Michael Shafarenko
Chief Experience Officer (CXO) at ideastream- Claim this Profile
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Bio
Experience
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Ideastream Public Media
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United States
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Chief Experience Officer (CXO)
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Jun 2020 - Present
I work at the intersection of internal workplace policies, practices and culture (Employee Experience) and how we develop better products and services for our users (User Experience). Secured $450,000 from the Corporation for Public Broadcasting for the Public Media Workforce Collaborative (PMWC) formed to advance leadership training, staff engagement and diverse recruitment efforts at member stations Buffalo Toronto Public Media, Detroit Public Television, Ideastream Public Media and… Show more I work at the intersection of internal workplace policies, practices and culture (Employee Experience) and how we develop better products and services for our users (User Experience). Secured $450,000 from the Corporation for Public Broadcasting for the Public Media Workforce Collaborative (PMWC) formed to advance leadership training, staff engagement and diverse recruitment efforts at member stations Buffalo Toronto Public Media, Detroit Public Television, Ideastream Public Media and WQED (Pittsburgh); currently serve as the PMWC's Chair Led the development of a three-year (2023-2025) strategic plan with the Executive Team and Board of Trustees complete with a core services model, five goals, five strategic priorities and key performance indicators to measure progress Created Ideastream’s first paid internship program, with 20 interns expected in FY23 Developed a cross-departmental greenlighting process that brings together all major functional areas to the table when creating and evaluating new product ideas Conducted market study with 400 participants across Northeast Ohio to determine the public's level of trust in Ideastream's news and information service and to identify opportunities to better serve existing and emerging audiences Streamlined annual performance evaluation process Started Ideastream's first "Volunteer Day" with 40 employees sorting 20,000 lbs of food at local food-banks
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Director, Digital Experience
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Apr 2018 - Jun 2020
Created, wrote job descriptions for, recruited, facilitated cross-departmental interview processes for, on-boarded and managed (or currently manage) first-time positions at ideastream such as Manager, Digital Products and Platforms; Managing Producer, Digital Media; Audience Experience Producer; Digital Media Manager; Data Analyst; Social Media Producer Coached and mentored Digital Team through difficult legacy culture change management dynamics Facilitated cross-departmental… Show more Created, wrote job descriptions for, recruited, facilitated cross-departmental interview processes for, on-boarded and managed (or currently manage) first-time positions at ideastream such as Manager, Digital Products and Platforms; Managing Producer, Digital Media; Audience Experience Producer; Digital Media Manager; Data Analyst; Social Media Producer Coached and mentored Digital Team through difficult legacy culture change management dynamics Facilitated cross-departmental teams to develop three podcasts (e.g. Reporting, Cleveland Talks Serial, The Downtowner), a digital video series (e.g. Making It), long-form, multimedia storytelling (e.g. in-depth series), two e-newsletters (e.g. Noon-ish, Peg’s Picks), and a Facebook Live music series (e.g. Applause Performances) Developed an agile product development, decision-making and resource allocation construct Established centralized data collection, analysis and interpretation constructs to inform cross-organizational decision-making
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Senior Manager, Digital Lead (Interim)
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Oct 2017 - Apr 2018
In this interim role, I was responsible for optimizing all ideastream digital platforms to meet user needs, growing audience reach and engagement across digital platforms, building organizational capacity and capability to produce and distribute digital content and services and identifying and securing digital revenue opportunities.
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Manager, Civic Engagement, Web and Social Media
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Aug 2014 - Oct 2017
Managed all ideastream engagement, web and social media operations, with three full-time direct reports Led process, including RFP, selection and $130,000 budget development and management, to redesign ideastream.org by building internal, cross-departmental consensus on key platform objectives and user requirements – new website received regional Edward R. Murrow award in 2017 Evolved ideastream’s Listening Project, including the development of a key strategic relationship with… Show more Managed all ideastream engagement, web and social media operations, with three full-time direct reports Led process, including RFP, selection and $130,000 budget development and management, to redesign ideastream.org by building internal, cross-departmental consensus on key platform objectives and user requirements – new website received regional Edward R. Murrow award in 2017 Evolved ideastream’s Listening Project, including the development of a key strategic relationship with the Baldwin-Wallace Community Research Institute to provide geographically and demographically representative community polling Implemented a distributed Facebook posting process including best practice guidelines and training for 40 staff, which has yielded 178% increase in reach, 178% increase in impressions, 106% increase in engaged users and 75% increase in consumption from FY15 – FY16 Secured over $520,000 in grants and client contracts for community engagement services and initiatives since joining ideastream (August 2013) Co-founded SEA Change, a social enterprise accelerator and raised $200,000 over two years for program operations
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Director, Civic Commons
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Aug 2013 - Jul 2014
ideastream is a non-profit organization that applies the power of media to education, culture and citizenship. It includes WVIZ/PBS, 90.3 WCPN, WCLV 104.9, educational and public service cable channels, broadband interactive video distance learning, the Internet and other interactive media.
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Civic Commons ideastream
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Civic and Social Organizations
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President
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Feb 2011 - Jul 2013
The Civic Commons was a start-up social enterprise that offered an online platform and tools to citizens who want to learn about and get involved in key civic decisions, and services to institutional and elected leaders who sought citizen, stakeholder or partner input when shaping key initiatives or making decisions that affect their organizations and communities. I co-founded Civic Commons while still at the Fund for Our Economic Future (details below) and secured a $3 million grant… Show more The Civic Commons was a start-up social enterprise that offered an online platform and tools to citizens who want to learn about and get involved in key civic decisions, and services to institutional and elected leaders who sought citizen, stakeholder or partner input when shaping key initiatives or making decisions that affect their organizations and communities. I co-founded Civic Commons while still at the Fund for Our Economic Future (details below) and secured a $3 million grant for the start-up from the John S. and James L. Knight Foundation. Oversaw all financial and administrative operations (e.g. legal, finance, IT, operations, HR/payroll) on a $1.1 million annual budget approved by the Board of Directors; managed fiscal sponsor relationships with the Fund for Our Economic Future and Kent State University Foundation; incorporated private corporation to handle business contracts Recruited and managed a Board of Directors that included successful serial entrepreneurs, non-profit/philanthropic executives, academic and community leaders and attorneys Negotiated contracts with and managed over 100 independent contractors and vendors throughout the U.S., Canada and Turkey for the development of the online platform and other organizational operations Led development of funder and client development strategy, oversaw implementation and administration of client projects and managed funder and client relations; garnered over $250,000 in revenues from client projects Facilitated a dissolution and integration process between Civic Commons and ideastream; raised $600,000 from the John S. and James L. Knight Foundation as part of the integration Show less The Civic Commons was a start-up social enterprise that offered an online platform and tools to citizens who want to learn about and get involved in key civic decisions, and services to institutional and elected leaders who sought citizen, stakeholder or partner input when shaping key initiatives or making decisions that affect their organizations and communities. I co-founded Civic Commons while still at the Fund for Our Economic Future (details below) and secured a $3 million grant… Show more The Civic Commons was a start-up social enterprise that offered an online platform and tools to citizens who want to learn about and get involved in key civic decisions, and services to institutional and elected leaders who sought citizen, stakeholder or partner input when shaping key initiatives or making decisions that affect their organizations and communities. I co-founded Civic Commons while still at the Fund for Our Economic Future (details below) and secured a $3 million grant for the start-up from the John S. and James L. Knight Foundation. Oversaw all financial and administrative operations (e.g. legal, finance, IT, operations, HR/payroll) on a $1.1 million annual budget approved by the Board of Directors; managed fiscal sponsor relationships with the Fund for Our Economic Future and Kent State University Foundation; incorporated private corporation to handle business contracts Recruited and managed a Board of Directors that included successful serial entrepreneurs, non-profit/philanthropic executives, academic and community leaders and attorneys Negotiated contracts with and managed over 100 independent contractors and vendors throughout the U.S., Canada and Turkey for the development of the online platform and other organizational operations Led development of funder and client development strategy, oversaw implementation and administration of client projects and managed funder and client relations; garnered over $250,000 in revenues from client projects Facilitated a dissolution and integration process between Civic Commons and ideastream; raised $600,000 from the John S. and James L. Knight Foundation as part of the integration Show less
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Fund for Our Economic Future
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Manager, Finance and Operations; Secretary, Board of Directors
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Dec 2008 - Feb 2011
Managed revenue/expenditures on an $8 million annual budget, including short-term fund investments Developed and managed all HR processes and associated systems including recruitment, screening, interviewing, on-boarding, employment policies and associated handbook, payroll and benefits Facilitated all Board committees, co-chaired by major foundation executives, including agenda and docket preparation, memo writing and editing, meeting minutes preparation Implemented IT… Show more Managed revenue/expenditures on an $8 million annual budget, including short-term fund investments Developed and managed all HR processes and associated systems including recruitment, screening, interviewing, on-boarding, employment policies and associated handbook, payroll and benefits Facilitated all Board committees, co-chaired by major foundation executives, including agenda and docket preparation, memo writing and editing, meeting minutes preparation Implemented IT systems (e.g. CRM, meeting logistics, grantmaking/reporting) Developed, implemented and managed EfficientGovNow, a $1 million grant-awarding contest aimed at accelerating local government collaboration and efficiency and citizen engagement Co-founded the Civic Commons, a program/platform that utilizes new/old media, web technology and citizen engagement to drive civic dialogue into civic action. - Wrote proposal which attracted a two-year, $3 million grant from the John S. and James L. Knight Foundation. Served in an interim operations role, dealing with the financial/administration aspects of the start-up program, until being hired as its President.
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Fund Coordinator
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Oct 2007 - Dec 2008
The Fund for Our Economic Future is a nonprofit member-driven organization supported by a small, professional staff. The Fund is comprised of roughly 50 members, including foundations, corporations, education institutions, health care systems, business associations, community collaborations, and government, that pool their resources and collective know-how to strengthen and sustain the Northeast Ohio economy and increase access to opportunity for all people. Formed in 2004, the Fund has… Show more The Fund for Our Economic Future is a nonprofit member-driven organization supported by a small, professional staff. The Fund is comprised of roughly 50 members, including foundations, corporations, education institutions, health care systems, business associations, community collaborations, and government, that pool their resources and collective know-how to strengthen and sustain the Northeast Ohio economy and increase access to opportunity for all people. Formed in 2004, the Fund has raised more than $100 million to improve regional economic competitiveness through pooled grantmaking, research and convening. The Fund works in partnership with private and public sector leaders to align our activities in order to increase economic growth and opportunity within Northeast Ohio, a region responsible for nearly $200 billion per year in gross regional product (GRP) and encompassing more than 4 million people in and around the metropolitan areas of Akron, Canton, Cleveland, and Youngstown.
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The Entrepreneurs EDGE
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Program Manager
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Feb 2006 - Oct 2007
Developed and implemented CEOs for NEO (now The EDGE Fellows Program in its 13th year), a program for graduate business students to develop new business ventures for existing middle-market companies - Created internship job descriptions, interview protocols and recruitment and on-boarding processes - Forged relationships with the regional university MBA programs (e.g. CWRU, Kent State, Cleveland State University, University of Akron) to recruit faculty advisors and students, and… Show more Developed and implemented CEOs for NEO (now The EDGE Fellows Program in its 13th year), a program for graduate business students to develop new business ventures for existing middle-market companies - Created internship job descriptions, interview protocols and recruitment and on-boarding processes - Forged relationships with the regional university MBA programs (e.g. CWRU, Kent State, Cleveland State University, University of Akron) to recruit faculty advisors and students, and create feeder pools for future recruiting - Paired students and advisors with CEO-generated projects Planned, coordinated and executed annual golf outing of 100+ C-level executives from throughout Northeast Ohio, generating $70,000 in annual revenue Show less Developed and implemented CEOs for NEO (now The EDGE Fellows Program in its 13th year), a program for graduate business students to develop new business ventures for existing middle-market companies - Created internship job descriptions, interview protocols and recruitment and on-boarding processes - Forged relationships with the regional university MBA programs (e.g. CWRU, Kent State, Cleveland State University, University of Akron) to recruit faculty advisors and students, and… Show more Developed and implemented CEOs for NEO (now The EDGE Fellows Program in its 13th year), a program for graduate business students to develop new business ventures for existing middle-market companies - Created internship job descriptions, interview protocols and recruitment and on-boarding processes - Forged relationships with the regional university MBA programs (e.g. CWRU, Kent State, Cleveland State University, University of Akron) to recruit faculty advisors and students, and create feeder pools for future recruiting - Paired students and advisors with CEO-generated projects Planned, coordinated and executed annual golf outing of 100+ C-level executives from throughout Northeast Ohio, generating $70,000 in annual revenue Show less
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Case Western Reserve University
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United States
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Higher Education
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700 & Above Employee
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HR Coordinator
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2005 - 2006
Developed and implemented Leadership Internship Program (description below) - Created job descriptions with department supervisors, recruited diverse set of students, mentored students during their internships and administered performance evaluations Supported Director of Employment with various phases of recruitment and employment process - Conducted initial resume screenings for minimum qualifications and background and reference checks on final candidates - Developed… Show more Developed and implemented Leadership Internship Program (description below) - Created job descriptions with department supervisors, recruited diverse set of students, mentored students during their internships and administered performance evaluations Supported Director of Employment with various phases of recruitment and employment process - Conducted initial resume screenings for minimum qualifications and background and reference checks on final candidates - Developed materials and processes for on-boarding new hires Managed Employer Assisted-Housing Program - Allocated $700,000 in housing assistance to 50 employees - Investigated the employees’ financial arrangements with local title, real estate and development companies - Organized one-year anniversary celebration: Fifth-Third Homeownership Mobile, Cleveland Housing Network Seminar, and KeyBank Financial Seminar Coordinated Employee Charity Choice Campaign - Developed University's first online pledge form with the PeopleSoft IT team - Raised $175k in donations for United Way, Community Shares, and Earth Shares - Collaborated with the Marketing department to create campaign identity – logo, slogan and website design - Produced and distributed weekly statistical reports to University Deans and Vice Presidents Show less Developed and implemented Leadership Internship Program (description below) - Created job descriptions with department supervisors, recruited diverse set of students, mentored students during their internships and administered performance evaluations Supported Director of Employment with various phases of recruitment and employment process - Conducted initial resume screenings for minimum qualifications and background and reference checks on final candidates - Developed… Show more Developed and implemented Leadership Internship Program (description below) - Created job descriptions with department supervisors, recruited diverse set of students, mentored students during their internships and administered performance evaluations Supported Director of Employment with various phases of recruitment and employment process - Conducted initial resume screenings for minimum qualifications and background and reference checks on final candidates - Developed materials and processes for on-boarding new hires Managed Employer Assisted-Housing Program - Allocated $700,000 in housing assistance to 50 employees - Investigated the employees’ financial arrangements with local title, real estate and development companies - Organized one-year anniversary celebration: Fifth-Third Homeownership Mobile, Cleveland Housing Network Seminar, and KeyBank Financial Seminar Coordinated Employee Charity Choice Campaign - Developed University's first online pledge form with the PeopleSoft IT team - Raised $175k in donations for United Way, Community Shares, and Earth Shares - Collaborated with the Marketing department to create campaign identity – logo, slogan and website design - Produced and distributed weekly statistical reports to University Deans and Vice Presidents Show less
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Education
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Case Western Reserve University
BA, Psychology, Entrepreneurial Studies -
Parkway North