Experience

Fiona Hutton & Associates

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director, Creative & Digital

  • May 2017 - Present

  Since 2001, Fiona Hutton & Associates has crafted winning solutions for businesses, non-profits and government agencies, empowering them to navigate the ever-changing landscape of strategic communications. Our firm specializes in complex crises and issues, advocacy, stakeholder mapping and engagement, corporate reputation management, media relations, creative and digital development and public affairs. With over 100 combined years of communications experience, FHA’s seasoned team brings an unmatched degree of quality and intention to achieve the results our clients need, and has gained a strong reputation for creative strategies and planning, competitive execution, relentless drive and unparalleled client service.



PIA Advertising

• Germany
• Advertising Services
• 1 - 100 Employee

• Public Relations/Communications Manager

  • Oct 2016 - Apr 2017

  • Lead the creation, design, and copywriting of the new company website• Managed all media relations and outreach, earning placement for TAB among industry publications• Managed company designers, overseeing the creation of all company visual assets• Managed TAB’s social media sites to drive awareness and increase vitality of TAB’s products and company information• Served as the media coordinator for information and interviews. Working in tandem with the Senior executives to provide counsel on messaging and interview preparation, as needed• Oversaw the creation of all TAB branded promotional items, giveaways, and corporate gifts to raise the awareness and drive brand recognition



Los Angeles Angels

• United States
• Spectator Sports
• 300 - 400 Employee

• Media Relations

  • Apr 2015 - Oct 2016

  •Assist with the research, writing and creation of 2016 Media Guide• Researched, wrote, and distributed game notes and postgame noter for various members of the local and national media.• Assisted with organization of stat packs, game notes, news clips, and press releases.• Worked on projects and obtain information from research for media members as needed •Assist with the research, writing and creation of 2016 Media Guide• Researched, wrote, and distributed game notes and postgame noter for various members of the local and national media.• Assisted with organization of stat packs, game notes, news clips, and press releases.• Worked on projects and obtain information from research for media members as needed



Fitbug

• Health, Wellness & Fitness
• 1 - 100 Employee

• PR and Community Outreach Manager

  • Jan 2015 - Jul 2016

  • Write and produce presentations, press releases and company updates for distribution across social channels and company website• Respond to inquiries from the public, the press, and related organizations, often via email and social media, in an appropriate and timely manner• Prepare detailed and comprehensive market research and analysis of competitors to assist business development team in their sales approach• Manage and update information and engage with users on social media sites, such as Twitter, Facebook, Instagram and LinkedIn, while using on-brand imagery and tone of voice• Manage community outreach initiative and article seeding to improve the Google ranking of company website• Perform keyword research through Google analytics to determine the key terms for which we would like to rank, and the anchor text we will use to do so • Use tools such as Searchmetrics to assess the strength of a website, and determine if they are a good candidate for article placement within their site• Identify opportunities for engaging and communicating with members of the health and wellness, HR, and tech communities to further grow visibility of company and its executives • Utilize appropriate analytics to monitor and maximize reach and impact of social media channels

• Social Media Manager

  • Jan 2015 - Feb 2016

  • Manage all social media platforms including Twitter, Facebook, Instagram, and Pintrest• Create social media strategies and campaigns to run across multiple platforms• Monitor and diagnose social media analytics, and implement appropriate actions • Work with additional companies to cross promote both brands• Write and distribute media pitches and press releases



Chapman University

• United States
• Higher Education
• 700 & Above Employee

• Sports Information Assistant

  • Jan 2014 - Mar 2015

  • Prepare media releases and game notes to inform the public about athletic program and teams• Coordinate and develop statistical information for sports teams• Compile and distribute stats for individuals and coaching staff• Maintain and update athletic website (rosters, schedules, statistics) • Prepare media releases and game notes to inform the public about athletic program and teams• Coordinate and develop statistical information for sports teams• Compile and distribute stats for individuals and coaching staff• Maintain and update athletic website (rosters, schedules, statistics)