Experience

Harmelin Media

• United States
• Advertising Services
• 200 - 300 Employee

• Director, SEO

  • Apr 2022 - Present

• Associate Director, SEO

  • Jul 2019 - Apr 2022

• SEO Manager

  • Aug 2017 - Jul 2019

  Hired to build and grow the new Search Engine Optimization practice within the agency to provide guidance, consultation and implementation of SEO strategies and tactics for the agency’s clients. Duties Include: Service Development: Develop and define the agency’s SEO service offering including SEO strategy development, on-site SEO, off-site SEO, competitive monitoring and performance benchmarking. Service Collaboration: Work with other teams including the SEM and social… Show more Hired to build and grow the new Search Engine Optimization practice within the agency to provide guidance, consultation and implementation of SEO strategies and tactics for the agency’s clients. Duties Include: Service Development: Develop and define the agency’s SEO service offering including SEO strategy development, on-site SEO, off-site SEO, competitive monitoring and performance benchmarking. Service Collaboration: Work with other teams including the SEM and social media team to develop an integrated solution to deliver superior client results. Service Delivery: Work with Account Teams and clients to properly scope out projects based on client needs and business opportunities. Execute those plans and ensure that those projects are delivered on time, on budget and within scope. Manage any external resources required in the implementation of SEO services. Financial: Work with accounting team to issue invoices, ensure timely payment to Harmelin and SEO partners. Forecasting income and managing client budgets, and assist in providing financial compliance and stewardship.



Mercury Media

• United States
• Advertising Services
• 1 - 100 Employee

• Director Of SEO

  • Dec 2014 - Mar 2017

  -Built a profitable, successful SEO program out of an almost non-existent department. This included outlining methodology, service offerings, pricing, operational processes and vendor negotiations. -Expanded SEO revenue by over 200% in the 1st year. -Directed all business development efforts for organic search including cursory analysis, campaign creation, lead calls and meetings. -Built a profitable, successful SEO program out of an almost non-existent department. This included outlining methodology, service offerings, pricing, operational processes and vendor negotiations. -Expanded SEO revenue by over 200% in the 1st year. -Directed all business development efforts for organic search including cursory analysis, campaign creation, lead calls and meetings.



WebiMax

• Advertising Services
• 1 - 100 Employee

• Vice President of SEO Strategy & Consulting

  • Mar 2013 - Aug 2014

  - Promoted to turn around the underperforming/costly consulting department; developed and implemented processes to improve production, cut costs and help directly drive revenue to the company by retraining underperforming employees, taking on all proposal creation and assisting sales with closing as well as the creation of several revenue driving services. - Instrumental in the creation of a systematic, effective link reclamation process that drives revenue for the company resulting in a 90%… Show more - Promoted to turn around the underperforming/costly consulting department; developed and implemented processes to improve production, cut costs and help directly drive revenue to the company by retraining underperforming employees, taking on all proposal creation and assisting sales with closing as well as the creation of several revenue driving services. - Instrumental in the creation of a systematic, effective link reclamation process that drives revenue for the company resulting in a 90% penalty removal rate for sites penalized by Google for unnatural link profiles. - Process creation for company’s conversion optimization services including conversion analysis, heat-mapping and AB testing. - In charge of WebiMax’s internal internet marketing efforts and organic SEO strategy. - Outlining and updating WebiMax’s SEO and reputation management methodology. - Creation of website audits and outlining practical implementation steps for clients. - Training and presenting to in-house marketing teams.

• Director of Project Management

  • Jun 2011 - Mar 2013

  - Managed entire project management department (12 Project Managers and 12 Assistant Project managers) including training, assistance with campaigns, client issue resolution and strategy development. - Interviewing/hiring of new employees - Training new hires on internal process and internet marketing strategy - Creation of monthly reporting processes that cut reporting time in half while providing more detail.

• Project Manager

  • Mar 2010 - Jun 2011

  - Consistent results and effective management of over 30 clients. - Project manager for several high profile clients including BET, Aeropostale, JG Wentworth, EP Henry and Great Wolf Lodge Resorts. - Consecutive quarterly increases to organic leads for over 2 years for one high profile client. - Increased year after year organic traffic by over 40% and revenue by over 20% for a popular family resort. - Increased number of ranking terms in top 20 of Google from 3,000 to over 12,000… Show more - Consistent results and effective management of over 30 clients. - Project manager for several high profile clients including BET, Aeropostale, JG Wentworth, EP Henry and Great Wolf Lodge Resorts. - Consecutive quarterly increases to organic leads for over 2 years for one high profile client. - Increased year after year organic traffic by over 40% and revenue by over 20% for a popular family resort. - Increased number of ranking terms in top 20 of Google from 3,000 to over 12,000 in 2 years of managing client online marketing.



Puzo Marketing Consulting

• Owner / Consultant / Account Manager

  • Aug 2009 - Mar 2010

  - Creation and management of several internet marketing campaigns. - Implemented numerous tactics to dramatically increase rankings, visitation and revenue for clients, examples include: *Increased clients monthly organic visitation by over 85% with increases to Time on Site to over 90% *Increased number of page 1 Google Rankings for client from 2 terms to over 25 terms *Increased number of page 1 Google Rankings for client from 0 terms to over 40 terms - Managed all… Show more - Creation and management of several internet marketing campaigns. - Implemented numerous tactics to dramatically increase rankings, visitation and revenue for clients, examples include: *Increased clients monthly organic visitation by over 85% with increases to Time on Site to over 90% *Increased number of page 1 Google Rankings for client from 2 terms to over 25 terms *Increased number of page 1 Google Rankings for client from 0 terms to over 40 terms - Managed all aspects of campaigns for clients including keyword research, competitive analysis, updating of all important tags, page titles, content writing, xml sitemap & robots.txt creation and editing, social media management, webmaster tool & analytics analysis and monthly reporting. - Contract Work for other SEO companies including Epic Search Partners. Show less - Creation and management of several internet marketing campaigns. - Implemented numerous tactics to dramatically increase rankings, visitation and revenue for clients, examples include: *Increased clients monthly organic visitation by over 85% with increases to Time on Site to over 90% *Increased number of page 1 Google Rankings for client from 2 terms to over 25 terms *Increased number of page 1 Google Rankings for client from 0 terms to over 40 terms - Managed all… Show more - Creation and management of several internet marketing campaigns. - Implemented numerous tactics to dramatically increase rankings, visitation and revenue for clients, examples include: *Increased clients monthly organic visitation by over 85% with increases to Time on Site to over 90% *Increased number of page 1 Google Rankings for client from 2 terms to over 25 terms *Increased number of page 1 Google Rankings for client from 0 terms to over 40 terms - Managed all aspects of campaigns for clients including keyword research, competitive analysis, updating of all important tags, page titles, content writing, xml sitemap & robots.txt creation and editing, social media management, webmaster tool & analytics analysis and monthly reporting. - Contract Work for other SEO companies including Epic Search Partners. Show less



Crystal View Marketing

• SEO Specialist / Account Manager

  • Jul 2008 - Aug 2009

  - Built and managed SEO, PPC and Social Media campaigns for multiple clients - Increasing average monthly organic visitors for a local banquet hall client by over 300% going from just over 300 to over 1200 in 3 months of campaign implementation. - Increased conversion rate and decreased cost per acquisition on several PPC campaigns. - Graphical creation of e-mail campaigns, banner ads and webpages with Photoshop and Dreamweaver. - Built and managed SEO, PPC and Social Media campaigns for multiple clients - Increasing average monthly organic visitors for a local banquet hall client by over 300% going from just over 300 to over 1200 in 3 months of campaign implementation. - Increased conversion rate and decreased cost per acquisition on several PPC campaigns. - Graphical creation of e-mail campaigns, banner ads and webpages with Photoshop and Dreamweaver.