Experience

UTS College

• Australia
• Higher Education
• 100 - 200 Employee

• Head of Strategic Projects

  • Jan 2019 - Present

  Taking approved business cases from opportunity through to implementation. Leading cross functional teams to deliver multiple projects and initiatives. Coordinating efforts between project managers, cross functional teams and stakeholders and providing guidance and leadership on plans to push projects to successful completion and handover to the business. Ensuring that synergies and connections are optimized and the envisaged benefits to the organisation are realised.alised.Bangladesh and India: partnering with Premier University and GLS University to create a Centre of Excellence delivering UTS College pathways for students intending outbound international education. Additionally, envision the added benefits to identify capability building, university-to-university relations and a general intercultural mission.China: To promote co-operation between GEG Wuxi and UTS College to deliver of UTS Foundation Studies as a pathway for students to continue their bachelor course at University of Technology Sydney (UTS).TS Sri Lanka College: Asked to assume responsibility for this complex multi-disciplinary project which was stalling, I used my stakeholder engagement skills to identify cultural and organisation issues that were impeding progress, I influenced senior management to adopt my proposed solutions. As a result, the new international campus was launched in October 2019.UTS College Name Change:Successfully delivered the name change launch in 8 weeks – coordinating and leading the effort across all departments and 9 separate country teams. Websites changes, agent, staff and student communications, systems, collateral, staff contracts, governance, legal and financial delegations.

• Head of Stategic Marketing Projects

  • Jul 2018 - Jul 2019

  Lead interdepartmental strategic projects, working collaboratively across the organisation and using influencing skills to work through functional silos. The key objective is to optimise whole-of-organisation benefits. UTS China Digital project: Initiated the first truly joint project between the pathway and its university partner. Negotiated with university stakeholders to combine two separate projects for digital presence in China, delivering one unified brand presence that will cease the cannibalising of each other’s market share. UTS Sri Lanka College: Asked to assume responsibility for this complex multi-disciplinary project which was stalling. Having used my stakeholder engagement skills to identify cultural and organisation issues that were impeding progress, I influenced senior management to adopt my proposed solutions. As a result, the new international campus was launched in October 2019.Customer and subject matter expert on key interdepartmental strategic projects, working collaboratively across the organisation to ensure success. The key objective of this role is to drive optimum realisation of the benefits of these projects for the organisation.KEY AREAS OF RESPONSIBILITYProject Leadership: drive the next phases of each project, in accordance with the UTS Insearch Project Methodology• Brand Refresh• Student Lifecycle Communications• Website • Application to Enrolment• Employee Value Proposition Communications strategyEnsure that synergies and connections amongst these projects are optimized.

• Head of Marketing

  • Jan 2017 - Jun 2018

  Lead the marketing team to position UTS: INSEARCH with key audiences – channel partners, students, parents and UTS – by developing marketing strategies and plans that support the achievement of both brand goals and sales targets.KEY ACHIEVEMENTSBrand refreshNew WebsiteNew integrated Global CampaignBuild solid collaboration with UTS by:Slip Back offers:· Worked with UTS Admissions Manager to secure pilot program launched for 2018Brand Project: · Successful negotiation of new UTS Insearch logo· Collaboration with MCU Brand director and design teams on brand guidelinesChampioning our marketing strategyGlobal Campaign specifics:o Lead management: successful negotiation on lead triage strategy for campaign between UTS Future Students, UTSi and Insearcho Presentations to: MCU, UTSi, Alumni and Brand Council o Asset sharing: Future Students, Alumni and Faculty of Des and Arch already utilising in campaigns. MCU to add to digital screens across UTS campus. Home page and future students web pageso Worked with UTS Campaign team to create a shared asset baseo Web content plan coordinationo Design approval.



TAFE NSW _ South Western Sydney Institute

• Director, Marketing and Communications

  • Aug 2016 - Jan 2017

  Lead the marketing team to position TAFE SWSi with key audiences – channel partners, students, parents and industry – by developing marketing strategies and plans that support the achievement of both brand goals and enrolment targets. In addition the role supports the organisation’s corporatisation of the marketing function and supports strategic projects and plans. • Student Journey Mapping• Campaign Management – BE AMBTIOUS launch• TAFE Open Week Lead the marketing team to position TAFE SWSi with key audiences – channel partners, students, parents and industry – by developing marketing strategies and plans that support the achievement of both brand goals and enrolment targets. In addition the role supports the organisation’s corporatisation of the marketing function and supports strategic projects and plans. • Student Journey Mapping• Campaign Management – BE AMBTIOUS launch• TAFE Open Week



Macquarie University

• Australia
• Higher Education
• 700 & Above Employee

• Associate Director, Marketing Strategy and Planning

  • Jul 2013 - Jul 2016

  Macquarie University was founded in 1964 to be a radical and unconventional addition to the New South Wales tertiary education market. Fifty years on, Macquarie University is still different - engaging students and staff through transformative learning and life experiences, and serving the world through discovery, dissemination of knowledge and ideas, innovation and deep partnerships.Market Strategy: market segmentation, market and competitor analysisMarketing Planning: Integrated Marketing Plan, Integrated Campaign PlanPriorities: Collect and analyse market information to support key marketing decisions and marketing plans.Advise on and evaluate the effectiveness of marketing plans across the University.Work across the university to:* increase awareness of the University's brand* attract more local and international students to study at the University* improve the effectiveness of our marketing campaigns.Key Achievements: • Engagement strategy for impactful research and transformational learning and teaching • Student Journey mapping• Study Routes mapping• Repositioning of PACE (Professional and Community Engagement) to increase awareness and drive increased consideration• Creation of a university wide marketing plan template and cascading faculty templates for alignment



University of Sydney

• Australia
• Higher Education
• 700 & Above Employee

• Head of Postgraduate, Marketing and Student Recruitment

  • Jan 2008 - Jun 2013

  The University of Sydney is Australia’s first university and has over 50,000 students organised into sixteen faculties. Sydney consistently ranks amongst the top universities in Australia and the world and is a member of Australia's Group of Eight, Academic Consortium 21, the Association of Pacific Rim Universities (APRU) and the Worldwide Universities Network. Priorities: Developing strategies to grow the postgraduate student cohort. Lead the postgraduate student recruitment activity across the university. Provide leadership and direction to faculty marketing managers to meet their postgraduate student recruitment targets. Key Achievements: • The creation of a central postgraduate student recruitment strategy for the University of Sydney• GOLD CASE Award 2013 for the postgraduate IGNITE the Possible campaign (also NSW finalist in AMI awards) http://sydney.edu.au/news/84.html?newscategoryid=8&newsstoryid=11711&utm_source=staff&utm_medium=enews • The implementation of the research marketing tool Research Supervisor Connect • Creation and implementation of the GO Expo (Graduate Options Expo)• Segmentation market research project. Designed to help position our postgraduate courses to relevant market segments.• The introduction of the Business Liaison Program to build advocacy in business circles



Faculty of Architecture, Design and Planning

• India
• Education Management
• 1 - 100 Employee

• Marketing and Development Manager

  • Jan 1998 - Aug 2007

  Management of marketing activities for the Faculty of Architecture Design and Planning to international and domestic markets (including schools, media, architecture and associated professions, alumni, the University community and general public and the corporate sector). Writing and implementation of the Faculty's marketing strategy. Development of a marketing culture and the provision of marketing advice to senior management.Selected Achievements1.UAI from 80 to 93 in five years with dramatic growth in students with over UAI 952.Applicant tracking system: creation of web based system to track applicants from lodgement of UAC preferences through to close of preferences including reporting of preference changes.

• Postgraduate Promotions officer

  • Jan 1995 - Jan 1997

  The design and production of all promotional material for the Department. The design and production of all promotional material for the Department.

• Publications Officer

  • Jan 1992 - Jan 1994

  Design and management of the academic journal Architectural Science Review Design and management of the academic journal Architectural Science Review



Australian Construction Services

• Australia
• Construction
• 1 - 100 Employee

• Regional Marketing Coordinator

  • Jan 1989 - Jan 1991

  The development of pitches to previously tied and new clients for the provision of architectural and engineering services. Key initiatives: Set up of marketing teamCreation image libraryDevelopment of a marketing culture in a previously 'tied to client' environment

• Graphic Designer

  • 1988 - 1989

  Create campaigns for ACS to pitch for jobs