Experience

Sky Media GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Senior Manager AdSmart Targeting & Segmentation

  • Feb 2018 - Present

  Product owner of Sky´s audience targeting solution AdSmart for the German market. Management of 1st party data such as subscription details, address, demographics or tracked linear TV or VOD consumption as targeting criteria. Purchase of and enrichment with geospatial 3rd party data. Creation of tailor-made audiences used for digital video campaigns in close collaboration with local and UK Sales teams. Product owner of Sky´s audience targeting solution AdSmart for the German market. Management of 1st party data such as subscription details, address, demographics or tracked linear TV or VOD consumption as targeting criteria. Purchase of and enrichment with geospatial 3rd party data. Creation of tailor-made audiences used for digital video campaigns in close collaboration with local and UK Sales teams.



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Manager Partner Operations

  • Oct 2015 - Aug 2017

  Team manager, management of 3rd party display and video inventory, reporting and forecasting of advertising revenues and TACs, special focus on the best possible monetization through own demand (audience & premium), programmatic and additional relationships with external partners (such as other sales houses) Team manager, management of 3rd party display and video inventory, reporting and forecasting of advertising revenues and TACs, special focus on the best possible monetization through own demand (audience & premium), programmatic and additional relationships with external partners (such as other sales houses)



MEDIA GROUP ONE / A Yahoo company

• München und Umgebung, Deutschland

• Head of Revenue and Inventory Management

  • Feb 2013 - Sep 2015

  Team manager, management of 3rd party video inventory, balancing of inventory demand and supply through programmatic media buying, reporting and forecasting of advertising revenues and costs Team manager, management of 3rd party video inventory, balancing of inventory demand and supply through programmatic media buying, reporting and forecasting of advertising revenues and costs



SnackTV Media GmbH & media group one GmbH

• München und Umgebung, Deutschland

• Ad Operations Manager

  • Nov 2010 - Jan 2013

  Internal and external reporting, ad operations, web analytics, implementation and monitoring of measures to increase video advertising revenues, calculation of revenue shares for cooperating publishers, licensors and sales houses Internal and external reporting, ad operations, web analytics, implementation and monitoring of measures to increase video advertising revenues, calculation of revenue shares for cooperating publishers, licensors and sales houses



Michael von Scheidt

• München und Umgebung, Deutschland

• Freelancer

  • May 2009 - Oct 2010

  Clients / Projects (examples): wunder media production GmbH on behalf of ProSiebenSat.1 Digital GmbH: Community management, user service and content management for web forums and program communities linked to TV channels ProSieben, Sat.1 and kabel eins ----- wunder media production GmbH on behalf of TEVA Pharma GmbH: Web analysis, community management and content management for a multiple sclerosis patient community (aktiv-mit-ms.de) ----- SnackTV Media GmbH: Development and implementation of a reporting structure, ad operations ------ Sport Media Service SMS GmbH: Live coverage of national and international football matches as an online editor ----- Sky Creative Services GmbH / CREATION CLUB (CC) GmbH: Translating TV documentaries from English to German, e.g. American Restoration, Ancient Discoveries, I Survived, Football Heroes, Icons, Evolve, Modern Marvels, MonsterQuest, The Works, UFO Hunters Show less



MSN Microsoft Deutschland GmbH / wunder media GmbH

• München und Umgebung, Deutschland

• Web Analyst

  • Jan 2009 - Apr 2009

  Web analysis, development and implementation of a regularly updated database as basis for editorial and conceptual decisions of the editorial board, lead editors and the channel management at MSN.de Web analysis, development and implementation of a regularly updated database as basis for editorial and conceptual decisions of the editorial board, lead editors and the channel management at MSN.de



GGmedia

• Project Manager TV Research

  • May 2004 - Dec 2008

  Analysis and reporting of TV audience data on behalf of TV production companies, TV channels and media companies, e.g. Discovery Communications, Endemol, Universal Pictures and Warner Bros. EntertainmentConsultations concerning the performance of TV formats, programs or slots with reference to the desired target group based on the results of data analysis, sometimes accompanied by qualitative market researchManagement of program supervision and program research projects on behalf of the Bavarian regulatory authority for commercial broadcasting (BLM)(BLM) Show less

• Intern

  • Jan 2004 - Apr 2004

  Analysis and preparation of TV audience data provided by GfK Fernsehforschung



Radio c.t.

• Bochum und Umgebung, Deutschland

• Freelance Editor / Volunteer

  • May 2000 - Jul 2001

  Editorial work for a university radio station Editorial work for a university radio station



Das Redaktionsbüro

• Essen und Umgebung, Deutschland

• Intern, Freelance Editor

  • Sep 2000 - Jan 2001

  Journalistic research and camera work Journalistic research and camera work



ANC News TV

• Essen und Umgebung, Deutschland

• Intern

  • Aug 1999 - Oct 1999

  Camera work Camera work