Michael Whitcroft

Supporter at Creativity Works
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Bath, England, United Kingdom, GB

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Supporter
      • Jan 2022 - Present

    • Supporter at Creativity Works
      • Jan 2022 - Jan 2022

    • Trustee
      • Oct 2021 - Jan 2022

      Creativity Works are a Socially Engaged Arts organisation who use the power of the creative process to make a real difference to people's lives - inspiring them and empowering them to explore, develop and grow. Creativity Works specialises in delivering outstanding creative projects with communities.

    • Trustee and Chairman
      • Nov 2019 - Oct 2021

      Creativity Works are a Socially Engaged Arts organisation. During my two years as Chair I have helped to lead the organisation during a period of huge change, recruited a new Director and a whole new Board of Trustees, and helped identify my replacement. I leave my role as Chair knowing that the organisation is in a great place to face future challenges.

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Member Board Of Trustees
      • Mar 2013 - Oct 2019

      Non-Executive Trustee Member of Bath-based charity, Julian House, Julian House’s purpose is to eradicate the need for rough sleeping,to enable those who are homeless and those who are vulnerable and at risk of homelessness to establish sustainable homes and lifestyles, and to empower all users of its service to achieve their fullest potential Non-Executive Trustee Member of Bath-based charity, Julian House, Julian House’s purpose is to eradicate the need for rough sleeping,to enable those who are homeless and those who are vulnerable and at risk of homelessness to establish sustainable homes and lifestyles, and to empower all users of its service to achieve their fullest potential

    • Managing Director
      • Sep 1995 - Dec 2010

      Publisher of occupational health, health and safety and personal development training materials for businesses.Rescued the business in 1996 after it had made a series of losses by halving the overhead and developing a new marketing and sales strategy. Developed a range of new publications and increased the company’s penetration of the NHS making the company profitable. Purchased the company from the American parent company in 2000. Closed the company in December 2010 on retirement.. Publisher of occupational health, health and safety and personal development training materials for businesses.Rescued the business in 1996 after it had made a series of losses by halving the overhead and developing a new marketing and sales strategy. Developed a range of new publications and increased the company’s penetration of the NHS making the company profitable. Purchased the company from the American parent company in 2000. Closed the company in December 2010 on retirement..

    • Director of Marketing, Contracts and Business Development
      • Apr 1994 - Sep 1995

      The largest hospital - based NHS Trust in N Thames,with an income of £80M and over 3000 staff.This 4th Wave Trust combined Regional Specialties (Cancer, Plastic Surgery and Burns) with a wide range of District General Hospital Services and operated in a complex environment at the leading edge of the Conservative Government's NHS reforms.Operating at Trust Board level, this role included working with Board colleagues to develop and implement a new strategy and business plan for the Trust,developing new services for the Trust and making the Trust more market sensitive.

    • Director of Marketing and Business Development
      • Sep 1991 - Mar 1993

      Operating at Unit Board level at Watford General Hospital this new role included introducing marketing theory and practice to a professionally-driven organisation, working with medical professionals and leading a team of twelve people. Operating at Unit Board level at Watford General Hospital this new role included introducing marketing theory and practice to a professionally-driven organisation, working with medical professionals and leading a team of twelve people.

    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Freelance Consultant
      • Jan 1990 - Sep 1992

      As a self-employed consultant, undertook a variety of projects including;Successfully facilitated a professional organisation's marketing strategy development which it adopted.Advising a company and advertising agency on a new product launch.Lecturing and running marketing courses for MBA and Open University students. As a self-employed consultant, undertook a variety of projects including;Successfully facilitated a professional organisation's marketing strategy development which it adopted.Advising a company and advertising agency on a new product launch.Lecturing and running marketing courses for MBA and Open University students.

    • Marketing Director, Marketing Manager, Senior Product Manager
      • Sep 1979 - Dec 1989

      A subsidiary of the Dutch based Nutricia Group, Cow & Gate led the UK Babyfoods market (worth £210M) with a £52M turnover in 1989, employing 350 people. Joined C&G in 1979 as NPD Manager. Became Marketing Manager in 1981 and Marketing Director in 1985.As Marketing Director Leading a team of 14 managers and working closely with other Directors :Doubled annual turnover in 3 years. Increased market share threefold on 'Babymeals', 180% on 'Babymilks' and 'Rusks' and launched a new product, 'Baby Drinks' reaching 42% of the market sector.Increased the factory ROCE from 5% to 19% by reducing costs and overheads, and controlled product costs and improved profit margins by 20%.

    • Brand Manager, Group Management Trainee
      • Sep 1972 - Sep 1979

      A Group Management trainee doing workstudy/O & M consultancy, then as a Sales Representative for W D & H O Wills and subsequently in their Marketing department as a Brand Manager. A Group Management trainee doing workstudy/O & M consultancy, then as a Sales Representative for W D & H O Wills and subsequently in their Marketing department as a Brand Manager.

Education

  • University of East Anglia
    BA (Hons), History of Art and Architecture
    1969 - 1972
  • Canford School
    1964 - 1969

Community

You need to have a working account to view this content. Click here to join now