Creative Project Manager

• Jan 2023 - Present

Creative Project Manager & Account Lead

• Jan 2021 - Jan 2023

- Manages and fosters relationships with all clients, key stakeholders, and third parties/vendors - Coordinates internal resources and clients while advocating on the client's behalf for flawless execution of projects from project initiation to completion - Works with team of designers, web developers, and freelancers to ensure all projects are delivered on time, within scope, and within budget - Develops detailed project plans and documentation for executive leadership to track progress and implements the identified project goals - Measures project performance using appropriate systems and tools such as Asana, Harvest, Slack, Google Drive, and project life cycle management - Performs risk management to minimize project risks - Performs change management to help guide the adoption of internal and external projects and processes - Develops and implements social media processes, brand strategies, marketing campaigns, and other plans to build brand/company awareness Show less

Social Media Content Manager

• Oct 2019 - Jan 2021

- Develop and post relevant content to increase brand engagement within social media channels for over 50 clients. - Work with account executives and social team to execute strategies for promotional campaigns, community efforts and marketing. - Develop and publish engaging visuals and copy to support client objectives. - Conduct quality checks on all graphics and copy. - Develop custom review responses using internal management software and post live on review sites. - Communicate any issues and manage high risk reviews with account team. - Respond to questions and comments from the community and potential consumers using the social platforms. - Utilize reporting tools to deliver monthly reports to clients. Show less

South Florida Area Marketing Coordinator

• Aug 2017 - Oct 2019

- Oversaw all local marketing activities for the South Florida region from West Palm to Miami to include sponsorships, radio advertising, in-store promotions, media influencers and community partnerships. - Responsible for coordination and implementation of market-specific events. - Developed, managed and trained street teams who promoted brand initiatives within the community. - Implemented research projects to include guest intercept surveys. - Created charts to track trends and sales to measure ROI of marketing programs. - Exceeded all KPIs for position including catering sales goals, spirit night sales increases and sales from events. Show less

Account Coordinator

• Sep 2016 - Apr 2017

Full-service public relations company with a history of developing successful strategic campaigns and maximizing results. - Drafted press releases, media alerts and calendar announcements. - Distributed materials to media outlets and conducted follow-ups with media personnel to ensure coverage. - Updated media lists for clients using Cision. - Developed relationships with social media influencers and bloggers. - Garnered press coverage and created clip reports for clients. - Drafted and handled media requests. - Worked client events and street teams. Show less

Web Content Writer and Editor

• Aug 2015 - May 2016

Managing Editor

• May 2015 - May 2016

Editorial Intern

• May 2015 - Aug 2015