Michael Walters
Search Engine Optimization Project Manager at Discount Dumpster- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Content Marketing Certification
HubSpotApr, 2018- Nov, 2024 -
Email Marketing Certification
HubSpotApr, 2018- Nov, 2024
Experience
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Discount Dumpster
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United States
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Construction
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1 - 100 Employee
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Search Engine Optimization Project Manager
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May 2023 - Present
As SEO Project Manager, I am responsible for overseeing and implementing Discount Dumpster's SEO and digital marketing strategies to increase website traffic, build brand identity and drive revenue. I am the leader of the company's content team as well and also manage email marketing, advertising, and design initiatives. Working closely with the executive and leadership teams, I help forecast the company's growth strategy and plans to further solidify the business as an industry leader. As SEO Project Manager, I am responsible for overseeing and implementing Discount Dumpster's SEO and digital marketing strategies to increase website traffic, build brand identity and drive revenue. I am the leader of the company's content team as well and also manage email marketing, advertising, and design initiatives. Working closely with the executive and leadership teams, I help forecast the company's growth strategy and plans to further solidify the business as an industry leader.
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PotGuide
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Director of Content, Marketing & SEO
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Sep 2020 - Feb 2023
As Director of Content & Marketing, I was responsible for mapping, overseeing and executing PotGuide's various marketing and SEO strategies to increase page ranking, brand recognition and overall revenue. In addition to handling content and marketing strategy/implementation, I directly oversee our Content and Marketing Coordinators and act as Editor-in-Chief for our writing team. I am responsible for PotGuide's advertising strategy, managing and implementing strategic campaigns throughout the site. Through close collaboration with the CEO, I have developed robust strategies to further PotGuide's standing as an industry leader. Show less
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Content Manager
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Nov 2016 - Sep 2020
As Content Manager, I was responsible for creating, editing and overseeing all written content on the website. Content managed and created includes: blog articles, strain/product reviews, travel guides, cannabis guides, educational content, legal information, landing pages, ad copy, dispensary descriptions and much more. I managed a team of freelance writers and was responsible for guiding PotGuide's nearly two million visitors per month toward safe and responsible cannabis experiences.Additionally, I worked closely with the Director of Marketing on content marketing strategies, project scoping, email marketing campaigns and any other tasks that aided in the success of the business. My main goal as Content Manager was to help promote cannabis reform and reduce negative stigmas surrounding the plant through ethical and accurate educational content. Show less
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TGS Global
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United States
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Business Consulting and Services
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1 - 100 Employee
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Lead Technical Writer/Communications Manager
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Mar 2016 - Oct 2016
As Lead Technical Writer/Communications manager, I oversaw the transitioning of the department's role within the company and aligned it for continued success. I created documentation that ensured secure, safe and compliant business operations for TGS Management and its subsidiaries. I was responsible for reviewing and editing all content produced by the Communications Department, ensuring that work was consistent, ethical and effective. Additionally, as an editor of the department, I aided in the progression of writers and provide clear and constructive feedback to further identify areas needing improvement. I acted as the head of the Communications Department and determined all project scoping, deadlines and delegation of tasks to the Technical Writer I and Technical Writer. Ultimately, I was responsible for the success of the department and ensure that all action items and deliverables are completed in an efficient and timely manner.In addition to technical writing, I was responsible for interfacing with the VP of Marketing to create marketing deliverables and effective copywriting for the brand. I created documentation including, but not limited to, training manuals, standard operating procedures, forms and checklists, legal documentation and public/internal communication while simultaneously understanding the complexity of industry compliance requirements, including but not limited to the following types of regulatory agencies: fire department, city zoning and planning, and Colorado Department of Public Health and Environment. Show less
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Technical Writer
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Aug 2015 - Mar 2016
As Technical Writer, I was responsible for creating documentation that ensures secure, safe and compliant business operations for the organization and its subsidiaries. I focused on long-term, structured writing deliverables, while assisting with any day-to-day organizational or administrative tasks as needed. I produced deliverables that were consistent, ethical and effective. I aided in the creation of documentation including, but not limited to, training manuals, standard operating procedures, forms and checklists, legal documentation and public/internal communication while simultaneously understanding the complexity of the marijuana industry compliance requirements, including but not limited to the following types of regulatory agencies: fire department, city zoning and planning, and Colorado Department of Public Health and Environment. Show less
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PFlow Industries, Inc.
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United States
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Machinery Manufacturing
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1 - 100 Employee
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Technical Writing Consultant
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May 2013 - Jun 2015
As a Technical Writing Consultant, I aided the organization in developing technical documentation for safety initiatives regarding material processes and equipment manufactured within the facility. Additionally, I was responsible for updating and maintaining existing documentation to meet the standards and needs of the business. I created internal safety training documentation for employees and interfaced with subject matter experts to ensure that all documentation was accurate, effective, and easily understandable to the employees it impacted. Show less
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Amazon Web Services (AWS)
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Crowd Source Writer/Editor
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Apr 2011 - Jun 2013
As a Crowd Source Writer/Editor, I aided Amazon's Web Services Team by developing and editing content for a wide variety of applications, ranging from product descriptions to affiliate-company web design and descriptions. Additionally, I operated as an editor to other writers and helped to mold documentation to adhere to company standards. As a Crowd Source Writer/Editor, I aided Amazon's Web Services Team by developing and editing content for a wide variety of applications, ranging from product descriptions to affiliate-company web design and descriptions. Additionally, I operated as an editor to other writers and helped to mold documentation to adhere to company standards.
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Education
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2010 - 2015
University of Wisconsin-La Crosse
Bachelor of Arts (B.A.), English Rhetoric and Writing
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