Consultant | Board Member | Partner

• Nov 2022 - Present

Managing Director | Partner

• Jan 2013 - Present

• Former Director of Operations and Partner responsible for defining the company's strategy and decision-making processes based on financial reports, sales, and customer needs.• Led a team of eight managers overseeing stores and factories, as well as a product development and digital structure team.• Set main guidelines and goals for upcoming months and collections to ensure assertiveness in the product mix, brand positioning, and expansion.• Prioritized project roadmap and ensured financial planning, including DR management, balance sheets, payroll, accounting, and financial issues impacting business results.• Oversaw the management of the store network, monitored performance and sales, and set financial goals and developed monthly strategies according to the retail business calendar.• Coordinated continuous construction works for opening, closing, and refurbishment of the stores, along with the architecture team and malls.• Successfully negotiated with the largest shopping mall groups in the country, other locators, and main suppliers during the pandemic crisis to ensure business continuity.• Managed up to 120 employees and hired an average of 300 professionals from diverse areas, emphasizing the importance of diversity and inclusivity in the workplace.• Oversaw the management of two factories and continuously improved processes through updates and automation.• Responsible for the management of the factory construction work and the building of the second factory unit, which measured more than 8100,00 square feet. Show less

Group Product Manager

• Oct 2022 - Jan 2023

• Managed a diverse team with various responsibilities and focused on product profit and loss. • Prioritized and defined the bank's project roadmap with a focus on improving customer experience and enhancing bank profitability. • Successfully managed new projects, including back-end, front-end, and app development, and designed a new invoice installment product with total balance functionality. • Leveraged experience to identify product failures and successes and used them as a foundation for future development goals. • Implemented new products using Elo Flag and led the migration of the entire bank system from Vision Plus to a new system called OneB2K from FIS (Fidelity). • Defined and executed the re-pricing and standardization strategy for products on the new system, resulting in significant cost reduction through process optimization across multiple areas, including operations, customer service, fraud prevention, and ombudsman. • Introduced automation using a ChatBot to reduce contact rates and implemented new tools such as Clarity and Ethoca to reduce expenses associated with chargeback transactions. • Managed relationships with flags and partners, resolved systemic problems or processes, generated and analyzed product KPI data to achieve the company's objectives, and conducted business opportunity studies. • Oversaw commercial cancellations with partners and overturned bases while maintaining positive relationships with brands such as Visa, Mastercard, and Elo. • Worked closely with the IT team to ensure the successful implementation of mandates from the flags. Show less

Product Especialist

• Apr 2011 - Jan 2013

• Developed and implemented the largest automatic prepayment of receivables product on the network, later named Flex, which became the pioneer in the market • Collaborated closely with the pricing area to re-price customers with a contribution margin lower than the average for the lines and implemented actions for base activation • Trained and implemented projects alongside telemarketing and field teams, resulting in improved customer engagement and satisfaction • Managed all credit products for the company, which represented more than 50% of the company's final results • Developed new products to meet customer needs while ensuring efficient product management • Expertise in product management, project management, and commercial relationships that has led to outstanding results in a highly competitive market Show less

Senior Product Analisty

• Aug 2008 - Apr 2011

• Managed the entire life cycle of C&A card products, including acquisition, retention, monetization, and recovery, by developing customized and innovative strategies that optimized client results at each stage of the product life cycle. • Led the successful implementation of new partnerships, including the Makro Card program, and drove the creation of new features such as bill payment, invoice installment, and installment withdrawal for C&A/Makro Cards, resulting in increased customer satisfaction and revenue growth. • Demonstrated ability to effectively interface with business partners and stakeholders, proposing and executing strategic commercial and marketing actions that maximized business results. • Proficient in conducting comprehensive financial feasibility studies for the implementation of commercial and marketing actions, monitoring portfolio KPIs (Key Performance Indicators), and leveraging business intelligence to identify growth opportunities. Show less

Segment Analisty

• May 2008 - Jul 2008

The conception of the New Branch Model Project: Successfully led the conception of a new branch model, including defining the professional profile, training the sales force, creating service standards, selecting an investment product portfolio, establishing prospecting fronts, analyzing internal opportunities, cross-selling, and managing mailing purchases. The conception of the New Branch Model Project: Successfully led the conception of a new branch model, including defining the professional profile, training the sales force, creating service standards, selecting an investment product portfolio, establishing prospecting fronts, analyzing internal opportunities, cross-selling, and managing mailing purchases.

Junior Product Analisty

• Apr 2006 - Aug 2007

• Financial Planning: Assisted business areas in developing financial feasibility studies for the implementation of commercial and marketing actions. Generated management reports, produced the key performance indicators book, and conducted studies to identify business opportunities using Business Intelligence through Data Warehouse. • Competitive Intelligence: Conducted research on the main players in the card market and measured the attractiveness and competitiveness of the product compared to other offers. Created clippings with the main events and launches in the market. • Project Management: Participated in the launch of a backed credit card ( Easy ibiCard – backed by Bank Debt Title). Trained sales force at pilot project location, monitored the pilot, and prepared an improvement proposal report. Successfully contributed to the project's success. Show less