Project Manager

• Jun 2021 - Present

Growth Marketing Manager

• Aug 2020 - Jun 2021

Cobiro makes it easy for everyone to take their business online and advertise it in just a few, simple steps. Its website builder uses an innovative static web development approach that makes faster and more secure websites. As Cobiro’s Growth Marketing Manager, I have successfully contributed to product development, customer and user acquisition, and established growth strategies to meet the company’s goals.Key Accomplishments:• Develop, coordinate, and implement new growth initiatives to optimize conversion paths and maximize return on ad spend.• Coordinate and scale digital marketing channels including email marketing, paid advertising, content marketing, and SEO.• Optimize conversion funnel across the full user journey to increase site performance metrics and deliver against business targets based on evidence-based testing.• Create and implement a conversion-focused content strategy in accordance with critical changes in business strategy including SaaS product launches and a rebranding strategy.• Manage the content structure and communication strategy by directly collaborating with the top management to ensure alignment with the business goals.

Conversion Rate Optimization Specialist

• Apr 2019 - Aug 2020

As Cobiro’s Conversion Rate Optimization Specialist, I have worked on improving the company's website experiences and increase conversions. With the emergence of digital and SaaS marketing trends, I have also been responsible for optimizing the company's lead generation and conversion strategies while collaborating across teams.Key Accomplishments:• Managed key conversion points in the marketing funnel by optimizing landing pages to highlight Cobiro’s value proposition.• Set up conversion experiments to deliver key metrics and KPIs through continuous website testing and user experience improvements.• Produced copies for various media including the company’s website, ads, blog posts, and newsletters through communicating and effectively translating technically complex products into a simple and comprehensible language for prospective customers.• Proficiently developed marketing assets including content, imagery, and other sales collaterals while working in cross-functional teams that drive progressive changes across the user’s journey which resulted to significantly improving conversion and signup rates.

Customer Support & Experience Specialist

• Oct 2018 - Apr 2019

As Cobiro’s Customer Support & Experience Specialist, I have kept track of customer journeys, interacted with clients across various channels and platforms, and coordinated with stakeholders to constantly fine-tune the customer’s experience. Key Accomplishments:• Consistently provided quality assurance by methodically detecting malfunctions and performing constant upkeep on the SaaS platform via key account management, Google Ads optimizations, and process automation to generate seamless workflows.• Optimized support operations for all departments by streamlining user interactions based on qualitative and quantitative web analytics.• Trained employees and provided consultation to international business partners to ensure high-quality service standards across organizational boundaries while enhancing the brand's messages and developing better strategies for market segmentation.• Advocated for close collaboration with the Customer Service to assure that customer feedback is being heard and accounted for.

Customer Success Advisor

• Oct 2017 - Sep 2018

My role as a Customer Success Advisor in Cobiro has been crucial in the client-facing team, especially at the phase of business as a fast-growing start-up. I proactively created strategies for understanding and supporting the clients' desired business outcomes and developed relationships that promote retention and loyalty.Key Accomplishments:• Established the Customer Success Department and all associated workflows to provide personalized assistance to a global user base.• Served as an all-rounder while enhancing Cobiro’s Knowledge Center that enabled the efficient gathering of insights that are vital sources for improving services. • Conducted comprehensive and in-depth market analyses based on competitive assessments and audience segmentation to accurately identify potential business partners and target industries in the small- and medium-sized business (SMB) market.• Created and managed content optimized for SEO & search engine marketing (SEM) including educational materials such as Help Center, blogs, and newsletters to gauge service operations through increased user interactions with online resources.

Head of Engagement

• May 2018 - May 2019

Oikos International is a global student-led non-profit organization for sustainability in economics and management. Oikos Copenhagen is a local branch at the Copenhagen Business School (CBS) and provides various platforms that empower students to actively collaborate with academia, businesses, government, and NGOs towards a sustainable future. Having worked at oikos Copenhagen under the Department of Management, Society and Communication at CBS, particularly in the office of Principles of Responsible Management Education (PRME), I have been instrumental as a Board Member and Head of Engagement. Key Accomplishments:• Implemented a rebranding strategy by introducing a new organizational structure and projects to develop value propositions.• Recruited and formed the Engagement Team and promoted strong team cohesion in accordance with the rebranding goals.• Broadened networks and strengthened collaborations with speakers including Accenture, Christian Hansen, H&M, Unilever, and IBM.• Liaised with key participants from both private and public sectors to ensure that requirements and expectations for all events are aligned with the full stakeholder chain while planning and promoting oikos Academy – a series of workshop events and lectures.

Web Content Coordinator

• Jul 2016 - Jan 2017

Les Mills delivers world-leading group fitness programs by partnering with 20,000 clubs and employing an organization of over 140,000 instructors worldwide. Les Mills delivers world-leading group fitness programs by partnering with 20,000 clubs and employing an organization of over 140,000 instructors worldwide.

Client Relationship Specialist

• Jun 2016 - Jan 2017

BSH Home Appliances is one of the world's leading companies in the sector and the largest home appliance manufacturer in Europe for Bosch, Siemens, Gaggenau, and Neff. BSH Home Appliances is one of the world's leading companies in the sector and the largest home appliance manufacturer in Europe for Bosch, Siemens, Gaggenau, and Neff.

Undergraduate Assistant

• Mar 2015 - Sep 2015

The Talanx Asset Management GmbH is a subsidiary of Talanx AG, the third-largest insurance group in Germany. Talanx Asset Management is an essential part of the financial services segment within the Talanx Group. The Talanx Asset Management GmbH is a subsidiary of Talanx AG, the third-largest insurance group in Germany. Talanx Asset Management is an essential part of the financial services segment within the Talanx Group.

Undergraduate Research Assistant

• May 2013 - Dec 2013

The Faculty of Management, Economics and Social Sciences is characterized by a high degree of interdisciplinarity in research and teaching. Strong networking and continuous cooperation within the faculty and in distinctive networks with national and international partners enable research and teaching methods with the finger on the pulse of time. The Faculty of Management, Economics and Social Sciences is characterized by a high degree of interdisciplinarity in research and teaching. Strong networking and continuous cooperation within the faculty and in distinctive networks with national and international partners enable research and teaching methods with the finger on the pulse of time.