Michael Warhurst
Digital Web Strategist at Veridian Credit Union- Claim this Profile
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Bio
Joshua Schneiderman
In 3 years working very closely with Michael, I was repeatedly impressed by his dedication to clients and his willingness to go far beyond expectations to serve them. With superb command of advertising technologies, clever marketing insight, and drive to improve results and processes, he makes any team stronger. With perseverance, he plods through daunting challenges. In times where it could seem unclear, I never saw him lose sight of the good and right thing to do. His optimistic demeanor pushes him to influence the change he believes is appropriate. I hope we find the opportunity to work together again in the future.
Matthew Bunker
Michael is currently in my marketing research class and doing very well. The main emphasis of the course is a marketing research company which he and his group are doing for a local start-up company involved with disc golf supplies. Michael is looking to find the motivations behind disc golf and if there are certain demographics that participate frequently. He understand the material well, picks up on concepts quickly, and works well with his group. Michael will be successful in his endeavors after graduation.
Joshua Schneiderman
In 3 years working very closely with Michael, I was repeatedly impressed by his dedication to clients and his willingness to go far beyond expectations to serve them. With superb command of advertising technologies, clever marketing insight, and drive to improve results and processes, he makes any team stronger. With perseverance, he plods through daunting challenges. In times where it could seem unclear, I never saw him lose sight of the good and right thing to do. His optimistic demeanor pushes him to influence the change he believes is appropriate. I hope we find the opportunity to work together again in the future.
Matthew Bunker
Michael is currently in my marketing research class and doing very well. The main emphasis of the course is a marketing research company which he and his group are doing for a local start-up company involved with disc golf supplies. Michael is looking to find the motivations behind disc golf and if there are certain demographics that participate frequently. He understand the material well, picks up on concepts quickly, and works well with his group. Michael will be successful in his endeavors after graduation.
Joshua Schneiderman
In 3 years working very closely with Michael, I was repeatedly impressed by his dedication to clients and his willingness to go far beyond expectations to serve them. With superb command of advertising technologies, clever marketing insight, and drive to improve results and processes, he makes any team stronger. With perseverance, he plods through daunting challenges. In times where it could seem unclear, I never saw him lose sight of the good and right thing to do. His optimistic demeanor pushes him to influence the change he believes is appropriate. I hope we find the opportunity to work together again in the future.
Matthew Bunker
Michael is currently in my marketing research class and doing very well. The main emphasis of the course is a marketing research company which he and his group are doing for a local start-up company involved with disc golf supplies. Michael is looking to find the motivations behind disc golf and if there are certain demographics that participate frequently. He understand the material well, picks up on concepts quickly, and works well with his group. Michael will be successful in his endeavors after graduation.
Joshua Schneiderman
In 3 years working very closely with Michael, I was repeatedly impressed by his dedication to clients and his willingness to go far beyond expectations to serve them. With superb command of advertising technologies, clever marketing insight, and drive to improve results and processes, he makes any team stronger. With perseverance, he plods through daunting challenges. In times where it could seem unclear, I never saw him lose sight of the good and right thing to do. His optimistic demeanor pushes him to influence the change he believes is appropriate. I hope we find the opportunity to work together again in the future.
Matthew Bunker
Michael is currently in my marketing research class and doing very well. The main emphasis of the course is a marketing research company which he and his group are doing for a local start-up company involved with disc golf supplies. Michael is looking to find the motivations behind disc golf and if there are certain demographics that participate frequently. He understand the material well, picks up on concepts quickly, and works well with his group. Michael will be successful in his endeavors after graduation.
Credentials
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Google AdWords Fundamentals & Search Certified
GoogleAug, 2020- Nov, 2024 -
Google AdWords Display Certified
GoogleMay, 2016- Nov, 2024 -
Bing Ads Certified
Bing AdsJan, 2016- Nov, 2024 -
Acquisio Fundamentals Certification
Acquisio
Experience
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Veridian Credit Union
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Banking
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300 - 400 Employee
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Digital Web Strategist
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May 2021 - Present
I am responsible for providing recommendations and strategies to achieve business goals using digital tactics on Veridian's website platforms. Utilize Google Analytics and other analytic platforms to measure internal and external advertising campaigns. Collaborate with internal product teams to make strategy improvements based on online engagement and results. I am responsible for providing recommendations and strategies to achieve business goals using digital tactics on Veridian's website platforms. Utilize Google Analytics and other analytic platforms to measure internal and external advertising campaigns. Collaborate with internal product teams to make strategy improvements based on online engagement and results.
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Mudd Advertising
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United States
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Advertising Services
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100 - 200 Employee
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Digital Marketing Strategist
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Apr 2017 - May 2021
I am responsible for creating, implementing, measuring, and communicating digital strategies to clients. My daily tasks include working with team members to implement digital strategies using social media, search engine marketing (organic and paid), and tying our digital efforts with traditional media.
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Search Engine Marketing Product Champion (Team Lead)
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Jun 2016 - Apr 2017
I am responsible for leading a team of Search Engine Marketing Account Managers. This involves defining and enforcing optimization rules for campaigns, establishing and measuring performance goals for services and the SEM team, creating and maintaining relationships with Google and Bing, and educating the sales team on SEM services.
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Search Engine Marketing Account Manager
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Jan 2016 - Jun 2016
I am responsible for creating and measuring search engine marketing campaigns that help clients achieve their goals using Google Adwords, Bing Ads, and YouTube Videos. My daily tasks include building and managing reporting dashboards for clients, inputting and monitoring budgets, creating and monitoring Retargeting, Display, Pre-roll, and TrueView campaigns.
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US Adventure RV
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Retail
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1 - 100 Employee
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Digital Marketing
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May 2013 - Dec 2015
I am responsible for managing US Adventure RV's digital presence and online reputation. I update the company website with the latest inventory, press releases, and company information. I work with the sales team to gather online leads from e-commerce sites. I use social media and other mediums to drive traffic into our Davenport, IA and Joliet, IL showrooms. I am responsible for managing US Adventure RV's digital presence and online reputation. I update the company website with the latest inventory, press releases, and company information. I work with the sales team to gather online leads from e-commerce sites. I use social media and other mediums to drive traffic into our Davenport, IA and Joliet, IL showrooms.
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AAF-UNI
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Cedar Falls, Iowa
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NSAC-Research Director
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Jan 2013 - May 2013
The American Advertising Federation is an advertising group that is currently participating in the NSAC Competition. I am one of five student managers who are directing our group this year. My current title is Research Director and my responsibilities include: Managing the research team Conducting focus groups, surveys, in-depth interviews, and other primary and secondary research Presenting useful insights to the advertising group Meeting with other student managers to ensure all deadlines are met Facilitating research team meetings Show less
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Hy-Vee, Inc.
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Retail
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700 & Above Employee
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Cashier, Frozen Clerk, and Courtsey Clerk
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Jan 2007 - May 2013
register customers' purchases accurately while displaying excellent customer service, meets customers' individual needs and takes requests for improvement, ensure store is clean and appealing to customers, removed damaged products from shelves and accounted for them, trained new employees on closing depts., cash register, courtesy, and customer service. register customers' purchases accurately while displaying excellent customer service, meets customers' individual needs and takes requests for improvement, ensure store is clean and appealing to customers, removed damaged products from shelves and accounted for them, trained new employees on closing depts., cash register, courtesy, and customer service.
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Education
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2010 - 2013
University of Northern Iowa
Business, Marketing Sales -
2009 - 2010
Southwest Baptist University
Business, Marketing Sales
Community
