Michael Seeley
Founder at Seeley Designworks- Claim this Profile
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Bio
Jack Simms
Michael is a true champion of the brand that he represents and a storyteller in his work. Understanding a business’s core objective - the
Janice Ryder
Michael and I both worked on the JennAir brand during his time at Whirlpool. The brand was in the midst of a major strategic overhaul and Michael and his design team played an integral role in this work. His passion for the new direction was infectious and he was a real brand steward; he had a strong ability to tell the brand and product story and influence stakeholders. I’ll never forget his support of the brand launch in Canada. He made the trip to Toronto to be the keynote speaker at our media and designer launch event and his presentation was instrumental in gaining traction for the launch.
Atit Shah
Mike and I partnered with an extended Whirlpool and agency team on the relaunch of JennAir, one that earned a Gold Effie and numerous design accolades. There was no stone left unturned in this relaunch, from experiential, to digital platforms, to disruptive storytelling, to an all-new visual identity for the brand... down to the JennAir mark on the appliances. Without the fleet of stunning products and physical experiences Mike and his team envisioned, all would have been in vain. The level of artistry, the scholarly exploration of design reference, the clarity of vision was pronounced at every stage of the process. So grateful for my time with Mike on this Everest of a mission.
Jack Simms
Michael is a true champion of the brand that he represents and a storyteller in his work. Understanding a business’s core objective - the
Janice Ryder
Michael and I both worked on the JennAir brand during his time at Whirlpool. The brand was in the midst of a major strategic overhaul and Michael and his design team played an integral role in this work. His passion for the new direction was infectious and he was a real brand steward; he had a strong ability to tell the brand and product story and influence stakeholders. I’ll never forget his support of the brand launch in Canada. He made the trip to Toronto to be the keynote speaker at our media and designer launch event and his presentation was instrumental in gaining traction for the launch.
Atit Shah
Mike and I partnered with an extended Whirlpool and agency team on the relaunch of JennAir, one that earned a Gold Effie and numerous design accolades. There was no stone left unturned in this relaunch, from experiential, to digital platforms, to disruptive storytelling, to an all-new visual identity for the brand... down to the JennAir mark on the appliances. Without the fleet of stunning products and physical experiences Mike and his team envisioned, all would have been in vain. The level of artistry, the scholarly exploration of design reference, the clarity of vision was pronounced at every stage of the process. So grateful for my time with Mike on this Everest of a mission.
Jack Simms
Michael is a true champion of the brand that he represents and a storyteller in his work. Understanding a business’s core objective - the
Janice Ryder
Michael and I both worked on the JennAir brand during his time at Whirlpool. The brand was in the midst of a major strategic overhaul and Michael and his design team played an integral role in this work. His passion for the new direction was infectious and he was a real brand steward; he had a strong ability to tell the brand and product story and influence stakeholders. I’ll never forget his support of the brand launch in Canada. He made the trip to Toronto to be the keynote speaker at our media and designer launch event and his presentation was instrumental in gaining traction for the launch.
Atit Shah
Mike and I partnered with an extended Whirlpool and agency team on the relaunch of JennAir, one that earned a Gold Effie and numerous design accolades. There was no stone left unturned in this relaunch, from experiential, to digital platforms, to disruptive storytelling, to an all-new visual identity for the brand... down to the JennAir mark on the appliances. Without the fleet of stunning products and physical experiences Mike and his team envisioned, all would have been in vain. The level of artistry, the scholarly exploration of design reference, the clarity of vision was pronounced at every stage of the process. So grateful for my time with Mike on this Everest of a mission.
Jack Simms
Michael is a true champion of the brand that he represents and a storyteller in his work. Understanding a business’s core objective - the
Janice Ryder
Michael and I both worked on the JennAir brand during his time at Whirlpool. The brand was in the midst of a major strategic overhaul and Michael and his design team played an integral role in this work. His passion for the new direction was infectious and he was a real brand steward; he had a strong ability to tell the brand and product story and influence stakeholders. I’ll never forget his support of the brand launch in Canada. He made the trip to Toronto to be the keynote speaker at our media and designer launch event and his presentation was instrumental in gaining traction for the launch.
Atit Shah
Mike and I partnered with an extended Whirlpool and agency team on the relaunch of JennAir, one that earned a Gold Effie and numerous design accolades. There was no stone left unturned in this relaunch, from experiential, to digital platforms, to disruptive storytelling, to an all-new visual identity for the brand... down to the JennAir mark on the appliances. Without the fleet of stunning products and physical experiences Mike and his team envisioned, all would have been in vain. The level of artistry, the scholarly exploration of design reference, the clarity of vision was pronounced at every stage of the process. So grateful for my time with Mike on this Everest of a mission.
Experience
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Seeley Designworks
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United States
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Business Consulting and Services
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1 - 100 Employee
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Founder
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Jun 2020 - Present
We help consumer product companies Clarify, Navigate and Deliver on their most ambitious innovation and growth initiatives. Specializing in solving the most complex product or brand portfolio challenges. We have helped some of the most recognizable brands including Whirlpool, Ikea, Panasonic, Walmart, P&G, KitchenAid and many more. Our proven methods significantly increase market share, have achieved nearly 100 patents and can grow revenue by over 200% or more. Public Case Study Example: “Meaningful Modularity” In just two years, we grew overall sales in a particular product category within an industry leader's portfolio by 104.301% generating $97 Million, leveraging just one product category & heavily exploiting one massively venerable part across multiple products. We improved the product aesthetics, delivered higher quality materials, raised consumer satisfaction, elevated brand perception, increased overall part and product quality. The company also saved $4.5M in upfront capital tooling costs and reduced part and product complexity by over 33% a result from 15 unique plastic (injection mold) tools being use on 15 different products being reduced to only 5 uniquely scalable (higher quality) parts shared across 20 different products and still in circulation due to high demand. Summary: - We made the brand millions in sales by elevating product & brand by design, increasing consumer satisfaction & product quality. - We saved the company millions of dollars through smart modular construction and execution. Our Systemic Human Centric Design practices, Design Thinking Methodologies, & Disruptive Innovation Processes have helped grow many start-ups from inception and have developed many new product inventions for commercialization. We also help start-ups and entrepreneurs captivate & compel end users, potential clients, and investors through uniquely tailored service packages. We work with you and your team to create the perfect plan. Show less
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Dialectica
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United Kingdom
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Information Services
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700 & Above Employee
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Independent Consultant
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Jul 2023 - Present
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Third Bridge Group Limited
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United Kingdom
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Information Services
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700 & Above Employee
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Independent Consultant
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Aug 2022 - Present
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GLG
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United States
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Information Services
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700 & Above Employee
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Consulting Member
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Jul 2022 - Present
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anu™ (previously gropod)
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United States
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Farming
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1 - 100 Employee
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Design and Brand Advisor
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Dec 2020 - Present
Investor/ share holder
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Design Consultant
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Sep 2020 - Mar 2022
Working hand and hand with CEO, CTO, and Advisory board members to ensure a consistent consumer journey, and optimal user experience across multiple product and experience elements. Leading all Industrial design, user experience, Ux research, packaging, target segmentation, activities and also works closely with the head of marketing in new Brand creation, and brand refinement activities.
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Sustainnovation Consulting
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United States
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Co-Founder
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Jul 2021 - Present
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Shore Crü
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United States
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Co-Founder
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May 2022 - Present
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HomeValet
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Design & Innovation
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Feb 2021 - Mar 2022
Reporting directly to the Co-founder & COO, Michael and his team are responsible for all Product Design Delivery, Strategy, Advanced Development, Trends & Forecasting, Brand Development, and all IP and Licensing strategies globally.
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Design & Innovation Consultant
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Jul 2020 - Mar 2021
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Whirlpool Corporation
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United States
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Manufacturing
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700 & Above Employee
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Global Brands Design & Strategy Leader
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Jan 2018 - Jul 2020
Global Design Studio Leader (Global Brands, GCD)Global Design Studio Team Leader (JennAir)Global Design Studio Team Leader (Maytag)Michael led the design development strategies and cross discipline studio teams for multiple $6B+ consumer product categories spanning more than 15 brands across 4 continents. During that time, Michael and his teams worked hand and hand with the enterprise executive leaders and it’s outside partners, to discover, identify, and deliver on the company’s long range product and brand experience visions of the future. Show less
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Global Design Strategy Leader
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Apr 2016 - Jan 2018
Food Stream Solutions (Global Product Team, GCD)
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Global Design Lead
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Aug 2013 - Apr 2016
Advanced Cleaning (Global Product Team, GCD)
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Senior Industrial Designer
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May 2012 - Aug 2013
Cleaning (Premium Brands, NAR)
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Industrial Designer
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Jul 2011 - May 2012
Food Stream Solutions (All Brands, NAR)
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Industrial Designer
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May 2008 - Jul 2011
Food Stream Solutions (Jenn-Air Brand, NAR)
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Duncan Aviation
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United States
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Aviation and Aerospace Component Manufacturing
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700 & Above Employee
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Completions Design Asst.
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2006 - 2008
Assisted Lead designers in interior design, custom product design and development, exterior paint, materials library mgmt. Also prepared client discussion materials including mood boards, presentations, design/ concept imagery creation Assisted Lead designers in interior design, custom product design and development, exterior paint, materials library mgmt. Also prepared client discussion materials including mood boards, presentations, design/ concept imagery creation
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Education
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2002 - 2008
Western Michigan University
BS, Industrial Design -
2017 - 2018
Harvard Business School Executive Education
Certification, Organizational Leadership
Community
