Michael Roden

Digital Marketing Manager at Center Island Contracting Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Oakdale, New York, United States, US

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Experience

    • United States
    • Construction
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Mar 2018 - Present

      - Increased annual gross revenue an average of 126% over 5 years. - Developed digital marketing programs on Meta, Google Ads, Pinterest Promoted, Zillow Advertising, Bing & more for premier renovation, remodeling & new construction firm. - Introduced Geo-Fencing via GroundTruth around job sites - Provided analytics reporting & budgetary recommendations- - Increased annual gross revenue an average of 126% over 5 years. - Developed digital marketing programs on Meta, Google Ads, Pinterest Promoted, Zillow Advertising, Bing & more for premier renovation, remodeling & new construction firm. - Introduced Geo-Fencing via GroundTruth around job sites - Provided analytics reporting & budgetary recommendations-

    • United States
    • Banking
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2021 - Sep 2023

      - Project Manager for new website launch in parallel with rebranding efforts - Increased year over year digital conversions (loans & account opens) by as much as 344%, managing a $1M annual marketing budget - Launched CTV/OTT campaigns, email automations, in addition to personalized marketing based on segmentation & web activity - Hubspot Implementation & Launch - Project Manager for new website launch in parallel with rebranding efforts - Increased year over year digital conversions (loans & account opens) by as much as 344%, managing a $1M annual marketing budget - Launched CTV/OTT campaigns, email automations, in addition to personalized marketing based on segmentation & web activity - Hubspot Implementation & Launch

    • United States
    • Building Construction
    • 1 - 100 Employee
    • Digital Marketing Manager
      • 2013 - Dec 2020

      - Sold out 11 communities in a 7 year-span, implemented 360 Virtual Tours - Conceptualized, produced & delivered digital marketing campaigns across Meta Advertising channels, Google Ads, Bing & more - Zillow/Trulia, BDX listing & promoted advertising - SEM/SEO, keyword research, budgeting, online brand management and content development - Sold out 11 communities in a 7 year-span, implemented 360 Virtual Tours - Conceptualized, produced & delivered digital marketing campaigns across Meta Advertising channels, Google Ads, Bing & more - Zillow/Trulia, BDX listing & promoted advertising - SEM/SEO, keyword research, budgeting, online brand management and content development

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Online Content Manager
      • 2011 - 2013

      - Received editorial recognition from Microsoft & Cisco - Q&A interviews with CEOs and high-ranking executives at 8x8, Inc., Digium, Inc. & RingCentral - Developed news, market studies, and infographics following thorough research processes - Finalized press releases & produced keyword-oriented, SEO rich copy for landing pages/blog - Video production & editing for YouTube channel; guest postings in SMB Nation, VoIP-News, TMCNet - Received editorial recognition from Microsoft & Cisco - Q&A interviews with CEOs and high-ranking executives at 8x8, Inc., Digium, Inc. & RingCentral - Developed news, market studies, and infographics following thorough research processes - Finalized press releases & produced keyword-oriented, SEO rich copy for landing pages/blog - Video production & editing for YouTube channel; guest postings in SMB Nation, VoIP-News, TMCNet

Education

  • University at Albany, SUNY

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