Michael Uzoigwe
Marketing Manager at Esca- Claim this Profile
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English -
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igbo -
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yoruba -
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Bio
LinkedIn User
Michael is an enthusiastic team member to work with, he has expertise in business development and partnership. I highly recommend his expertise to any person looking for communication and sales roles, his ability to tackle any problem is remarkable and with a warm smile. Michael would become an appreciated member of any team.
LinkedIn User
Michael is an enthusiastic team member to work with, he has expertise in business development and partnership. I highly recommend his expertise to any person looking for communication and sales roles, his ability to tackle any problem is remarkable and with a warm smile. Michael would become an appreciated member of any team.
LinkedIn User
Michael is an enthusiastic team member to work with, he has expertise in business development and partnership. I highly recommend his expertise to any person looking for communication and sales roles, his ability to tackle any problem is remarkable and with a warm smile. Michael would become an appreciated member of any team.
LinkedIn User
Michael is an enthusiastic team member to work with, he has expertise in business development and partnership. I highly recommend his expertise to any person looking for communication and sales roles, his ability to tackle any problem is remarkable and with a warm smile. Michael would become an appreciated member of any team.
Credentials
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Customer Service: Problem Solving and Troubleshooting
LinkedInMar, 2022- Sep, 2024 -
Digital Marketing Foundations
LinkedInMar, 2022- Sep, 2024 -
Project Management Foundations
LinkedInMay, 2021- Sep, 2024 -
Utopia software certificate
Nigeria data protection regulationNov, 2020- Sep, 2024 -
Certificate of proficiency
Trustco resources limitedNov, 2014- Sep, 2024 -
HEALTH AND SAFETY ENVIRONMENT
HSE ProfessionalsMar, 2014- Sep, 2024
Experience
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Esca
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Ireland
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Software Development
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1 - 100 Employee
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Marketing Manager
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May 2022 - Present
Creating and managing campaigns designed to build brand awareness and generate sales leads. Developing strategies to increase customer retention through upselling, cross-selling, and creating relationship plans.Evaluating the success of marketing campaigns based on their performance in terms of reach, frequency, and response rates.Developing and implementing strategic partnerships with other companies to promote products and services.Coordinating with internal departments to develop the products or services in response to customer demand.Conducting market research to identify trends and opportunities in specific industries or markets.Analyzing data from various sources to identify opportunities for improving marketing initiatives.Merchant onboarding - Attract new clients with open customer related strategies.Negotiations - Arrange and discuss revenue sharing with brands and ambassadors.Outbound campaigns - Creating more opportunities to smoothen new and already existing relationships.
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Transsnet Media
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Media Production
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Team Lead, Talent growth and partnership lead (VSKIT)
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Feb 2018 - Oct 2022
I am passionate about brand growth together with like minds, never underestimating the act of craft and passion, as i figure out a better portion of love with the brands and products I manage, thereby helping to create a wing to fly for the brand, acquisition and retention in their right order. I am flexible, creative and have a good business relationships with the people I work with.Talent recruitment and assessment.KOL recruiter, trainee and signee. Lead and execute offline activation campaignsExecute third party cobranding on B2B levelsSet up strategic meetings for partners conversion and ROICoordinate media buying and brandingLiaise with promotional vendors and agencies Media publicity and in-app advert placement collaboration with several brands. Cooperate training and talent report.Business trip to West Africa (Accra, Ghana) Second Quarter 2019.*Marketing research - Surveys and analysis report.*Training - Trained new staffs and sent report to HQ (Shanghai China). *Outreach Strategy expansion - Attend conferences, networking events and talent development forums.
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Afmobi Group., Inc.
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1 - 100 Employee
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Brand Growth specialist
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Jun 2017 - Jan 2018
1. Monitor market trends, research consumer markets and competitors’ activities 2. Oversee new and ongoing marketing and advertising activities3. Analyze brand positioning and consumer insights4. Translate brand elements into plans and go-to-market strategies5. Shape and communicate our vision and mission6. Campaign collaboration with third party brand for awareness and visibility. 1. Monitor market trends, research consumer markets and competitors’ activities 2. Oversee new and ongoing marketing and advertising activities3. Analyze brand positioning and consumer insights4. Translate brand elements into plans and go-to-market strategies5. Shape and communicate our vision and mission6. Campaign collaboration with third party brand for awareness and visibility.
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Transsion
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China
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Telecommunications
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700 & Above Employee
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Brand Development Specialist
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Apr 2016 - May 2017
Issue resolution, user engagement, brand visibility and awareness, offline and online campaigns, data analysis and report.1. Pay attention to user's complain, promo campaign to reward user's loyalty and brand awareness.2. SOP channels – for awareness of brand promos and company upgrade.3. EGC – generate content ideas for promo.4. Promos – Present promo plans to be executed for company growth.5. Online Information - Provide online contents with respect to brand visibility and report back to management on new trending ideas that would boost brand exposure around the globe.6. Data Accuracy - correctly analyzed customer’s data, hence creating a database for further references.7. To follow thoroughly on official communication response techniques to online / offline user’s. Implemented new ideas on how to serve customers / users better, in effect rewarding customer loyalty. 8. To Promote brand product (Palmchat mobile app and Palmplay) - On brand promotion campaign (offline) , promo analysis and associated survey. EGC – generate content ideas for promo, execute campaigns. 9. Promos – Present promo plans to be executed for company growth, survey, event planning and negotiations.10. Daily online users (DAU) – To prepare users/consumers analysis, the effect on brand, created strategies and measures of brand improvement.11.Brand collaboration and co-branding – To prepare proposal for brand partnership/sponsorship, executed brand mention plans for third party brand and outlined CSR for brand.12. VAS product – SWOT and PEST : To make analysis for new brand products, advise and conclude on effective ways for new market entrant products.13.Organize company's promo and make provision to create brand visibility, brand awareness and help to promote brand mention with continuity of user retention.
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Education
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2008 - 2013
University of Ilorin
Bachelor’s Degree, Mathematics (Pure and Applied) -
2000 - 2006
Classic college, ejigbo.lagos state
First leaving certificate, Sciences
Community
