Michael Ziegler
Vice President of Corporate Sales at Atlanta Motor Speedway- Claim this Profile
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Bio
Ken Rosselli
I had a great working relationship w/ Michael Ziegler (Senior Account Executive) @ Texas Motor Speedway, while managing Samsung Mobile's Name-in-Title Sponsorship of TMS' NASCAR Spring Race (2008-2012) & Race Weekends. Michael fully understood the importance of both Samsung brand & product integration and helped us develop creative ways to accomplish our goals, through brand development, relationship management, consumer promotions and experiential marketing. Michael became TMS' subject matter expert on wireless telecommunications and constantly looked for the best ways for Samsung & Sprint (both his clients) to work closer together on new product launches (ie. Samsung Galaxy S smartphones & Galaxy Tab tablets). Michael helped Samsung turn TMS' Pit Road video boards into giant versions of various Samsung Galaxy products, incorporated products in social media & track activities, re-branded Victory Lane and created an overall 360* "look & feel" of speedway entitlement. Michael got Samsung results and earned my respect & trust.
Ken Rosselli
I had a great working relationship w/ Michael Ziegler (Senior Account Executive) @ Texas Motor Speedway, while managing Samsung Mobile's Name-in-Title Sponsorship of TMS' NASCAR Spring Race (2008-2012) & Race Weekends. Michael fully understood the importance of both Samsung brand & product integration and helped us develop creative ways to accomplish our goals, through brand development, relationship management, consumer promotions and experiential marketing. Michael became TMS' subject matter expert on wireless telecommunications and constantly looked for the best ways for Samsung & Sprint (both his clients) to work closer together on new product launches (ie. Samsung Galaxy S smartphones & Galaxy Tab tablets). Michael helped Samsung turn TMS' Pit Road video boards into giant versions of various Samsung Galaxy products, incorporated products in social media & track activities, re-branded Victory Lane and created an overall 360* "look & feel" of speedway entitlement. Michael got Samsung results and earned my respect & trust.
Ken Rosselli
I had a great working relationship w/ Michael Ziegler (Senior Account Executive) @ Texas Motor Speedway, while managing Samsung Mobile's Name-in-Title Sponsorship of TMS' NASCAR Spring Race (2008-2012) & Race Weekends. Michael fully understood the importance of both Samsung brand & product integration and helped us develop creative ways to accomplish our goals, through brand development, relationship management, consumer promotions and experiential marketing. Michael became TMS' subject matter expert on wireless telecommunications and constantly looked for the best ways for Samsung & Sprint (both his clients) to work closer together on new product launches (ie. Samsung Galaxy S smartphones & Galaxy Tab tablets). Michael helped Samsung turn TMS' Pit Road video boards into giant versions of various Samsung Galaxy products, incorporated products in social media & track activities, re-branded Victory Lane and created an overall 360* "look & feel" of speedway entitlement. Michael got Samsung results and earned my respect & trust.
Ken Rosselli
I had a great working relationship w/ Michael Ziegler (Senior Account Executive) @ Texas Motor Speedway, while managing Samsung Mobile's Name-in-Title Sponsorship of TMS' NASCAR Spring Race (2008-2012) & Race Weekends. Michael fully understood the importance of both Samsung brand & product integration and helped us develop creative ways to accomplish our goals, through brand development, relationship management, consumer promotions and experiential marketing. Michael became TMS' subject matter expert on wireless telecommunications and constantly looked for the best ways for Samsung & Sprint (both his clients) to work closer together on new product launches (ie. Samsung Galaxy S smartphones & Galaxy Tab tablets). Michael helped Samsung turn TMS' Pit Road video boards into giant versions of various Samsung Galaxy products, incorporated products in social media & track activities, re-branded Victory Lane and created an overall 360* "look & feel" of speedway entitlement. Michael got Samsung results and earned my respect & trust.
Credentials
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Introduction to Incident Command System
FEMASep, 2019- Oct, 2024 -
Introduction to the National Incident Management System
FEMASep, 2019- Oct, 2024
Experience
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Atlanta Motor Speedway
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United States
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Spectator Sports
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1 - 100 Employee
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Vice President of Corporate Sales
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Apr 2020 - Present
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Kentucky Speedway
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United States
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Spectator Sports
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1 - 100 Employee
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Vice President of Corporate Sales
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Apr 2020 - Jul 2021
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Vice President Of Business Development
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Jul 2017 - Apr 2020
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New Hampshire Motor Speedway
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United States
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Spectator Sports
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1 - 100 Employee
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Vice President of Corporate Sales
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Feb 2016 - Jul 2017
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Texas Motor Speedway
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United States
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Spectator Sports
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1 - 100 Employee
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Senior Manager, Business Development
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Aug 2003 - Feb 2016
Promoted from Sr. Account Executive in December 2015. Promoted from Sr. Account Executive in December 2015.
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Vice President of Corporate Sales
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2001 - 2003
Corporate sponsorship sales for the hockey club -- then known as the Fort Worth Brahmas. Learned the art of installing under-ice logos and dasherboard signage at multi-use municipal entertainment facilities. Corporate sponsorship sales for the hockey club -- then known as the Fort Worth Brahmas. Learned the art of installing under-ice logos and dasherboard signage at multi-use municipal entertainment facilities.
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Southern Methodist University
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United States
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Higher Education
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700 & Above Employee
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Assistant Sports Information Director
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1999 - 2001
Directed the media relations/communications for Southern Methodist University athletic programs of Women's Volleyball and Men's Basketball along with Swimming, Tennis, Cross Country and Track & Field programs. Assisted Director of Sports Information in media relations/communications duties specific to football. Directed the media relations/communications for Southern Methodist University athletic programs of Women's Volleyball and Men's Basketball along with Swimming, Tennis, Cross Country and Track & Field programs. Assisted Director of Sports Information in media relations/communications duties specific to football.
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Lone Star Conference
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United States
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Advertising Services
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1 - 100 Employee
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Assistant Director Media Relations
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Jul 1997 - Aug 1999
Assisted in all media relations operations for NCAA Division II Lone Star Conference. Assisted in all media relations operations for NCAA Division II Lone Star Conference.
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American Southwest Conference
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United States
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Spectator Sports
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1 - 100 Employee
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Director of Media Relations
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Jul 1997 - Aug 1999
Directed all media relations operations for NCAA Division III American Southwest Conference. Developed conference's first web site. Represented Commissioner at end of year conference tournaments and championships. Assisted Commissioner with NCAA legislative matters in relation to member institutions. Directed all media relations operations for NCAA Division III American Southwest Conference. Developed conference's first web site. Represented Commissioner at end of year conference tournaments and championships. Assisted Commissioner with NCAA legislative matters in relation to member institutions.
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Worrell Community Newspapers
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United States
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Financial Services
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1 - 100 Employee
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Sports Editor
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Jun 1994 - Jul 1997
Responsible for all aspects of publishing the sports sections for a family of weekly community newspapers in Morris County, New Jersey - from story assignment, editing, page layout. Emphasis was on local high school sports. Provided photography and developed own film in chemical darkroom. Responsible for all aspects of publishing the sports sections for a family of weekly community newspapers in Morris County, New Jersey - from story assignment, editing, page layout. Emphasis was on local high school sports. Provided photography and developed own film in chemical darkroom.
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Education
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1990 - 1994
Lehigh University
BA, Journalism -
1985 - 1990
American School in London
High School Diploma
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