Michaela Hirsch
- at Vinimark - The Wine Company- Claim this Profile
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English Native or bilingual proficiency
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Afrikaans Native or bilingual proficiency
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Japanese Limited working proficiency
Topline Score
Bio
Charles Manuel
I have worked with Michaela in my capacity as the Minister Counsellor (Economic) at the South African Embassy in Beijing. Michaela is a consummate business development and marketing professional with complete expertise of the South African wine industry. I have worked with Michaela in a professional capacity since 2016 and in this time , I have witnessed how she has elevated the status and stature of South African wines in the Chinese market. In order to achieve this Michaela dilligently developed the market by strategically positioning Wines of South Africa at multiple trade shows, by leading roadshows across China and by dilligently supporting the local importers and distributors. She has in-depth understanding of the Asian market she understands the nuances of the business culture in the region and her attention to detail is evident in the manner in which she executed projects under difficult circumstances. Michaela is a true ambassador of who represented her industry and her country with distinction.
Anthony Budd
Michaela is one of the hardest working, best organized, dedicated, reliable, honest, and committed person I have had the pleasure to work with since we set up Diverse Flavours eight years ago. She has tremendous knowledge and passion for wine and is action orientated. Michaela is a great networker, understands the business and if she chooses to go into the commercial side of the business will be a formidable asset to any company. Anthony Budd, MD, Diverse Flavours
Charles Manuel
I have worked with Michaela in my capacity as the Minister Counsellor (Economic) at the South African Embassy in Beijing. Michaela is a consummate business development and marketing professional with complete expertise of the South African wine industry. I have worked with Michaela in a professional capacity since 2016 and in this time , I have witnessed how she has elevated the status and stature of South African wines in the Chinese market. In order to achieve this Michaela dilligently developed the market by strategically positioning Wines of South Africa at multiple trade shows, by leading roadshows across China and by dilligently supporting the local importers and distributors. She has in-depth understanding of the Asian market she understands the nuances of the business culture in the region and her attention to detail is evident in the manner in which she executed projects under difficult circumstances. Michaela is a true ambassador of who represented her industry and her country with distinction.
Anthony Budd
Michaela is one of the hardest working, best organized, dedicated, reliable, honest, and committed person I have had the pleasure to work with since we set up Diverse Flavours eight years ago. She has tremendous knowledge and passion for wine and is action orientated. Michaela is a great networker, understands the business and if she chooses to go into the commercial side of the business will be a formidable asset to any company. Anthony Budd, MD, Diverse Flavours
Charles Manuel
I have worked with Michaela in my capacity as the Minister Counsellor (Economic) at the South African Embassy in Beijing. Michaela is a consummate business development and marketing professional with complete expertise of the South African wine industry. I have worked with Michaela in a professional capacity since 2016 and in this time , I have witnessed how she has elevated the status and stature of South African wines in the Chinese market. In order to achieve this Michaela dilligently developed the market by strategically positioning Wines of South Africa at multiple trade shows, by leading roadshows across China and by dilligently supporting the local importers and distributors. She has in-depth understanding of the Asian market she understands the nuances of the business culture in the region and her attention to detail is evident in the manner in which she executed projects under difficult circumstances. Michaela is a true ambassador of who represented her industry and her country with distinction.
Anthony Budd
Michaela is one of the hardest working, best organized, dedicated, reliable, honest, and committed person I have had the pleasure to work with since we set up Diverse Flavours eight years ago. She has tremendous knowledge and passion for wine and is action orientated. Michaela is a great networker, understands the business and if she chooses to go into the commercial side of the business will be a formidable asset to any company. Anthony Budd, MD, Diverse Flavours
Charles Manuel
I have worked with Michaela in my capacity as the Minister Counsellor (Economic) at the South African Embassy in Beijing. Michaela is a consummate business development and marketing professional with complete expertise of the South African wine industry. I have worked with Michaela in a professional capacity since 2016 and in this time , I have witnessed how she has elevated the status and stature of South African wines in the Chinese market. In order to achieve this Michaela dilligently developed the market by strategically positioning Wines of South Africa at multiple trade shows, by leading roadshows across China and by dilligently supporting the local importers and distributors. She has in-depth understanding of the Asian market she understands the nuances of the business culture in the region and her attention to detail is evident in the manner in which she executed projects under difficult circumstances. Michaela is a true ambassador of who represented her industry and her country with distinction.
Anthony Budd
Michaela is one of the hardest working, best organized, dedicated, reliable, honest, and committed person I have had the pleasure to work with since we set up Diverse Flavours eight years ago. She has tremendous knowledge and passion for wine and is action orientated. Michaela is a great networker, understands the business and if she chooses to go into the commercial side of the business will be a formidable asset to any company. Anthony Budd, MD, Diverse Flavours
Experience
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Vinimark - The Wine Company
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South Africa
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Beverage Manufacturing
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100 - 200 Employee
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Aug 2018 - Present
Established in 1985, Vinimark is South Africa’s largest independent specialist wine wholesaling company, exporting to more than 60 countries. Vinimark’s export portfolio encompasses some of South Africa’s most well-recognized brands including Boekenhoutskloof, Krone, Reyneke and Robertson Wines. As Regional Director: Asia, I am tasked to expand our business footprint across the region. In conjunction with our distribution partners, my role is to ensure that our brands are optimally positioned to ensure sustainable growth and profitability, while also sourcing and acting on new growth opportunities in markets across the Asia Pacific. Show less
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Wines Of South Africa
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South Africa
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Wineries
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1 - 100 Employee
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Market Manager: Asia
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2014 - Jun 2018
Recognized by the South African government as Export Council, Wines of South Africa (WOSA) is a not-for-profit company with the mission of promoting the South African wine category in key export markets. Over the course of 10 years of career progression within this organization, work-related assignments have spanned both different markets and continents. Relocated to Hong Kong in 2014 to spearhead the industry growth strategy in the key export region of Asia. Established LLC and run WOSA Asia office, based in Hong Kong to formulate and implement WOSA market strategy in the region with specific focus on Hong Kong, mainland China and Japan. Show less
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Wines of South Africa
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South Africa
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Market Manager: Europe & Asia
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2008 - Jul 2014
Wines of South Africa (WOSA) is a not for profit company with the mission of representing all exporters of South African wines and promoting these wines abroad. Initial organizational tasks focused on promotional activities, activity plans, and market research in both the Asia and India regions. Demonstrated success led to reassignment representing both Europe (Scandinavia, Russia, Benelux and Germany) and Asia territories in the development of wine brand strategies and key staff members. Show less
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Kleine Zalze Wines
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South Africa
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Market Manager: South Africa
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Jan 2006 - Jan 2008
Initially tasked with marketing and brand maintenance of corporate identity across all corporate components (wine, restaurant, accommodation, and golf offering). As of November 2006, the company had grown to a size that justified a more concentrated focus on each element of the Kleine Zalze package and I was tasked to enact commercial tasks related to the Kleine Zalze Wine brands, with specific focus on local South African market. Initially tasked with marketing and brand maintenance of corporate identity across all corporate components (wine, restaurant, accommodation, and golf offering). As of November 2006, the company had grown to a size that justified a more concentrated focus on each element of the Kleine Zalze package and I was tasked to enact commercial tasks related to the Kleine Zalze Wine brands, with specific focus on local South African market.
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ALT
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Jul 2002 - Jul 2005
Selected as one of 20 South Africans to participate in the Japan Exchange and Teaching (JET) Programme. The programme is sponsored by Japan’s Ministry of Foreign Affairs and participants are employed by local prefectural governments. Selected as one of 20 South Africans to participate in the Japan Exchange and Teaching (JET) Programme. The programme is sponsored by Japan’s Ministry of Foreign Affairs and participants are employed by local prefectural governments.
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Education
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1998 - 2000
University of Stellenbosch
Bachelor of Arts (International Studies), International Political Economy -
2003 - 2005
International Trade Institute of Southern Africa (ITRISA)
Advanced Certificate in International Trade -
1997 - 1997
Kanai Gakuen (Fukui Senior High School)
Rotary International Exchange Program -
1992 - 1996
Hoërskool Paarl Gimnasium
Community
