Experience

Gen Media Partners

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• VP-HRN

  • Jan 2010 - Present

  HRN delivers national wired network audio solutions. We currently conduct business through our terrestrial and streaming audio networks specializing in Hispanic Network Radio.Sr. Account Executive (May’10-October'14)•Maintain and grow relationships with Media agencies (OMD, MPG, GroupM, etc) to ensure continued business and increase HRN's share of the media budgets. •Create the sales process from start to finish (prospecting, identifying contacts, creating proposals, generating Insertion Orders, securing advertiser collateral, inputting collateral in the admin, and results reporting). •Create strategic integrated proposals (radio, online and events) which meet client and brand objectives. •Make in person sales calls with clients and agencies. •Create persuasive sales presentations using Microsoft PowerPoint and Excel detailing market trends, case studies and marketing solutions. Sales Planner ( Feb’10-Oct'14)•Respond to media proposals with detailed media plans with accurate pricing & impressions•Communicate with Clients regarding proposal revisions, over/under delivery and re-allocations•Gather research•Enter and distribute Insertion Orders to station affiliates.•Posting of schedules and reports to studios once schedules are completedTraffic Coordinator (Jan’10-Nov'13)•Manage the work-flow of in house creative by servicing multiple brand•Assure deadlines are met•Accept projects verifying that all pertinent information is included and accurate•Master and monitor project tracking system and generate monthly reports



STRUCTUREDWEB INC

• Business Development Manager

  • Sep 2007 - Oct 2009

  Led and managed as part of a team, business development, strategy and plan for selling collaborative, application line of business solutions, infrastructure technologies and services.Consistently achieved and exceeded monthly and quarterly quotas for tenure with the company. (124% over quota). Led and managed as part of a team, business development, strategy and plan for selling collaborative, application line of business solutions, infrastructure technologies and services.Consistently achieved and exceeded monthly and quarterly quotas for tenure with the company. (124% over quota).



TOTAL SCOPE INC

• Sales Rep/Account Manager

  • Jun 2004 - Sep 2007

  Led business development and territory growth. Lead strategic planner for attacking new accounts. Represented the company when working with business partner (Philips Medical) to acquire more lucrative contracts. Responsible for growing territory by 200%. Led business development and territory growth. Lead strategic planner for attacking new accounts. Represented the company when working with business partner (Philips Medical) to acquire more lucrative contracts. Responsible for growing territory by 200%.