Michael Lombardo
CEO at Tactician Media LLC- Claim this Profile
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Experience
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Tactician Media LLC
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United States
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Newspaper Publishing
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1 - 100 Employee
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CEO
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Aug 2001 - Present
• Led organization in the area of strategic consulting for media organizations. • Developed and managed portfolio of enterprise SAAS products including, media target marketing, territory optimization, transaction supply chain and executive business intelligence. • Developed and managed a business intelligence portfolio of over $15 billion deployed to senior executives and supporting staff throughout the US. • Provided consulting and expertise to the publishing industry for cost savings and margin performance supporting national retailers and consumer package goods companies. • Developed and implemented an array of proprietary algorithms and performance metric calculations supporting retail store performance, return on advertising ROI and media attribution and effectiveness. • Comprehensive development of Digital Media analytics deployed to hundreds of publishers.
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NDX
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United States
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Entertainment Providers
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President and CTO
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2011 - Jan 2015
• Developed and deployed technologies and the assessment of media planning for companies and agencies such as Kohls, Verizon, Kroger, Walmart, Albertsons, Zenith Optimedia, Starcom and many others. • Managed a business intelligence asset containing over 6000 media entities including business rules, targeting criteria, demographics, consumer sales and geographic attributes. • Participated in capital investment plan and acquisition of necessary funds from a variety of investment groups and entities.
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DIMAC
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Spain
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Wholesale
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1 - 100 Employee
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Chief Marketing Officer
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1999 - 2001
• Managed teams providing national distribution of direct mail for AT&T, Microsoft, Enterprise Rent A Car, Honda North America, JC Penney, Bristol-Myers Squibb, United Healthcare, Chase Bank and many others. • Deployed all credit card assets for the conversion of credit portfolio of Montgomery Wards to Walmart on behalf of GE Capital in 2000. • Managed teams providing national distribution of direct mail for AT&T, Microsoft, Enterprise Rent A Car, Honda North America, JC Penney, Bristol-Myers Squibb, United Healthcare, Chase Bank and many others. • Deployed all credit card assets for the conversion of credit portfolio of Montgomery Wards to Walmart on behalf of GE Capital in 2000.
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Vice President Marketing and Real Estate
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Aug 1990 - Jul 1999
• Manage advertising program for Chicago’s largest furniture retailer including TV, Radio, Print and Digital. • Managed the selection and construction of all store locations including lease negotiation, contractor selection and project management. • Managed the design and construction of company distribution center of over 250,000 sqft in a high-cube storage environment. • Manage advertising program for Chicago’s largest furniture retailer including TV, Radio, Print and Digital. • Managed the selection and construction of all store locations including lease negotiation, contractor selection and project management. • Managed the design and construction of company distribution center of over 250,000 sqft in a high-cube storage environment.
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Education
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University of Illinois Urbana-Champaign
LAS, Business