Experience

SearchLight

• United States
• Data Infrastructure and Analytics
• 1 - 100 Employee

• Advertising Performance Director

  • Jan 2022 - Present



Dealer.com

• United States
• Software Development
• 700 & Above Employee

• Sr. OEM Advertising Performance Consultant

  • Mar 2014 - Jan 2022

  Complex, multifaceted role encompassing strategic, analytical and consultative functions, while driving class-leading advertising performance within a dynamic growth environment • Spearhead day-to-day digital advertising operations, promoting a culture of innovation, quality and continuous improvement • Record of success in defining and delivering high-impact advertising campaigns and strategies for a diverse portfolio of car retailers:• Consult directly with clients (T2 and T3 level) to understand their specific goals and translate them into digital advertising space that aligns with their needs• Strategize channel and budget recommendations to optimize the efficiency and impact of campaigns • Provide ongoing support by assessing previous months’ performance, identifying evolving requirements and implementing strategic adjustments as necessary • Serve as subject matter expert on all aspects of digital advertising; consulting and advising colleagues to ensure the application of best practice • Create unique, custom reports to inform targeted performance analyses • Proactively manage and make budget recommendations to maximize ROI, and consult across multiple internal teams to drive product improvements • Blend creative vision with analytical acumen to assess existing processes, identify areas of weakness/inefficiency and roll out high-performance improvements • Develop engaging copy for both Facebook and paid search• Record of success in translating complex data into meaningful intelligence/insights that support quality decision making at senior level and consistently facilitate performance optimization• Maintain currency of knowledge regarding trends and developments to remain at the cutting-edge of the industry • Work at senior level to trial new products/channels and report on outcomes; steering/shaping company offerings Key Projects/Campaigns Show less

• Enterprise Solutions

  • Aug 2013 - Mar 2014

  • Leveraged Google Ads and Microsoft Advertising to develop in-depth BMW Co-op reports • Fostered strong consultative relationships while achieving dealer compliance during a major migration to new platforms • Liaised with other departments on an ongoing basis