Experience

MHP Group

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Director - Reputation, Crisis and Risk

  • Mar 2019 - Present

  Achievements: • Leading the strategic direction and execution of the Covid-19 communications response for clients in heavily impacted sectors including health care, hospitality, and consumer goods and services. This includes management of high profile media enquiries, crafting multi-stakeholder communications, engaging with markets and third parties. • Advising on the operational and communications strategy for a major travel provider which is preparing to resume services following a global safety issue affecting its aircraft fleet. • Coordinated the communications response to a prolonged strike for a leading rail operator. Planned and oversaw the execution of multi-channel communications for stakeholders including media, customers, colleagues, businesses, MPs and councils. • Developed MHP’s training offering to build a suite of client-focused products including media and presentation training, further developed for virtual delivery during the pandemic. Skills: • Providing 24/7 senior counsel on business-critical issues across MHP’s client base. • Crafting bespoke crisis response protocols and undertaking risk assessments for clients. • Crafting media strategies and conducting media engagement based on deep understanding of the media landscape and relationships with national and trade press. • Writing materials for internal and external communications – print and digital – across a broad range of stakeholder audiences, turning detailed technical information into engaging and insightful messaging that resonates with the target audience. • Managing account finances and resourcing, supporting staff and assessing performance through the line management of colleagues. Show less



Golin

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Associate Director

  • Jan 2015 - Dec 2018

  Achievements: • Devised research and insights strategy for Unilever's Flora children’s lunchboxes campaign. Winner of The Drum Network Awards for consumer insight and food campaign strategy, nominated for the EMEA Sabre Awards and PR Moment Awards. • Led media and stakeholder strategy and engagement for the npower Fuel Bank since its launch in 2015. Winner of the PRCA CSR Award, highly commended at the PR Week Awards and shortlisted for the EMEA Sabre Awards twice, PR Moment Awards and Utility Week Awards. • Developed and delivered a global internal communications programme for 64,000 Mondelez International employees. Nominated for PRCA Employee Engagement Award. • Developed and led Golin’s media training offering, conducting group workshops and individual coaching for c-suite executives and spokespeople. Skills: • Working within the corporate practice for clients including Unilever brands, Mondelez International corporate and brands, Capri-Sun, Sainsbury’s, npower and Worldpay. • Developing and coordinating strategic campaigns across the UK and Europe for consumer, industry and employee audiences. • Protecting and growing brand reputation through purpose-led communications and issues management. Particular experience in sustainability, CSR, product reformulation and portfolio change. • Leading on the delivery of new business pitches for a range of corporate brands. Show less



WIN Corporation Pty Ltd

• Australia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Television Journalist / Presenter / Producer

  • 2009 - 2013

  Achievements:• Presenter of week nightly television news bulletins for state and national markets.Skills:• Supervising producer responsible for all aspects of bulletin content, sourced from bureaus nation wide.• Senior journalist holding strong relationships with politicians at all levels of government, senior officials and business leaders.• Comprehensive researching, interviewing, writing and presenting both in studio and in the field.

• Radio Journalist / Presenter

  • 2006 - 2009

  Achievements:• News presenter and announcer on the i98FM Breakfast Show, rated the region’s number one breakfast programme in 2006, 2008 and 2009 (Nielsen media research).Skills:• Presenter of half hourly radio news bulletin and substitute programme announcer.• Efficient management of the functions of an on-air newsroom including interviewing, copywriting and forward planning.



2RDJ, 2SER

• NSW, Australia

• Researcher, Producer, Presenter

  • 2005 - 2007

  Voluntary position at two community radio stations. Voluntary position at two community radio stations.