Experience

Uswitch

• Technology, Information and Internet
• 1 - 100 Employee

• Senior Paid Media Executive

  • Jan 2021 - Present

  With this promotion I have shown an ability to go above and beyond, making positive material differences on a mature account that drives significant revenue. This development shows that the decision makers in the company view and trust me as someone more than capable of delivering strong performance and step change on a multi-million pound account. The increase in responsibilities that come with this change is also in-line with my career progression, where I am now matching the micro and macro to lead long-term strategic thinking.

• Online Marketing Executive

  • Apr 2019 - Jan 2021

  In this role my responsibilities have included leading on the strategy and implementation of all Paid Social activity, as well as managing the online community across a number of platforms, from client-facing activity to internal restructuring. I've also operated extensively in Paid Search, from managing Uswitch's Mobile Comparison PPC account to the Brand activity via FinServ for affiliated brands. In these different positions I have covered all bases from planning through to defining and reporting on success.



Oban International

• Advertising Services
• 1 - 100 Employee

• Paid Media Analyst

  • Jan 2018 - Mar 2019

  At Oban I was part of a team working almost exclusively with the BBC Marketing Service, which promoted the World Service globally using paid social channels. I was responsible for overseeing specific projects, from planning through to reporting. Included in these steps were strategy, financial budgeting, performance optimisation, copywriting, and resource management. For example, I ran the flagship International Brand Campaign for the BBC, in which I was tasked with driving two million unique users to the BBC website in four disparate countries, Egypt, Pakistan, Bangladesh, and Kenya. In the eight-week runtime, I worked to continually optimise the performance based on historical and dynamic data, isolating the best-performing channels for concentrated delivery, and pacing the budget to maximise results. As a consequence of my actions we drove over four million unique visitors to the BBC, twice what they had asked for. This is just one of a number of projects that I could draw upon to show my ability to work with key stakeholders, to think strategically and long-term, to react in a dynamic and constantly changing environment, and to appropriately apportion significant sums of money so as to maximise performance and minimise waste. Whilst at Oban International I was also able to work with E-commerce clients, building innovative social adverts, undertaking keyword analysis and bid optimisation, further copywriting, and a number of SEO tasks.



Albergue Max

• Northern Spain

• Camp Leader

  • Sep 2016 - Dec 2016

  Working as part of a team, teaching between 12-20, 8-15 year-old Spanish children English. This involved lessons and lesson planning, leading outdoor activities, and taking them on excursions. A significant responsibility of mine was for the children's welfare, which included safekeeping and administering their medication. Working as part of a team, teaching between 12-20, 8-15 year-old Spanish children English. This involved lessons and lesson planning, leading outdoor activities, and taking them on excursions. A significant responsibility of mine was for the children's welfare, which included safekeeping and administering their medication.



IBEX Systems

• Brighton/London

• Data and Network Controller

  • Sep 2014 - May 2016

  Leading a team in the procurement and presentation of detailed records for cross-departmental use. This involved managing workloads and setting deadlines for my team members, as well as constant communication and meetings with senior management to ensure the veracity of our output was consistent with their desires. Whilst here I helped increase the business index by 40% by suggesting a restructuring of the existing departmental model Leading a team in the procurement and presentation of detailed records for cross-departmental use. This involved managing workloads and setting deadlines for my team members, as well as constant communication and meetings with senior management to ensure the veracity of our output was consistent with their desires. Whilst here I helped increase the business index by 40% by suggesting a restructuring of the existing departmental model



Brighton and Hove Albion Football Club

• AMEX Stadium

• Matchday Safety Steward

  • Aug 2014 - May 2015

  The duty of a Matchday Safety Steward is to provide and maintain a safe environment for the public, as well as to offer support and guidence to those in need. The duty of a Matchday Safety Steward is to provide and maintain a safe environment for the public, as well as to offer support and guidence to those in need.



My Business Cloud

• Market Researcher

  • May 2014 - Sep 2014

  Involved in this role is the need to research companies in the catchment area of the South East, to update vital statistics in CRM to help My Business Cloud create future business partnerships. Involved in this role is the need to research companies in the catchment area of the South East, to update vital statistics in CRM to help My Business Cloud create future business partnerships.



Sussex County Cricket Club

• The County Ground

• Bar Staff

  • May 2014 - Aug 2014



Sodexo

• BHAFC American Express Community Stadium

• Cashier

  • Feb 2014 - May 2014