 2014

  Completed Graduate Rotations within:B2B Brand, Events & SponsorshipB2B Customer ExperienceB2B Segment MarketingCustomer Retention & LoyaltyPrepaid Mobile Product Marketing