Michael Woods
Member at American Marketing Association—Washington, DC- Claim this Profile
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Topline Score
Bio
Sean Burke
Mike is a very hard worker who understands how to manage people's expectations and knows the in's and out's of the media business. He is a very quick learner as well as an excellent teacher. Mike has a great deal of experience working in national TV, cable and radio. Furthermore, I am confident that he could make the transition to working with other forms of media / other media platforms without any difficulty. Mike was a staple of the National Broadcast Group at Icon while I was there and was loved by his managers and those who reported to him alike; not mention all of the sales reps we worked with at the networks. He has a great personality and is a true team player. Mike and I came up together at Icon, where we both started our careers, and I consider him to be one of the most intelligent and well-respected peers that I've had. He's the kind of person that you'd want to have working on your most important and detail-oriented accounts. I would have no problem recommending Mike for just about any position in the media business.
Sean Burke
Mike is a very hard worker who understands how to manage people's expectations and knows the in's and out's of the media business. He is a very quick learner as well as an excellent teacher. Mike has a great deal of experience working in national TV, cable and radio. Furthermore, I am confident that he could make the transition to working with other forms of media / other media platforms without any difficulty. Mike was a staple of the National Broadcast Group at Icon while I was there and was loved by his managers and those who reported to him alike; not mention all of the sales reps we worked with at the networks. He has a great personality and is a true team player. Mike and I came up together at Icon, where we both started our careers, and I consider him to be one of the most intelligent and well-respected peers that I've had. He's the kind of person that you'd want to have working on your most important and detail-oriented accounts. I would have no problem recommending Mike for just about any position in the media business.
Sean Burke
Mike is a very hard worker who understands how to manage people's expectations and knows the in's and out's of the media business. He is a very quick learner as well as an excellent teacher. Mike has a great deal of experience working in national TV, cable and radio. Furthermore, I am confident that he could make the transition to working with other forms of media / other media platforms without any difficulty. Mike was a staple of the National Broadcast Group at Icon while I was there and was loved by his managers and those who reported to him alike; not mention all of the sales reps we worked with at the networks. He has a great personality and is a true team player. Mike and I came up together at Icon, where we both started our careers, and I consider him to be one of the most intelligent and well-respected peers that I've had. He's the kind of person that you'd want to have working on your most important and detail-oriented accounts. I would have no problem recommending Mike for just about any position in the media business.
Sean Burke
Mike is a very hard worker who understands how to manage people's expectations and knows the in's and out's of the media business. He is a very quick learner as well as an excellent teacher. Mike has a great deal of experience working in national TV, cable and radio. Furthermore, I am confident that he could make the transition to working with other forms of media / other media platforms without any difficulty. Mike was a staple of the National Broadcast Group at Icon while I was there and was loved by his managers and those who reported to him alike; not mention all of the sales reps we worked with at the networks. He has a great personality and is a true team player. Mike and I came up together at Icon, where we both started our careers, and I consider him to be one of the most intelligent and well-respected peers that I've had. He's the kind of person that you'd want to have working on your most important and detail-oriented accounts. I would have no problem recommending Mike for just about any position in the media business.
Credentials
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Magnite University Certified: DV+ Adtech Fundamentals
MagniteFeb, 2023- Sep, 2024 -
Data-Driven Planning
The Trade DeskJan, 2023- Sep, 2024 -
The Trade Desk Edge Academy Executive Program
The Trade DeskJan, 2023- Sep, 2024 -
Digital Marketing 101
SimplilearnJun, 2022- Sep, 2024 -
Social Media Management with Meltwater Engage: Foundations
MeltwaterMar, 2022- Sep, 2024 -
LinkedIn Content and Creative Design
LinkedInDec, 2022- Sep, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInDec, 2022- Sep, 2024 -
LinkedIn Marketing Strategy
LinkedInDec, 2022- Sep, 2024 -
Google Analytics Certification
SkillshopJan, 2023- Sep, 2024 -
Google Ads Display Certification
SkillshopDec, 2022- Sep, 2024 -
Google Ads Search Certification
SkillshopDec, 2022- Sep, 2024
Experience
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American Marketing Association—Washington, DC
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United States
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Non-profit Organizations
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1 - 100 Employee
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Member
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Sep 2023 - Present
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APCO Worldwide
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Director of Integrated Paid Media
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Jan 2020 - Present
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Audience Partners
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United States
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Advertising Services
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1 - 100 Employee
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Integrated Media Director (A division of a4 Media)
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Nov 2015 - Jan 2020
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ICON International, Inc.
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United States
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Advertising Services
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300 - 400 Employee
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Associate Media Director
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Apr 2005 - Nov 2015
- Oversee the execution and planning of Radio & TV campaigns, including securing the most competitive rates and placements as well as, identifying unique promotional/sponsorship opportunities across 150-250MM in media annually across Omnicom and non Omnicom clients -Manage clients across CPG, B2B, Retail, Auto, QSR’s, Mail Services, Travel, B2B, Pharmaceuticals, Technology, and Entertainment verticals -Oversees relationship with media vendors and supervise negotiation of media -Assist and negotiate trade partnerships with Radio and TV vendors -Negotiate and present TV & Radio buys, both Scatter and Upfronts to clients -Serve as direct point of contact between clients, partner agencies and Cable/Radio/Broadcast networks -Supervise a group of 8 fully trained staff members in the placement/planning of OOH, National Radio/Digital Audio and TV campaigns -Monitor market trends and competitors’ activities to identify opportunities -Work with media team and external partners to gauge media performance and KPI’s -Drive company approach while creating value and building partnerships with and for clients -Oversee post analyses and audit process for key accounts -Working closely with cross-media counterparts and internal activation teams to develop and synch overall campaign strategy Show less
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Northwestern Mutual
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United States
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Financial Services
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700 & Above Employee
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Marketing Intern
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May 2004 - Oct 2004
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Education
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Southern Connecticut State University
Bachelor of Science (B.S.), Management Information Systems
Community
