Michael Yaron

Chief Commercial Officer (CCO) at Afula Enterprises
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US

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Bio

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Credentials

  • Amazon FBA Professional Seller
    Helium 10
    Mar, 2021
    - Nov, 2024
  • Amazon Retail for advertiser
    Amazon
    Mar, 2019
    - Nov, 2024
  • Design Thinking Certification
    Google
    May, 2018
    - Nov, 2024

Experience

  • Afula Enterprises
    • United States
    • Retail
    • 1 - 100 Employee
    • Chief Commercial Officer (CCO)
      • Mar 2021 - Present

      Drive sourcing strategy and product procurement to position the company as a top-selling Amazon merchant. Serve as part of the leadership team, driving revenue growth across a cross-category assortment of 300 items and 125 new SKUs per year in the US and Canadian markets. Lead a cross-functional team (sales, marketing, advertising, creative, logistics, R&D) in optimizing the flow of merchandise and maximizing sales through targeted digital campaigns. Serve as subject expert on Amazon advertising cost optimization and SEO for new and mature listings while maintaining target ad costs (2-5%). Focus on creating a superior shopping experience that translates to multimillion-dollar YOY revenue growth through strategic sourcing, selling, pricing, and promotions. Continually refine SEO strategy to elevate the company’s ranking onto first-page search results for top keywords. Show less

  • Sparkles Gift & Party Shop
    • United States
    • Retail
    • 1 - 100 Employee
    • Brand Manager, Amazon Private Label Product Procurement
      • Oct 2019 - Feb 2021

      Curated a best-selling portfolio of private-label products with high ROI based on analysis of top categories, competitors, and market data. Developed scalable strategies to market and resell thousands of products, sourcing over 250 new items and owning the product lifecycle. Leveraged sales performance data to fine-tune strategies and provide insights to inform investment and purchasing decisions. Positioned the company for success by optimizing market spend across key categories and channels, utilizing strategic sourcing to more than double gross revenue. Show less

  • Universal Stubs LLC
    • Los Angeles, California, United States
    • Co-Owner
      • Jan 2012 - Dec 2018

      Launched and scaled the company from ground up into multimillion-dollar annual revenue with YOY growth. Sourced and sold in-demand tickets for concerts, events, and athletics at low cost / high demand using third-party reseller platforms. Negotiated bulk wholesale pricing to maximize gross margin and ROI. Winning in business is much more than being the best. As such, we place our customers at the center of our business by building lasting relationships with the sports teams members to purchase bulk tickets at a wholesale price. By ensuring that our sales is skyrocketing, I managed game day sales and sold out before the event started. Show less

Education

  • Yeshiva Ohr Elchonon Chabad West Coast Talmudical Seminary
    Bachelor's degree, Talmudic Studies
    2006 - 2010

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