Michael Whyle
Senior Content and Copywriter at Alkemi Collective- Claim this Profile
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Bio
Credentials
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Yoast SEO Certificate
Yoast SEOJan, 2022- Nov, 2024 -
Introduction to Digital Sound Design
CourseraMay, 2013- Nov, 2024
Experience
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Alkemi Collective
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South Africa
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Content and Copywriter
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Jan 2023 - Present
Responsible for producing a vast array of content; assisting with copy across every content format, from reports, executive profiles, pitches, proposals, and thought leadership op-eds, to website copy, internal emailers and blog posts, and light-hearted lifestyle pieces. Played a vital role in aligning content with digital strategies, enhancing engagement and reach. Conducted research to underpin compelling narratives that elevate our clients' brand voice. Collaborated with the creative team to develop integrated PR campaigns. Completed thorough research into assigned topics. Utilised exceptional writing, editing, and proofreading skills to produce engaging and error-free content. Show less
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MindShift Communications
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South Africa
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Staff Writer
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Feb 2020 - Sep 2023
Produced high-quality written content for diverse clients, specialising in thought leadership and reports. Demonstrated skills in SEO and social media, enhancing brand reach and engagement. Contributed to the writing and editing of corporate and NPO websites. Completed thorough research into assigned topics. Incorporated review comments and corrections into existing documentation. Produced high-quality written content for diverse clients, specialising in thought leadership and reports. Demonstrated skills in SEO and social media, enhancing brand reach and engagement. Contributed to the writing and editing of corporate and NPO websites. Completed thorough research into assigned topics. Incorporated review comments and corrections into existing documentation.
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Music producer
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Jan 2016 - Sep 2023
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Association for Water and Rural Development
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Grahamstown and Hoedspruit, SA
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Database Consultant
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Oct 2013 - Nov 2015
Managed stakeholder databases and delivered data-driven presentations and reports, Generated insightful content to further the mission and objectives of the NGO. Followed company policies and editorial guidelines to craft thorough, well-written content. Provided writing support for various projects and departments. Designed and developed analytical data structures. Worked with staff to develop and implement procedures to prevent data loss and maximize system availability. Managed stakeholder databases and delivered data-driven presentations and reports, Generated insightful content to further the mission and objectives of the NGO. Followed company policies and editorial guidelines to craft thorough, well-written content. Provided writing support for various projects and departments. Designed and developed analytical data structures. Worked with staff to develop and implement procedures to prevent data loss and maximize system availability.
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Rhodes University
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South Africa
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Higher Education
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700 & Above Employee
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Web Content Writer
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Jan 2013 - Nov 2013
Covered a variety of cultural, academic, and community events in a high-pressure academic environment. Produced compelling reports and features that enriched the university's internal and external communications. Covered a variety of cultural, academic, and community events in a high-pressure academic environment. Produced compelling reports and features that enriched the university's internal and external communications.
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Grocott's Mail
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Grahamstown Area, South Africa
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New Media Assistant Editor
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May 2011 - Jun 2013
Served in the leadership team of South Africa's oldest independent newspaper, focusing on online marketing and content development. Mentored media staff and students, enriching their skills in writing, editing, and digital communications. Conducted data analytics to drive strategic decisions, enhancing the publication's digital footprint. Served in the leadership team of South Africa's oldest independent newspaper, focusing on online marketing and content development. Mentored media staff and students, enriching their skills in writing, editing, and digital communications. Conducted data analytics to drive strategic decisions, enhancing the publication's digital footprint.
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Bargain Books
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Grahamstown Area, South Africa
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Deputy Manager
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Apr 2009 - Aug 2010
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Exclusive Books
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South Africa
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Retail
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200 - 300 Employee
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Bookseller
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Feb 2008 - Apr 2009
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Education
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Rhodes University
Bachelor's degree, Anthropology