Donghua (Michael) Shen
Senior Director, Renewals and Churn at Zapier- Claim this Profile
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Bio
Credentials
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Passed Level I of the CFA examination in 2013
CFA InstituteJul, 2013- Nov, 2024
Experience
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Zapier
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United States
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Software Development
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700 & Above Employee
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Senior Director, Renewals and Churn
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Jun 2023 - Present
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Senior Director of Operations
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Jun 2022 - Jul 2023
I work on whatever high-impact, cross-functional project the company needs to succeed. Examples: - "Verticalization": 50+ person cross-functional initiative across Marketing, Product, Data, Support to attract and tailor the experience for new Zapier users across key roles. - "Land": Manage a cross-functional initiative across Marketing, Product, Data, RevOps to drive self-serve acquisition.
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Senior Director of Marketing
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Apr 2019 - Jun 2022
I started out overseeing the Advertising team and expanded my scope to include Email, Marketing Ops, Programs, Events, and Marketing Project Management. Notable accomplishments: - 100x'd paid accounts attributed to advertising - 2x'd paid accounts attributed to email - implemented CRM - implemented marketing pod structure - oversaw Zapier's first user conference, ZapConnect - hired Zapier's first advertising, email, RevOps, events, and project management leaders
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Amazon
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United States
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Software Development
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700 & Above Employee
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Head of New Channel Advertising
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Jun 2016 - Apr 2019
Single threaded leader responsible for leading marketing experimentation, automation, and developing new business partnerships across across 19+ new and emerging advertising channels. Grew 100MM+ GMS business. Presented to Jeff Bezos, Jeff Wilke, S-Team. Amazon Interview Bar-raiser (120+ interviews) Head of New Channel Advertising | May 2017 - April 2019 Sr Marketing Manager | June 2016 - May 2017
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Senior Vendor Manager
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May 2014 - Jun 2016
Managed $300MM+ GMS category
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Oliver Wyman
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United States
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Business Consulting and Services
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700 & Above Employee
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Consultant
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Aug 2012 - May 2014
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Citadel
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United States
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Financial Services
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700 & Above Employee
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Investment Analyst
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Jun 2011 - Aug 2011
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Education
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Harvard University
B.A., Economics