Michaela Redfern

Store Development Manager at Arch Apothecary
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area, US
Languages
  • English -

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AJ Boglioli

There are countless reasons why Michaela is excellent to work with, but to start she is a lightning-fast learner and has very high emotional intelligence. As a result, she became a highly successful member of the craft beer community in an incredibly short amount of time. She regularly displays expertise in business development, field marketing, and account management. Every organization or project could use someone with Michaela's skills and professionalism.

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Experience

    • United States
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Store Development Manager
      • Mar 2019 - Present

      Consistently achieve monthly store goals and implement client marketing plans to help achieve said goals. Manage all controllable costs with a view to maintaining profitability. Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Developed key marketing strategies to drive business, achieve profitability in the midst of a pandemic. Developed an effective sales pipeline to accurately track clients, ROI and market trends. Build rapport with new and existing clients to deliver the highest level of customer service, Worked directly with brand investors and developers on prospecting new, and exclusive clientele. Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results through monthly, weekly and quarterly goals.

    • Germany
    • 1 - 100 Employee
    • Content & Advertising Manager -American Builders Quarterly Magazine
      • Sep 2018 - Feb 2019

      Guerrero Howe is a media company that recognizes, promotes, and develops great executives. We do this primarily through a suite of magazines that highlight successful business leaders across industries. Our work has allowed us to build relationships with thousands of executives. Through our media and event services, we're focused on building networks between these leaders to facilitate connections that can enhance the work they're doing at their companies and advance their careers.Content and Advertising Managers drive the content of our executive magazines by researching and contacting business leaders to unlock their unique story. In the process, they bring an executive’s partners to the table to support the feature by selling a suite of content and advertising solutionsKey Responsibilities Included: -Effectively researched and connected with mid- to senior-level executives whose expertise and recognition would be a valuable contribution to the publication. -Accurately and effectively articulated both brand value and product knowledge.-Provided strong customer service for all featured executives and advertisers.-Responsible for account management in addition to the entire sales process, overall execution and product knowledge. -Effectively prospect executives over the phone to create rapport, build excitement, and gain buy-in.-Contacted referrals and closed sales by accurately articulating the value proposition and leveraging product knowledge in negotiations, while understanding the delicate nature of sales referrals. -Actively engaged with other members of the team to continuously strive to improve processes, create efficiencies and collaborate based on the needs of each individual client.

    • Sales And Marketing Specialist - The Post Brewing Company
      • Jun 2016 - Jun 2018

      As on-premise sales specialist for The Post Brewing Company, I worked with a wholesale partner within a specific territory to reach our volume goals and make professional connections within the market. I worked on the business development of our brand and wholesaler; including market-specific work targeted in increased distribution and sales. I had an intimate and working knowledge of our partner’s organization including an open relationship with all members of the management and sales team. I represented The Post Brewing Company in the retail trade as the first point of contact from the brewery as well as develop marketing strategies. Some of my responsibilities included: -Execute and develop a promotional calendar geared towards building salesand distribution-Develop key customers in each territory and attain a proprietaryrelationship with said retailers to gain sales and distribution.- Plan and execute promotion events with key retailers that may occur anyday of the week.- Keep a weekly/bi-weekly planner of goals and account calls within eachwholesale territory.-Forecast seasonal brand execution and track results.

Education

  • Fort Lewis College
    2011 - 2013

Community

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