Michael T. Lauermann
Territory Manager, Media Sales / Marketing at Arvig Media- Claim this Profile
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Topline Score
Bio
Chris Shorba
I've known Michael for over 20 years and he has consistently delivered excellent results. He is great at building lasting relationships and has repeatedly shown that he truly cares about his customers in a way that can only be genuine. Mike combines his excellent interpersonal skills with a business acumen that produces profits and he has a good ability to think strategically.
Rich Gallus
I had the opportunity to work with Mike as my Direct Report during the Market launch of Clearwire LLC in Central Minnesota. Mike has a fine team leader, providing opportunities to succeed and grow with the organization. He always had your back and supported his staff to exceed expectations and reap rewards that were earned.
Chris Shorba
I've known Michael for over 20 years and he has consistently delivered excellent results. He is great at building lasting relationships and has repeatedly shown that he truly cares about his customers in a way that can only be genuine. Mike combines his excellent interpersonal skills with a business acumen that produces profits and he has a good ability to think strategically.
Rich Gallus
I had the opportunity to work with Mike as my Direct Report during the Market launch of Clearwire LLC in Central Minnesota. Mike has a fine team leader, providing opportunities to succeed and grow with the organization. He always had your back and supported his staff to exceed expectations and reap rewards that were earned.
Chris Shorba
I've known Michael for over 20 years and he has consistently delivered excellent results. He is great at building lasting relationships and has repeatedly shown that he truly cares about his customers in a way that can only be genuine. Mike combines his excellent interpersonal skills with a business acumen that produces profits and he has a good ability to think strategically.
Rich Gallus
I had the opportunity to work with Mike as my Direct Report during the Market launch of Clearwire LLC in Central Minnesota. Mike has a fine team leader, providing opportunities to succeed and grow with the organization. He always had your back and supported his staff to exceed expectations and reap rewards that were earned.
Chris Shorba
I've known Michael for over 20 years and he has consistently delivered excellent results. He is great at building lasting relationships and has repeatedly shown that he truly cares about his customers in a way that can only be genuine. Mike combines his excellent interpersonal skills with a business acumen that produces profits and he has a good ability to think strategically.
Rich Gallus
I had the opportunity to work with Mike as my Direct Report during the Market launch of Clearwire LLC in Central Minnesota. Mike has a fine team leader, providing opportunities to succeed and grow with the organization. He always had your back and supported his staff to exceed expectations and reap rewards that were earned.
Credentials
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Action Selling
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Blue Cube
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Google Partner
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Minnesota State Food Safety
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Total Selling Solutions
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Experience
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Arvig Media
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United States
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Advertising Services
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1 - 100 Employee
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Territory Manager, Media Sales / Marketing
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Feb 2015 - Present
I was recruited to partner with companies to fulfill all of their marketing needs. When I build strong, long-term relationships with customers, focusing on their needs and recommending solutions that exceed ROI expectations for print, video, commercials and all things Google by leveraging my Google Partner status, here is what happens: SALES ★ Set company record by achieving 15.3% net revenue gains every year. ★ Skyrocketed single-client revenue 3x+ with digital sales. ★ Recognized as top net growth business consultant of 26 with 2015, 2016, 2017, 2018, 2019, 2020, 2021 Presidents Award. ★ Made company’s largest Internet sale of $98K. MANAGEMENT ★ Upped team revenue $500K by stepping up to Lead Trainer role and refocusing team from revenue to net growth. ★ Created healthy competitive environment and strengthened communication by initiating weekly ranking of entire team. ★ Championed training with management and trained sales team in field by encouraging sharing of best practices and offering feedback on performance. ★ Reduced costs by creating efficiencies and recommending improvements to daily business processes Show less
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SpartanNash
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United States
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Business Consultant / Key Account Manager
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Oct 2013 - Sep 2014
I was recruited as the primary liaison between SpartanNash/Nash Finch and its retail grocers. I captured new business and retained existing clients in this competitive market, developing solid customer partnerships and strong customer loyalty. ★ Grew assigned customer base from 17 to 24 accounts and annual revenues from $23M to $29M. ★ Set up stores to grow sales and revenue by ensuring top 50 selling product lines were in store sets. ★ Created total solutions to meet each customer’s unique customer needs. “Mike worked hard to move ZUP’s company forward in many aspects of our business … built strong relationships with great communication to entire leadership teams at all 6 of our locations ($13M+ annual purchases from SpartanNash / Nash Finch) … We’d become complacent for 10+ years while the marketplace around us was changing … Mike showed us how to protect our brand, find opportunities, build off our Zup’s Signature Meats, control shrink, and deliver a great customer experience … Mike has a wealth of knowledge … a very valuable asset … a positive difference-maker!” ~ Ed Zupancich and Brian Zupancich, Owners, Zup’s Foods Show less
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District Manager
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Mar 2013 - Oct 2013
I was hired to turn around a small, low-performing new food and beverage division of a large liquor company. I oversaw territorial growth in the northwestern suburbs, Duluth, Brainerd/Baxter, and St. Cloud. I coached and trained the sales staff to exceed expectations: “Always keep the client’s best interest in mind.” ★ Accelerated district sales 148% in less than 7 months. ★ Penetrated new markets and captured 50+ new customers, including customer who repeatedly said “no.” ★ Ignited sales 51% in existing stores by building portfolio of product offerings per location. ★ Seized opportunity to boost sales by convincing large retail chain to reset mods/plan-o-grams; compared sales and price points to competitors which proved value. ★ Drove sales by designing promotional-based PowerPoint template to introduce top selling products to clients. Adopted company-wide and distributed to all sales reps Show less
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Subway Inc.
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United States
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Restaurants
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Business Consultant
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Oct 2012 - Jan 2013
I advised 2 Subway groups, providing expertise in strategic planning, human resources, training and development, operations, sales, and customer service. I established policies and procedures for cash management, security, and human resources areas which aligned with Subway’s corporate guidelines. ★ Slashed turnover 60% by hiring strong candidates and developing a Shift Leaders Program that provided growth opportunities to ensure “cream of the crop” rose to top. ★ Created job descriptions/expectations. Developed orientation checklist for manager and employee. ★ Cultivated atmosphere of professionalism and respect by instituting weekly team meetings between management and staff. Created standardized wage program consistent with each position. Show less
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SuperAmerica
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1 - 100 Employee
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District Manager
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Jan 2008 - Oct 2012
I oversaw a district of 12 stores in Minnesota and South Dakota, supervising 12 managers and 180 indirect reports. I managed sales of $100M annually, P&L, cash management, drive off, loss control, inventory management, proper posting and invoicing. Blue Cube Certified: Rolled out new business platform at stores. ★ Instrumental in redeveloping and converting all stores to new business platform which mirrored former program after change in ownership. Took action to ensure positive transition and increase staff comfort by personally visiting each store and communicating changes. ★ Led district teams to maintain consistent sales despite sluggish economy through leadership and customer-focused training. ★ Succeeded in keeping labor costs at budget through training, building strong teams, and empowering individuals, which resulted in more productivity with fewer people. ★ Achieved lowest turnover rate of 16 districts by cultivating winning team and creating extraordinary work environment. ★ Hired, developed, coached, and empowered 4 individuals into management positions in outstate district, while exceeding market curve. “ … (Mike) definitely promotes Teamwork and a positive attitude within his District … Being geographically challenged as Mike’s District is, he does a outstanding job in maintaining a solid team of Managers through strong leadership … There is no reason to doubt Mike’s integrity … He shares information openly and honestly with his supervisor. I can trust that Mike will communicate what needs to be communicated and keep confidential that which needs to remain such. Mike follows through on all commitments & is recognized as one of the Top District Managers in SuperAmerica. ~Mike Earegood, Regional Manager, SuperAmerica Show less
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Clearwire
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United States
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Technology, Information and Internet
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400 - 500 Employee
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General Manager/ Regional VP Sales
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2005 - 2007
Brought on board to create a strategic plan for—and to launch—the St. Cloud, Minnesota market. Success within 6 months resulted in recruitment to do the same for the Duluth market. Handled accountability scope typical for a Regional General Manager and reported to the Regional Vice President (executive team member under the CEO). ► Led St. Cloud’s market growth from 0 to 25,000 customers in 2 yrs; and Duluth from 0 to 11,000 in 18 mos. ► 1 of 4 markets company-wide to achieve positive EBITA—money in early growth phases, 2006 and 2007. ► Earned Clearly the Best President’s Council recognition, 2005 and 2006. Ranked #1 Sales Market, 2005. ► Developed operations platform then successfully launched 35 profitable new markets resulting in Clearwire IPO in 2007 . ► Achieved #1 market status in controlling churn, non-pays, pullbacks / market retention, 2005-2007. “ … Mike did everything and more when it came to attaining gross quota … had St. Cloud/ Duluth as the #1 markets since his arrival … implemented and created a new sales environment where people who were failing learned to succeed … was able to build and maintain a unique network … Mike and his team led the nation in collecting non-pay possible churn and turning 90% of non-pay into paying customers … Mike is loyal, has an incredible work ethic and will implement anything at any time you ask him … has a passion for dealing with internal and external customers … many managers only wish they were as effective as Mike …” ~ Bill Snoeberger, Regional Vice President, Clearwire Corporation Show less
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Veriizon Information Services
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Advertising Services
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1 - 100 Employee
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District Sales Manager
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2003 - 2005
As a “difference maker,” drove division forward. Hired/trained new staff, led by an example of excellence. Created a team atmosphere that creates superior results. Coached, coached, and coached some more! ► Top District Manager for Minneapolis Campaign 2003 and 2004; St. Paul Campaign 2003, 2004, and 2005. ► Recognized as a “high potential District Sales Manager for advancement to General Sales Manager”. - Top District Sales Manager in Internet Sales - Ranked as a Top Producer for the WIIN and Independent Region - Surpassed all District Manager quotas/goals in the Minneapolis Division - Achieved 40% of total new revenue dollars for the St. Paul and Minneapolis directories. “ … Mike, thank you for your focus and commitment to lead your team to success. You were number one in results for print and Superpages.com for the second year in a row. You have definitely built a strong team that works very well together and ultimately respects their leader. Thank you for all your help and support …” ~ Eric R. Robison, General Sales Manager, Minneapolis Division, Verizon Information Services Show less
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QWEST Dex
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United States
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Telecommunications
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Sales & Maketing Consultant/ Lead Trainer
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1997 - 2003
Trained new hires. Provided business customers with advertising solutions combining print advertising in Yellow and White Pages with an online presence/Internet Advertising products. Integrated marketing info, demographics, industry data, accessing co-op advertising/free design services. ► Achieved top 3% in sales during 6-year tenure. President’s Circle of Excellence Award, multiple years. ► Director’s Award, exceeding all base market objectives, multiple years (solely recognized 1998). - Ranked in Top 10 for 14-state Qwest Dex Region, multiple years. - Achieved Top Internet Sales Revenue, Midwest Region, multiple years – despite 50% smaller market. ► Attained average growth over 16.3% per year – above quota of 7%. - Grew annual revenues by $2.1 through a focus on integration of all Qwest Dex products. “Mike does an excellent job … recognized as a top performer company-wide … always on the lookout for opportunities … wants his customers to be proactive and prominent; they value his input … always has a few extra ideas to keep the door open … uses a variety of approaches, but is able to move on … friendly and professional … always prepared with the sales tools for success … understands and adheres to standards and ethics” ~ Qwest Dex Performance Review Show less
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Education
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1982 - 1987
St. Cloud State University
Advanced Studies, Business Management. Minor Communications
Community
