Michaela O'Callaghan

Trade Marketing Executive at Bounce Sales and Marketing Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Credentials

  • GDPR Compliance: Essential Training
    LinkedIn
    Apr, 2020
    - Oct, 2024
  • InDesign 2020 Essential Training
    LinkedIn
    Apr, 2020
    - Oct, 2024
  • Learning Mailchimp
    LinkedIn
    Apr, 2020
    - Oct, 2024
  • Learning Excel: Data-Analysis
    LinkedIn
    Mar, 2020
    - Oct, 2024
  • The Fundamentals of Digital Marketing Google Qualification
    Google
    Nov, 2019
    - Oct, 2024
  • Hubspot Inbound Certification
    HubSpot Academy
    Dec, 2019
    - Oct, 2024
  • Hubspot Inbound Marketing Certification
    HubSpot Academy
    Dec, 2019
    - Oct, 2024

Experience

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Trade Marketing Executive
      • Aug 2022 - Present

    • Sales and Marketing Assistant
      • Jan 2022 - Sep 2022

    • Sales Assistant
      • Apr 2021 - Jan 2022

      In this role I provided administrative support for key trade customers such as Gardners, Waterstones and Scholastic Book Clubs and Fairs. This involved order processing, stock level checking, handling IBAP submissions and Publisher News, New Title Grid and AI kit creation, Book Prize admin.I created presentations and pitched titles to key accounts and was also the admin lead for several publishers. This involved liaising with publishers, minuting meetings, organising sales material and supporting on marketing and sales enquiries. Show less

    • Freelance Marketing
      • Jul 2022 - Present

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • SYP UK Events Officer
      • Feb 2022 - Present

      The Society of Young Publishers is a volunteer-run organisation supporting junior and aspiring publishing professionals across the UK and Ireland. I am responsible for organising all SYP UK events and coordinating the events schedule across the other SYP branches. This involves liaising with publishing professionals to find a diverse range of speakers, and with various organisations to organise collaborative events. I have particularly enjoyed running event series such as the On the Map series to showcase publishing across the UK and have relished the challenge of organising both in-person and virtual events. Show less

    • United Kingdom
    • Primary and Secondary Education
    • 700 & Above Employee
    • Tutor
      • Apr 2021 - Sep 2022

      A 1:1 tutor of Maths and English working with tutees from phonics to 11 plus. Working with a variety of children with a wide range of abilities and needs. Particularly enjoyed adapting core content to best suit the needs of each individual child, thinking of new ways to engage and develop working relationships with children, and watching a child's face light up when they overcome a challenge. This role was done in my evenings and weekends alongside my full-time position but my dedication to providing a quality experience for every tutee is demonstrated in being selected as part of the Top Talent team. This involved mentoring a group of tutors, observing and developing incoming tutors, and my sessions being observed as examples of good practice. Show less

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Contributing Writer
      • Feb 2021 - Jul 2022

      The Publishing Post is a bi-monthly magazine designed to make information and latest news about the publishing industry freely accessible and easily digestible. I worked in two teams and to deadline to produce articles on children's publishing and events. A small selection are below. The Publishing Post is a bi-monthly magazine designed to make information and latest news about the publishing industry freely accessible and easily digestible. I worked in two teams and to deadline to produce articles on children's publishing and events. A small selection are below.

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Digital Marketing and eCommerce Intern
      • Sep 2020 - Mar 2021

      A full-time internship at Collins Learning. - Successfully managed multiple B2B and B2C social channels including Collins Primary, Collins Secondary, Collins4Parents and Collins Dictionary. - Liaised with marketing managers to discuss creative ideas and plan marketing campaigns. - Recorded social analytics, reported monthly to the wider team, and analysed ways to improve marketing strategies and generate sales. - Wrote copy in line with brand messaging and created assets for multiple social media platforms using Adobe Photoshop. - Scheduled social media posts using Hootsuite and tracked competitors’ online marketing strategy. - Updated the Collins website, created collection pages, and migrated web pages onto new Shopify template. - Supported email marketing campaigns and completed an email marketing training session. Show less

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Social Media Manager
      • Apr 2020 - Feb 2021

      This was initially an internship but I continued on a freelance basis. I created and sent targeted emails using Mailchimp that direct audience to company blog. I wrote copy, created graphic and video assets that adhered to brand guidelines, and scheduled content for social media using Hootsuite. This was initially an internship but I continued on a freelance basis. I created and sent targeted emails using Mailchimp that direct audience to company blog. I wrote copy, created graphic and video assets that adhered to brand guidelines, and scheduled content for social media using Hootsuite.

    • United Kingdom
    • Performing Arts
    • 1 - 100 Employee
    • Marketing Officer
      • Jun 2020 - Nov 2020

      An internship at a Theatre in Education not-for-profit organisation. My central aim in this role was to market the innovative program, Virtual_Decisions, a VR experience. This involved social media management and implementing B2B marketing strategies such as customer outreach. I also redesigned two company websites using WordPress, remaining attentive to customer journey and brand identity. - Created SEO friendly blog content about Edtech and PSHE using Yoast SEO. - Used Google Analytics to monitor how potential customers access website and engage with content. Show less

    • United Kingdom
    • Staffing and Recruiting
    • 700 & Above Employee
    • Bright Network Business, Operations and Marketing Member
      • Jul 2020 - Jul 2020

      Successfully completed the 3 day Internship Experience in Business, Operations and Marketing. Involved insights from industry experts and webinars in collaboration and networking. Completed work sample which involved competitor analysis using SWOT and creating a marketing strategy with SMART objectives and budget analysis. Successfully completed the 3 day Internship Experience in Business, Operations and Marketing. Involved insights from industry experts and webinars in collaboration and networking. Completed work sample which involved competitor analysis using SWOT and creating a marketing strategy with SMART objectives and budget analysis.

    • United Kingdom
    • Consumer Goods
    • 1 - 100 Employee
    • Sales Assistant
      • Jul 2019 - Mar 2020

      A sales assistant for a specialist supplier of animal themed children's toys and gifts for the zoo, aquarium, leisure and promotional markets. This developed my understanding of buyer relations, product and range development, and the retail market within the heritage and leisure industry. Key sales skills developed: - Sage CRM: Maintain and search customer details and communication history. - Sage ERP 100: Invoicing, search stock availability, recent orders, stock information. Order processing. - Excel: Stock and Core Range sheets to support Sales team. - Access: data entry for safety records. - Outlook: Daily contact with accounts and couriers through email. - Regular contact with buying teams at a range of organisations throughout the U.K. Key administrative skills developed: - Confidence handling telephone: First point of contact before directing call to different departments. - Ability to grasp new concepts and process quickly: learnt the different carrier systems to deliver products to companies in the UK and throughout Europe. - Attention to detail: creating commercial invoices for companies outside the European Union. - Asked to stay on beyond original contract. Show less

    • United Kingdom
    • Museums, Historical Sites, and Zoos
    • Assistant Curator
      • Jul 2018 - Sep 2018

      80+ hour work experience completed as part of University module. - Assisted with organisation and creation of temporary World War One exhibition. - Managed social media (Facebook and Twitter) and created posters that were displayed throughout the community. Key skills: - Developed confidence in use of social media to interact with public. - Research: tenacity when undertaking independent research. - Ability to adapt writing to different audience: ability to create short and engaging interpretation. Achieved First- Class grade in both assessment components: - Ten- Minute video assessing awareness of Heritage sector, important skills within it, critical reflection of cultural organisation. - Personal Development essay: reflection on my development of key skills of value within the Heritage sector. Show less

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Bar/ Waiting Person
      • Jun 2018 - Sep 2018

      - Customer-facing role in fast-paced environment. - Part of a large team delivering food and drink for events such as weddings and conferences. Key Skills developed: Communication, Teamwork, Cash Handling - Customer-facing role in fast-paced environment. - Part of a large team delivering food and drink for events such as weddings and conferences. Key Skills developed: Communication, Teamwork, Cash Handling

    • United Kingdom
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Office and Production Assistant
      • Jun 2017 - Sep 2017

      - Use of Quickbooks software to bring company expense management up to date. - Redesigned documents such as company flyers and letters- ensure consistency in layout. - Worked on production floor; shipping & delivery; electrical appliance assembly (often to targets); stock taking. Key skills developed: - Ability to grasp new concept and skills quickly and efficiently: Learnt both Quickbooks software and a range of practical skills in production. - Use of Quickbooks software to bring company expense management up to date. - Redesigned documents such as company flyers and letters- ensure consistency in layout. - Worked on production floor; shipping & delivery; electrical appliance assembly (often to targets); stock taking. Key skills developed: - Ability to grasp new concept and skills quickly and efficiently: Learnt both Quickbooks software and a range of practical skills in production.

    • United Kingdom
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Ride Operator
      • Apr 2016 - Sep 2016

      - Involved Public Interaction with range of age groups. - Developed strong sense of health and safety through completing safety paperwork daily and ensuring all customers were aware of safety procedures whilst riding. - Involved Public Interaction with range of age groups. - Developed strong sense of health and safety through completing safety paperwork daily and ensuring all customers were aware of safety procedures whilst riding.

Education

  • University of Birmingham
    English Literature, Literature
    2016 - 2019
  • Huxlow Science College
    Secondary
    2009 - 2016

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