Experience

Travel Oregon

• United States
• Hospitality
• 1 - 100 Employee

• Director of the Marketing Insights & Visitor Services Studio (Global Marketing)

  • Apr 2007 - Present

  As the Director of the Global Marketing Services Studio, Michael helps drive awareness for Oregon as a must-see vacation destination through the development and management of marketing and research efforts that support the goals set forth in the Travel Oregon strategic marketing plan (https://industry.traveloregon.com/about/strategic-plan/). Michael is a marketing professional who is experienced in a variety of marketing disciplines including Advertising Strategy, Research, Analytics, Welcome Centers, and Fulfillment. He's responsible for helping Travel Oregon and its partners identify and tell inspirational stories to brand Oregon as a premiere travel destination and drive overnight stays. Show less



Wieden + Kennedy

• United States
• Advertising Services
• 700 & Above Employee

• Media Supervisor

  • Aug 1994 - Sep 2006

  Michael managed the advertising media planning and buying process for various accounts including: Travel Oregon, Oregon Economic Development, NIKE Retail, Starbucks, etc. Michael managed the advertising media planning and buying process for various accounts including: Travel Oregon, Oregon Economic Development, NIKE Retail, Starbucks, etc.