Experience

New Vitality

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Sr. Vice President DTC Sales and Marketplaces

  • Nov 2018 - Jan 2023

  I currently develop, oversee, and execute the strategy of both the DTC and Marketplace sides of the business across all supplement brands. Additionally, my responsibilities include creating the customer journey from the point of acquisition to post-purchase and retention.

• Vice President of Marketing

  • Oct 2013 - Oct 2018

  Edgewood, NY My responsibilities have ranged from managing the P&L’s for two of the top direct response brands and leading the efforts for developing both front-end and back-end marketing strategies. Helped lead test initiatives of new products from conception through post mortem, organized offer tests to maximize profitability, and oversaw call center teams for in-bound sales, out-bound sales, and customer service.

• Vice President of Sales/Director of Sales and Customer Service

  • Jan 2009 - Sep 2013

  Farmingdale, NY Led team of over 150 employees overseeing sales, retention, and quality assurance efforts.

• Senior Sales Manager

  • Jun 2006 - Dec 2008

  Farmingdale, NY I was responsible for both in-bound and out-bound sales strategy, production, training, and recruiting

• Sales Supervisor

  • Jun 2005 - May 2006

  Farmingdale, NY Accountable for training, development, and performance of group of sales representatives



NIC Components Corp.

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Global Account Manager

  • Aug 2003 - Jun 2005

  Melville, NY Reporting to Sr. Vice President of Sales, responsible for managing 5 tier one global accounts totaling over $15 million dollars in sales, including top revenue generating account in division, attributing to 40% of division’s sales revenue



NIC Components Corp.

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Account Manager

  • Jun 1999 - Apr 2003

  Melville, NY Responsible for managing three national distribution accounts, proactively selling electronic components to over 80 sales branches totaling $15 million in sales



Arrow Electronics

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Segment Coordinator

  • Sep 1997 - May 1999

  Farmingdale, NY Buyer of 8 lines of computer products and LCD displays totaling $10 million of sales. Responsibilities included purchasing, forecasting, inventory control, allocation of product, and overall maintenance of lines