Senior Product Marketing Manager

• Jan 2022 - Present

- Translating tech information for a business-focused audience to educate on our product and its value. - Create and manage marketing and sales collateral as well as the product website for lead generation. - Planning and executing successful launches and releases and ongoing marketing support for the Spryker products. I managed the introduction of our Click & Collect functionalities and the launches of our Enterprise Marketplace Capability, Spryker App Composition Platform, Spryker SDK… Show more - Translating tech information for a business-focused audience to educate on our product and its value. - Create and manage marketing and sales collateral as well as the product website for lead generation. - Planning and executing successful launches and releases and ongoing marketing support for the Spryker products. I managed the introduction of our Click & Collect functionalities and the launches of our Enterprise Marketplace Capability, Spryker App Composition Platform, Spryker SDK and Spryker Middleware. - Together with our design team I have developed a visualization of our (technical) products. - Conceptualization and creation of a Product Portal for lead generation. - Establishing a Use Case approach from Marketing in the GTM strategy. The Product Portfolio I have worked with: - Spryker App Composition Platform - Software Development Kit (SDK) - Spryker Cloud Commerce OS (B2B/B2C) - Enterprise Marketplace Capability - Unified Commerce Capability (Click&Collect) - Data Exchange: APIs and Middleware

Interim Team Lead - Product and Solution Marketing

• Sep 2022 - Jan 2023

Product Marketing Manager

• Mar 2020 - Jan 2022

Junior Product Marketing Manager

• Mar 2019 - Feb 2020

International Marketing Coordinator

• Apr 2018 - Sep 2018

- Marketing of national artists abroad - Project management, budgeting and planning of international artist campaigns and promotion tours - Music synchronization licensening for int. movie- and TV-productions as well as ad campaigns

Junior Sales Marketing Analysis & Support Manager

• Apr 2016 - Mar 2018

- Sales Marketing supervision of distribution deals, International Urban/Dance, Bitstream Media Lab - Analysis of sales and streaming figures - Pricing and stock planning of physical products - Creation of internal marketing and sales material - Support of the Amazon Key-Account-Team

Consumer Marketing GSA

• Mar 2015 - Feb 2016

Paramount, formerly know as as Viacom, is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories with an approximately reach of 700 million global subscribers. I was supporting the regional consumer marketing manager of the brands Nickelodeon, Nicknight, MTV, VIVA and Comedy Central in Germany, Austria and Switzerland. -… Show more Paramount, formerly know as as Viacom, is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories with an approximately reach of 700 million global subscribers. I was supporting the regional consumer marketing manager of the brands Nickelodeon, Nicknight, MTV, VIVA and Comedy Central in Germany, Austria and Switzerland. - Organisation, implementation and supervision of events - Inter-departmental liason between marketing and editorial teams - Contact person for cooperation partners and agencies, incl. campaign briefings - Support in campaign implementation and cooperations Show less Paramount, formerly know as as Viacom, is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories with an approximately reach of 700 million global subscribers. I was supporting the regional consumer marketing manager of the brands Nickelodeon, Nicknight, MTV, VIVA and Comedy Central in Germany, Austria and Switzerland. -… Show more Paramount, formerly know as as Viacom, is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories with an approximately reach of 700 million global subscribers. I was supporting the regional consumer marketing manager of the brands Nickelodeon, Nicknight, MTV, VIVA and Comedy Central in Germany, Austria and Switzerland. - Organisation, implementation and supervision of events - Inter-departmental liason between marketing and editorial teams - Contact person for cooperation partners and agencies, incl. campaign briefings - Support in campaign implementation and cooperations Show less

Product Management and Product Communication

• Sep 2012 - Feb 2013

Product Management Realization of competitor, market and sales analysis, support in daily projects and activities, preparation of a department workshop. Product Communication Support in development of internal image video as well as product videos, support in the worldwide relaunch of the Bosch Automotive Aftermarket homepage, management of internal communication material. Product Management Realization of competitor, market and sales analysis, support in daily projects and activities, preparation of a department workshop. Product Communication Support in development of internal image video as well as product videos, support in the worldwide relaunch of the Bosch Automotive Aftermarket homepage, management of internal communication material.