Experience

MSocial, Inc.

• Philippines
• Advertising Services
• 1 - 100 Employee

• Digital Media Producer

  • Aug 2020 - Present

  Increases awareness and engagement of FMCG and lifestyle brands by developing online content to meet growth objectives across digital channels Drives consumer purchase by developing and producing strategic and creative content plans for livestream on Facebook, e-commerce platforms like Shopee and Lazada, Zoom, and YouTubeHandled an average of 10 end-to-end livestream processes a month, including conceptualization, planning, research, script writing, revisions, and audience monitoring.Coordinates with marketing functions and external partners before and during livestreamBrands worked with include Pampers, Olay, Herbal Essences, Head and Shoulders, Samsonite, Lush, Coach, Nespresso, and Ayala Malls



ABS-CBN Corporation

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Translator

  • Jun 2016 - Sep 2020

  Translates episode scripts from Filipino to English for their airing on ANCPrograms include business magazine show My Puhunan and investigative news program Failon Ngayon

• Segment Producer

  • Jul 2013 - Sep 2020

  Leads a production team to produce news and current affairs content for television and digital platforms of the ABS-CBN Corporation, the biggest media conglomerate in the PhilippinesWrites well-researched scripts for various television programsDevelops related content for multiple platforms including social media pages and digital videosConceptualizes content and creative execution for episodes Coordinates with ABS-CBN regional networks and public and private offices for data gathering and other production requirements such as permits, sponsorships, and contact referralsGuides researchers by assessing possible stories for approval of the executive producer Works with businesses, brands and agencies to produce sponsored content and marketing materialsSpearheads on-location video shoots and works alongside program host and directorConducts interviews with case studies and resource persons for the production of episodesPlans and supervises on-ground events and promotions such as seminars, trainings, and talks in communities and schoolsSupervises non-linear and master video editing

• Researcher

  • Jun 2011 - Jul 2013

  Works with the ABS-CBN Foundation and Galing Pook Foundation in data gathering and fieldworkInterviews case studies and presents gathered information to segment and executive producersCoordinates with ABS-CBN regional networks and different public and private offices for data gathering and other production requirements such as permits, sponsorships, and contact referralsAssists segment producer during on-location shootsDoes video and archival researchPlans and supervises on-ground events and promotions such as medical missions, seminars, trainings, and talks in communities and schools