Data analyst

• Jun 2020 - Present

Client: Samsung CZ + SK Website analysis, user behaviour analysis, campaign analytics, data analysis, data visualization, tracking rule management, product feed management Tools: Adobe Analytics, Adobe Launch, Beusable, Google Analytics 360, Google Search Console , Google Data Studio, SeoClarity, Mergado Client: Samsung CZ + SK Website analysis, user behaviour analysis, campaign analytics, data analysis, data visualization, tracking rule management, product feed management Tools: Adobe Analytics, Adobe Launch, Beusable, Google Analytics 360, Google Search Console , Google Data Studio, SeoClarity, Mergado

Digital marketing specialist

• Dec 2019 - May 2020

Omni-channel digital activation project management for Mylan Germany - support of local management team - coordination and execution of digital projects with teams in EU, India and USA - strategy of digital transformation - digital project management Omni-channel digital activation project management for Mylan Germany - support of local management team - coordination and execution of digital projects with teams in EU, India and USA - strategy of digital transformation - digital project management

Digital marketing specialist

• Sep 2018 - Dec 2019

Project management Social media management Tutoring Marketing audits Project management Social media management Tutoring Marketing audits

Digital account manager

• Aug 2016 - Jan 2018

- Online campaign management, optimization and reporting - Communication with clients, agencies and suppliers on a daily basis - Project management – budget control, scope of work coordination, responsibility for project performance and goals‘ achievement - Social media management – strategy development, launch and analysis; content and community management (Facebook, Instagram, YouTube, Snapchat,…); campaign management, analysis and reporting - Web solution management – UX, mock-up design, content management - Web analysis, SEO – optimization, reporting (including website audit) - Supervision of PPC campaign management and effectiveness - Direct e-mailing – planning, implementation and optimization Various clients (both national and international): Kofola a.s., LAUFEN CZ s.r.o. (brands JIKA, Laufen, Roca), Pivovary Lobkowicz Group, a.s., Pfizer CZ,... Tools: Google analytics, Google Tag Manager, Google Data Studio, AdWords, Marketing Miner, Adobe Photoshop, Balsamiq Mockups, Mailchimp, Asana, Facebook Business Manager, XMind Show less

Creative Marketing Manager

• May 2013 - Jul 2016

Creative, digital, analytic and strategic marketing - Responsibility for both single title projects and long-term digital campaigns, including market research, analysis, strategy and creative approach - Campaign resources research for each book title + resources database update - Budget management, online strategy development - Coordination of online activities with partners and suppliers, influencer marketing - Copywriting, graphics, video editing, Czech localization of promotional materials - Social media management, website and e-shop editing, newsletter management Project: New website + e-shop www.jota.cz – UX, UI wireframe, coordination of works, data transfer Show less

PR, Translator, Translations coordinator

• Aug 2014 - Nov 2015

- Social media management (Twitter, Instagram, Foursquare), implementation of on-site interactive media - Enplug screens - Translations - promotional materials, program line-ups - Translation coordinating - coordinating of translators, deadline managing - English website mutation management - Social media management (Twitter, Instagram, Foursquare), implementation of on-site interactive media - Enplug screens - Translations - promotional materials, program line-ups - Translation coordinating - coordinating of translators, deadline managing - English website mutation management

Promoter

• Sep 2007 - May 2013

Ambassador Trip Host

• Jun 2012 - Sep 2012

Customer care - 1st class Customer care - 1st class

Assistant Project Manager

• Sep 2008 - Jun 2009

Responsibilities for documentation, negotiating with suppliers, event organising, coordinating of team work, press relation managing Responsibilities for documentation, negotiating with suppliers, event organising, coordinating of team work, press relation managing

Project Coordinator

• Sep 2007 - Jun 2008

Production Coordinator

• Oct 2007 - Mar 2008