Experience

LABEL MAKER

• China
• Apparel & Fashion

• Founder + CCO

  • Jan 2020 - Present

  Building a team of self-starting, senior talent who specialize in and collaborate across a range of creative practices. We support companies at all stages of the process by establishing, developing, and evolving brand systems, marketing, and growth strategy throughout all platforms. Current + former clients: CLEAR METLIFE KA'CHAVA LADDER by LEBRON JAMES NETFLIX MADISON SQUARE GARDEN WEWORK HARVARD BUSINESS SCHOOL IMPRINT TRIPADVISOR FUKU by DAVID CHANG SCROLL by TWITTER SCOTTS DIG INN SOULCYCLE CHIPOTLE ADIDAS SHAKE SHACK LUMINARY MEDIA + MANY MORE. Show less


AL's
• Retail Apparel and Fashion
• 1 - 100 Employee
• Investor

  • Jul 2022 - Present

WeWork
• Uzbekistan
• Information Services
• 1 - 100 Employee
• Art + Design Director — Global Marketing

  • Sep 2018 - Dec 2019


Netflix

• United States
• Entertainment Providers
• 700 & Above Employee

• Design Director — Global Products + Originals

  • Aug 2018 - Apr 2019

  Contracted to lead + design global title creative across all Netflix products. Contracted to lead + design global title creative across all Netflix products.



Chipotle Mexican Grill

• United States
• Restaurants
• 700 & Above Employee

• Digital Design Lead — Global Marketing

  • Oct 2017 - Nov 2018

  Contracted to direct and create the overall visual direction for Chipotle's social touch points. Working closely with the internal strategy team and agency partner, DayOne Agency, we continued to create relevant, moment-driven content that speaks to the target audience while keeping delicious, crave-worthy food in the forefront. Contracted to direct and create the overall visual direction for Chipotle's social touch points. Working closely with the internal strategy team and agency partner, DayOne Agency, we continued to create relevant, moment-driven content that speaks to the target audience while keeping delicious, crave-worthy food in the forefront.



Shake Shack

• United States
• Hospitality
• 700 & Above Employee

• Art + Design Director — Global Marketing

  • Oct 2017 - Sep 2018

  Contracted to guide and assist the internal creative team through multiple limited time offer campaigns, partner collaborations, a full menu relaunch, social content visual strategy, and overall photography direction. Contracted to guide and assist the internal creative team through multiple limited time offer campaigns, partner collaborations, a full menu relaunch, social content visual strategy, and overall photography direction.



Noon Mediterranean

• United States
• Restaurants
• 1 - 100 Employee

• Design Director

  • Jan 2017 - Aug 2017

  Contracted to build and lead the in-house creative team through a full rebrand and rename process. Oversaw the rebrand process with agency partner, Gin Lane, while creating a cohesive experience across all brand touch-points including: Advertising, Brand Identity, Brand Voice, Photography, Social Media, Restaurant Interior and Exterior Design. Contracted to build and lead the in-house creative team through a full rebrand and rename process. Oversaw the rebrand process with agency partner, Gin Lane, while creating a cohesive experience across all brand touch-points including: Advertising, Brand Identity, Brand Voice, Photography, Social Media, Restaurant Interior and Exterior Design.

• Senior Designer

  • Feb 2014 - Jan 2017


Resource/Ammirati - An IBM Company

• Advertising Services
• 1 - 100 Employee

• Designer

  • Dec 2011 - Feb 2014

• Junior Designer

  • Apr 2011 - Dec 2011