Experience

Aperio

• South Africa
• Manufacturing
• 1 - 100 Employee

• Managing Director

  • Jan 2010 - Present

  Michael heads up the Aperio business and leads key sales, marketing and strategic projects for multinational and regional FMCG companies. He lends his extensive sales and marketing experience to the sector, advising organisations on market entry, company strategic evaluation, re-engineering, commercial strategy and brand strategy.Aperio is a business consulting and services company focused on the FMCG space. The company guides multi-national FMCG companies who are doing business in South Africa and Sub-Saharan Africa through a range of expert services. These include developing and implementing business building strategies, advising on launch or expansion plans, conducting brand health interventions, rejuvenating orphan brands and implementing growth strategies for Africa.Michael has significant experience in South Africa, Nigeria, Kenya and Angola where he has been providing strategic market assessments for consumer goods companies, these assessment are to understand the market size, composition and dynamics that unlock opportunities to enter and win in Africa. In addition he advises clients on route to market strategy across multiple markets. He has successfully completed projects for companies such as Danone, Diageo, AVI, GSK, Fan Milk, Mars, Kelloggs and Vivo Energy. Through a team of 30 highly capable, multi-functional consultants with significant multi-national FMCG experience, we partner with companies and brands to achieve significant growth. For more information on who we are and the services we offer see our website www.aperio.co.za



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Director

  • Jan 2008 - Jun 2009

  Key Responsibilities: - Business management of P&G Paper business: Pampers and Always across Africa - New business development for P&G new categories: develop, align and execute new category or new business entries for P&G in Africa Key Achievements:- Developed winning business strategies resulting in significant business growth in South Africa and East Africa via insightful consumer propositions and strong execution.- Clear leadership in core categories across South East Africa.- Developed hi-performing marketing and business team organisation.

• Marketing Director

  • Jul 2006 - Jan 2008

  Key Responsibilities:- Developed upstream consumer propositions and business via geographic expansion and new category entries for P&G fabric care in Africa. Key Achievements:- Developed qualified plans for fabric care expansion to Africa. Long term business strategies , product development, concepts, copy, sourcing/manufacturing and sales plans for Africa.- Planned and deployed entry of key home care brands into Eastern Europe.



Gillette

• General Manager

  • 2003 - 2006

  Key Responsibilities. - Responsible for leading the Gillette company in Southern Africa with leadership responsibility for organizational results. Key Achievements- Business turnaround via re-structuring grew profits considerably. - Core categories share growth, reversing several years share declines, leadership in all brands.- Preferred supplier with key South African retailers, customer credibility & relationships via leadership roles in ECR and Consumer Goods Council SA. - Winning organisation Gillette SA voted one of top 50 companies to work for.

• Sales Director

  • 1999 - 2003

  Key Responsibilities. - Lead Gillette sales organization across Russia. Delivering key sales, customer & trade marketing objectives.Key Achievements - Grew sales X6, to take Russia into the top 5 Gillette global markets.- Established Gillette sales organisation across Russia’s top 100 cities.- Pioneered the Russian modern trade management structure ensuring Gillette long term growth.- Russian sales organization recognized internally in Gillette as “Best In Class”.

• Area Director

  • 1997 - 1999

  Key Responsibilities & Achievements:- Set up organisations and businesses in 12 of the 14 Former Soviet Republics.- Led Ukraine from start up to company market.

• Marketing Manager

  • 1994 - 1997



Waterman

• Area Manager

  • 1991 - 1994

  Michael was responsible for sales and marketing Waterman Pens to international markets. Michael was responsible for sales and marketing Waterman Pens to international markets.