Experience

Converge

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Channel Manager, Digital

  • Jan 2012 - Present

  Programmatic Campaign Manager/Trader responsible for the progression, operation and management of programmatic capabilities across direct response clients enabling the delivery of ROI results/goals. Knowledge of multiple DSP’s. Programmatic Campaign Manager/Trader responsible for the progression, operation and management of programmatic capabilities across direct response clients enabling the delivery of ROI results/goals. Knowledge of multiple DSP’s.



Direct Wines

• United Kingdom
• Beverage Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • Sep 2010 - Oct 2011

  Direct Wines, a UK based company is the world’s largest direct to the home wine merchant though core partnerships in the US with The Wall Street Journal, and ZagatMarketing Manager Expand sales by launching a new wine continuity program targeting a younger demographic under the Virgin (Sir Richard Branson) brand. Direct Wines, a UK based company is the world’s largest direct to the home wine merchant though core partnerships in the US with The Wall Street Journal, and ZagatMarketing Manager Expand sales by launching a new wine continuity program targeting a younger demographic under the Virgin (Sir Richard Branson) brand.



Direct Marketing Consultant

• Belgium

• Marketing Consultant

  • Jan 2010 - Jul 2010

  Developed digital marketing advertising strategies for Scholastic At Home’s Disney and Dr. Seuss Books and Kraft Food’s Gevalia & Tassimo Coffee direct to the home continuity programs. Developed digital marketing advertising strategies for Scholastic At Home’s Disney and Dr. Seuss Books and Kraft Food’s Gevalia & Tassimo Coffee direct to the home continuity programs.



Grolier Inc./Scholastic At Home/Sandvik Publishing

• Marketing Director

  • Dec 1996 - Dec 2009

  Three owners same business model) World’s largest marketers of direct to the home children’s continuity book series under the Disney, Dr. Seuss, Nickelodeon, Baby Einstein, and Scholastic brands.Fiscally responsible for maximizing the company’s marketing and media assets and profits by providing the vision and implementation of the company’s online and offline acquisition, contact management & retention strategies. Manage the division’s highest grossing revenue and profit product portfolios and marketing channels, including full P&L responsibility and overall strategic direction and customer relationship management. Manage an annual revenue budget of $100MM - 4 direct reports.



Direct Marketing Association

• India
• Hospitals and Health Care

• Membership Service Account Representative

  • Jun 1995 - Nov 1996