Donghua (Michael) Shen

Senior Director, Renewals and Churn at Zapier
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Contact Information
us****@****om
(386) 825-5501
Location
Seattle, Washington, United States, US

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Bio

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Credentials

  • Passed Level I of the CFA examination in 2013
    CFA Institute
    Jul, 2013
    - Nov, 2024

Experience

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Director, Renewals and Churn
      • Jun 2023 - Present

    • Senior Director of Operations
      • Jun 2022 - Jul 2023

      I work on whatever high-impact, cross-functional project the company needs to succeed. Examples: - "Verticalization": 50+ person cross-functional initiative across Marketing, Product, Data, Support to attract and tailor the experience for new Zapier users across key roles. - "Land": Manage a cross-functional initiative across Marketing, Product, Data, RevOps to drive self-serve acquisition.

    • Senior Director of Marketing
      • Apr 2019 - Jun 2022

      I started out overseeing the Advertising team and expanded my scope to include Email, Marketing Ops, Programs, Events, and Marketing Project Management. Notable accomplishments: - 100x'd paid accounts attributed to advertising - 2x'd paid accounts attributed to email - implemented CRM - implemented marketing pod structure - oversaw Zapier's first user conference, ZapConnect - hired Zapier's first advertising, email, RevOps, events, and project management leaders

    • United States
    • Software Development
    • 700 & Above Employee
    • Head of New Channel Advertising
      • Jun 2016 - Apr 2019

      Single threaded leader responsible for leading marketing experimentation, automation, and developing new business partnerships across across 19+ new and emerging advertising channels. Grew 100MM+ GMS business. Presented to Jeff Bezos, Jeff Wilke, S-Team. Amazon Interview Bar-raiser (120+ interviews) Head of New Channel Advertising | May 2017 - April 2019 Sr Marketing Manager | June 2016 - May 2017

    • Senior Vendor Manager
      • May 2014 - Jun 2016

      Managed $300MM+ GMS category

    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Consultant
      • Aug 2012 - May 2014

    • United States
    • Financial Services
    • 700 & Above Employee
    • Investment Analyst
      • Jun 2011 - Aug 2011

Education

  • Harvard University
    B.A., Economics

Community

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