Michael Roden
Digital Marketing Manager at Center Island Contracting Inc- Claim this Profile
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Bio
Experience
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Center Island Contracting Inc
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United States
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Construction
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1 - 100 Employee
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Digital Marketing Manager
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Mar 2018 - Present
- Increased annual gross revenue an average of 126% over 5 years. - Developed digital marketing programs on Meta, Google Ads, Pinterest Promoted, Zillow Advertising, Bing & more for premier renovation, remodeling & new construction firm. - Introduced Geo-Fencing via GroundTruth around job sites - Provided analytics reporting & budgetary recommendations- - Increased annual gross revenue an average of 126% over 5 years. - Developed digital marketing programs on Meta, Google Ads, Pinterest Promoted, Zillow Advertising, Bing & more for premier renovation, remodeling & new construction firm. - Introduced Geo-Fencing via GroundTruth around job sites - Provided analytics reporting & budgetary recommendations-
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Suffolk Credit Union
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United States
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Banking
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2021 - Sep 2023
- Project Manager for new website launch in parallel with rebranding efforts - Increased year over year digital conversions (loans & account opens) by as much as 344%, managing a $1M annual marketing budget - Launched CTV/OTT campaigns, email automations, in addition to personalized marketing based on segmentation & web activity - Hubspot Implementation & Launch - Project Manager for new website launch in parallel with rebranding efforts - Increased year over year digital conversions (loans & account opens) by as much as 344%, managing a $1M annual marketing budget - Launched CTV/OTT campaigns, email automations, in addition to personalized marketing based on segmentation & web activity - Hubspot Implementation & Launch
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The Beechwood Organization|Beechwood Homes NY & Carolinas
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United States
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Building Construction
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1 - 100 Employee
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Digital Marketing Manager
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2013 - Dec 2020
- Sold out 11 communities in a 7 year-span, implemented 360 Virtual Tours - Conceptualized, produced & delivered digital marketing campaigns across Meta Advertising channels, Google Ads, Bing & more - Zillow/Trulia, BDX listing & promoted advertising - SEM/SEO, keyword research, budgeting, online brand management and content development - Sold out 11 communities in a 7 year-span, implemented 360 Virtual Tours - Conceptualized, produced & delivered digital marketing campaigns across Meta Advertising channels, Google Ads, Bing & more - Zillow/Trulia, BDX listing & promoted advertising - SEM/SEO, keyword research, budgeting, online brand management and content development
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GetVoIP
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United States
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Information Technology & Services
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1 - 100 Employee
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Online Content Manager
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2011 - 2013
- Received editorial recognition from Microsoft & Cisco - Q&A interviews with CEOs and high-ranking executives at 8x8, Inc., Digium, Inc. & RingCentral - Developed news, market studies, and infographics following thorough research processes - Finalized press releases & produced keyword-oriented, SEO rich copy for landing pages/blog - Video production & editing for YouTube channel; guest postings in SMB Nation, VoIP-News, TMCNet - Received editorial recognition from Microsoft & Cisco - Q&A interviews with CEOs and high-ranking executives at 8x8, Inc., Digium, Inc. & RingCentral - Developed news, market studies, and infographics following thorough research processes - Finalized press releases & produced keyword-oriented, SEO rich copy for landing pages/blog - Video production & editing for YouTube channel; guest postings in SMB Nation, VoIP-News, TMCNet
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Education
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University at Albany, SUNY