Michael Potter
Managing Editor at Philadelphia Business Journal- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Kevin Wendt
Mike is a terrific colleague who is as comfortable working through the tactics of day-to-day coverage as he is thinking through longer-term strategic goals and product initiatives. While at Advance Local, Mike built relationships across our newsrooms that led to deeper collaboration and smooth product rollouts. His background as a journalist, manager and producer give him a well-rounded perspective that allows him to push new ways of serving audience while respecting the numerous demands on reporters. He is smart, always makes deadline and commits to the task in front of him. I can’t say enough good things about Mike.
John Hassell
Michael is a smart, passionate and digitally savvy sports journalist with strong management skills and deep experience in content strategy and product development. He's a thoughtful colleague, a talented wordsmith and a proven leader in a rapidly changing media industry. During his time at Advance Local, he has been instrumental in helping us to evolve our journalistic craft, to engage ever-growing audiences in innovative new ways and to improve our product offerings to meet the modern demands of sports fans. I'm proud to work with him.
Kevin Wendt
Mike is a terrific colleague who is as comfortable working through the tactics of day-to-day coverage as he is thinking through longer-term strategic goals and product initiatives. While at Advance Local, Mike built relationships across our newsrooms that led to deeper collaboration and smooth product rollouts. His background as a journalist, manager and producer give him a well-rounded perspective that allows him to push new ways of serving audience while respecting the numerous demands on reporters. He is smart, always makes deadline and commits to the task in front of him. I can’t say enough good things about Mike.
John Hassell
Michael is a smart, passionate and digitally savvy sports journalist with strong management skills and deep experience in content strategy and product development. He's a thoughtful colleague, a talented wordsmith and a proven leader in a rapidly changing media industry. During his time at Advance Local, he has been instrumental in helping us to evolve our journalistic craft, to engage ever-growing audiences in innovative new ways and to improve our product offerings to meet the modern demands of sports fans. I'm proud to work with him.
Kevin Wendt
Mike is a terrific colleague who is as comfortable working through the tactics of day-to-day coverage as he is thinking through longer-term strategic goals and product initiatives. While at Advance Local, Mike built relationships across our newsrooms that led to deeper collaboration and smooth product rollouts. His background as a journalist, manager and producer give him a well-rounded perspective that allows him to push new ways of serving audience while respecting the numerous demands on reporters. He is smart, always makes deadline and commits to the task in front of him. I can’t say enough good things about Mike.
John Hassell
Michael is a smart, passionate and digitally savvy sports journalist with strong management skills and deep experience in content strategy and product development. He's a thoughtful colleague, a talented wordsmith and a proven leader in a rapidly changing media industry. During his time at Advance Local, he has been instrumental in helping us to evolve our journalistic craft, to engage ever-growing audiences in innovative new ways and to improve our product offerings to meet the modern demands of sports fans. I'm proud to work with him.
Kevin Wendt
Mike is a terrific colleague who is as comfortable working through the tactics of day-to-day coverage as he is thinking through longer-term strategic goals and product initiatives. While at Advance Local, Mike built relationships across our newsrooms that led to deeper collaboration and smooth product rollouts. His background as a journalist, manager and producer give him a well-rounded perspective that allows him to push new ways of serving audience while respecting the numerous demands on reporters. He is smart, always makes deadline and commits to the task in front of him. I can’t say enough good things about Mike.
John Hassell
Michael is a smart, passionate and digitally savvy sports journalist with strong management skills and deep experience in content strategy and product development. He's a thoughtful colleague, a talented wordsmith and a proven leader in a rapidly changing media industry. During his time at Advance Local, he has been instrumental in helping us to evolve our journalistic craft, to engage ever-growing audiences in innovative new ways and to improve our product offerings to meet the modern demands of sports fans. I'm proud to work with him.
Experience
-
Philadelphia Business Journal
-
United States
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Managing Editor
-
Jan 2020 - Present
-
-
-
PRSA Philly
-
United States
-
Public Relations and Communications Services
-
Manager, PR Institute
-
2019 - 2019
Led a team of communications professionals in developing a comprehensive PR and marketing plan for nonprofit client as part of a pro bono program sponsored by the Philadelphia Chapter of the Public Relations Society of America. • Guided team of five young professionals through severe budget constraints and significant deficiencies in client’s digital assets to develop impactful and affordable tactics for increasing revenue, establishing partnerships and expanding audience. • Provided client with clear and measurable objectives leveraging content creation, organic and paid social media campaigns, aggressive media relations efforts, targeted newsletters, and strategic partnerships. Show less
-
-
-
Advance Local
-
United States
-
Advertising Services
-
300 - 400 Employee
-
Digital Content Director
-
Jan 2015 - Dec 2018
Developed and implemented content strategies to grow multi-platform digital sports coverage at the nation’s 9th-largest news organization. Collaborated with product, technology and marketing teams to spark innovation and drive audience growth, engagement and revenue across 10 local media groups. • Achieved YoY sports audience growth of 21% in 2016 and 9% in 2017 by expanding coverage of high-impact events such as the NFL Draft and emphasizing growth areas including recruiting, fan experience and nostalgia. • Conceptualized and delivered an engaging, mobile-first live coverage product for real-time sports updates that doubled ad impressions per page view from previous format while earning 80% approval from users. • Established first recurring group AMA for sports reporters by partnering with Reddit, creating a weekly Q&A called “The Press Box” that exposed NFL writers to more than 500,000 highly engaged readers. • Spurred growth of high school sports audience by shifting focus to covering top players and elite prospects, highlighting human interest stories, and tapping into school pride with player superlatives and “best of” engagement projects. Show less
-
-
-
Advance Digital
-
Computer Networking Products
-
1 - 100 Employee
-
Manager, National Desk
-
Sep 2012 - Jan 2015
Assembled and managed team of staff and freelance writers responsible for producing national pro and college sports content for syndication to 10 local media groups. Co-managed team of seven web producers tasked with supporting digital operations groups in all Advance Local markets. • Built national content operation from scratch with minimal resources, generating almost 25 million page views from staff and wire coverage in 2014, including more than 10 million page views from original sports content. • Expanded reach of local college sports coverage in New Orleans and Alabama by launching new SEC sports brand on NOLA.com and AL.com combining coverage from both staffs, supplemented by original content from the national desk. Show less
-
-
-
Philly.com
-
United States
-
Retail
-
Sports Editor
-
2011 - Sep 2012
Managed team of 10 editors and producers, coordinating digital sports coverage for the Philadelphia Inquirer and Philadelphia Daily News. Oversaw all aspects of website operations, video production and social media promotion for sports channel.• Coordinated separate projects on NHL Winter Classic and high school sports that placed 2nd and 3rd, respectively, for online sports reporting in SPJ’s 2012 New Jersey Excellence in Journalism Awards.• Mentored young journalists who have gone on to success at major news organizations including the New York Times and Washington Post. Show less
-
-
Deputy Sports Editor
-
2009 - 2011
• Established new identity and voice for expanded and rebranded sports channel, including establishing social media presence and creating policies and protocols for content promotion on all platforms.• Built sports content team from scratch, including hiring producers and content creators, training all staff members and planning video programming.
-
-
-
-
Assistant Editor
-
2007 - 2008
Wrote news reports, feature stories and ship reviews for leading consumer cruise website. Edited freelance copy and contributed to homepage production and website maintenance. Wrote news reports, feature stories and ship reviews for leading consumer cruise website. Edited freelance copy and contributed to homepage production and website maintenance.
-
-
-
-
Sports writer/Staff photographer
-
Jan 2004 - Feb 2007
Covered general assignment sports beat including prep, college and Virgin Islands National Team athletics for Pulitzer Prize-winning newspaper. Provided daily sports and news photography. • Coverage earned 1st place for breaking news (under 40K circulation) in 2005 Associated Press Sports Editors Awards. • Recognized by Virgin Islands Olympic Committee for outstanding coverage of 2006 Central American and Caribbean Games and 2007 Pan American Games. Covered general assignment sports beat including prep, college and Virgin Islands National Team athletics for Pulitzer Prize-winning newspaper. Provided daily sports and news photography. • Coverage earned 1st place for breaking news (under 40K circulation) in 2005 Associated Press Sports Editors Awards. • Recognized by Virgin Islands Olympic Committee for outstanding coverage of 2006 Central American and Caribbean Games and 2007 Pan American Games.
-
-
-
-
General assignment reporter
-
Jun 2003 - Dec 2003
-
-
-
AOL
-
Broadcast Media Production and Distribution
-
Sports & Recreation Producer
-
2001 - 2002
-
-
Education
-
1996 - 2001
Temple University
Bachelor's degree, Journalism
Community
