Vice President of Marketing

• May 2022 - Present

Vice President of Marketing

• Jan 2021 - May 2022

Client Marketing Manager

• Jan 2020 - Jan 2021

Marketing Director

• Jun 2017 - Jan 2020

Director of Marketing

• Mar 2015 - Jun 2017

Main duties and responsibilities include: - Strategy, development and leading department in the execution of all marketing activities including: - Company website, online presence, search visibility, blog and online marketing resources - Webinars and marketing presence at conferences, seminars, trade shows, etc. - Email newsletters, drip email campaigns and other marketing automation - Organic and paid social media activity and advertising - Print advertising, direct mail efforts, premiums and giveaways - Strategic partnerships, content placement, award submissions - Continuity, quality and consistency of the company brand in all marketing related efforts and communications - Increasing the number and quality of MQLs and SQLs - Decreasing client and lead acquisition cost - Tracking and analysis of efforts to determine changes in strategy to lead to most cost-effective marketing methods - Competitive analysis to discover opportunities and threats to the company - Development of communications that state benefits, UVPs, and other aspects of the company - Development of educational materials for prospects and current clients to reinforce the expertise of the company's team - Development of campaigns that build positive sentiment about the company and increase exposure of the brand in our target market - Represent the company at conferences, trade shows and other such events, to network with prospects, vendors, and other organizations - Ensure high quality of print and digital marketing materials - Coordinate activities of marketing personnel, other departments and the leadership team to achieve successful outcomes - Other approaches, tactics and executions that build the brand and drive leads - Engage in ongoing professional development Show less

Marketing Consultant

• Sep 2013 - Feb 2015

Main duties and responsibilities included: - Responsible for success of clients online marketing campaigns - Responsible for establishing, nurturing and maintaining relationships with clients - Updating, maintaining, improving and optimizing client websites to bring them more business through the web - Working to improve and ensure high quality on-page and off-site SEO metrics. - Using SEO, Social Media, Content Marketing, Creative Assets, and other efforts to increase ROI for clients - Developing online marketing strategy and creative marketing ideas and approaches to maximize the success of clients - Sharing results and outcomes with clients on a regular basis, in reports and meetings, and maintaining open lines of communication - Continuing ongoing training, education, and staying up-to-date on digital marketing and SEO changes and best practices - Tracking the results of various marketing efforts through analytics and other metrics - Performing analyses of websites, competitors, content, and other elements of an online campaign to make recommendations for improvements, or to find new opportunities - Overcoming challenges in client campaigns to resolve issues and arrive at the best possible outcome - Contributing articles to the company blog to share expertise with prospects - Assisting with company-wide efforts, conferences, and other projects as assigned Show less

Carolinas Group Operations & Project Manager

• Mar 2012 - Sep 2013

Main duties and responsibilities included: - Managing staff, assigning and directing projects, defining and upholding deadlines - Establishing and maintaining business relationships with clients, customers and vendors - Managing tasks and coordinating employee actions in multiple departments to plan and execute events, and complete projects on time, within budgetary constraints - Responsible for developing products and new projects - Projecting reviewing and analyzing revenues and expenses in annual budget - Reviewing and analyzing P&Ls for projects, events, marketing efforts and recommend actions - Monitoring monthly financial statements and implementing changes to achieve goals - Planning, scheduling and allocating resources for special event materials and publications Show less

Group Production Manager

• Dec 2008 - Apr 2012

Main duties and responsibilities included: - Managing production staff, assigning and directing projects, defining and upholding deadlines - Responsible for art, design and production for all materials produced by regional group. - Executing layout of weekly, and other periodic print publications - Designing graphics, advertisements, web elements, marketing materials, promotional and branding pieces, direct mail, email, presentation displays and sales collateral. - Content additions, maintenance and updates for specific web properties associated with publications - Writing, proofreading and editing content for ads, promotions and publications for a niche audience - Creating materials which build the brand, generate revenue and support development Show less

Production Manager

• Aug 2001 - Dec 2008

Main duties included: - Executing layout of weekly, and other periodic print publications - Designing graphics, advertisements, web elements, marketing materials, promotional and branding pieces, direct mail, email, presentation displays and sales collateral. - Content additions, maintenance and updates for specific web properties associated with publications - Writing, proofreading and editing content for ads, promotions and publications for a niche audience - Creating materials which build the brand, generate revenue and support development Show less

Advertising Assistant

• Jun 2000 - Aug 2001

Main duties included: - Supporting advertising sales staff members and director - Revamping specific sales prospecting methods - Ensuring accuracy and quality of advertising placements - Facilitating communications with advertising clients and prospects - Organizing and maintaining information in software systems - Assisting with Design and Layout for print publications