Managing Director

• Apr 2014 - Present

LITERALLY BRILLIANT is a strategic marketing consultancy that can help your company be literally brilliant. We can help you to understand your brand story, articulate it and then align your strategy to allow you to live out you brand story with conviction. To be brilliant you must live out your brand story literally every day. This means that companies need to understand their own brand story; what it is about their offering that separates them from the competition and resonates with the customer. This is about understanding your own story, what makes you valuable and what makes you different. It’s about understanding your story and being able to articulate your story. Importantly, it’s not just about what you say, it’s about what you do. Every person in your organisation must live out the brand story; everybody participates in keeping the promise to the customer. Show less

Visiting Fellow - Adelaide Business School

• Dec 2019 - Present

Member of the Board of Trustees

• Nov 2019 - Present

Chair - Bay to Birdwood Advisory Committee

• Jul 2018 - Present

The Bay to Birdwood is one to the world's great historic motoring events. It is the largest, continually held motoring event for veteran, vintage and classic vehicles held anywhere in the world boasting a reach across a broad demographic. This is an event that truly has no age limit. It is an iconic event in the social life of the city of Adelaide and a tourist attraction for visiting car and motorcycle enthusiasts.http://baytobirdwood.com.au/

Advisory Board Chair

• Apr 2018 - Present

Acoufelt™ is all about Making Quiet™ for working, learning and living spaces. World class thought leadership drives the Acoufelt Acoustic FWC™ Philosophy of delivering acoustic materials suitable for all three surfaces; Floor, Wall and Ceiling. Our industry specific innovative solutions eliminate compromise, allowing you to design for the ears as well as the eyes. Acoufelt has handpicked a diverse range of experts to augment in-house skills to form the Acoufelt advisory board. The Acoufelt commitment to continued development of innovative solutions for the market will be the focus of the advisory board over time. Show less

Advisory Board Chair

• Jun 2017 - Present

Mosaic Space has sophisticated software tools, expertise and a specialist focus on Higher Education space management that empowers facilities decision-making that delivers great educational outcomes. This results in prudent budget management and it protects professional reputations. Mosaic Space has sophisticated software tools, expertise and a specialist focus on Higher Education space management that empowers facilities decision-making that delivers great educational outcomes. This results in prudent budget management and it protects professional reputations.

Advisory Board Chair

• Mar 2019 - Dec 2020

Responsible for the formation and chairing of the Pineapple Contracts Global Advisory Board. This will involve putting together an advisory board of hand-picked global experts that will give speciality furniture group Pineapple insight and inspiration in developing unparalleled furniture solutions. Responsible for the formation and chairing of the Pineapple Contracts Global Advisory Board. This will involve putting together an advisory board of hand-picked global experts that will give speciality furniture group Pineapple insight and inspiration in developing unparalleled furniture solutions.

Chair

• Sep 2016 - Aug 2019

The Bay to Birdwood is one to the world's great historic motoring events. It is the largest, continually held motoring event for veteran, vintage and classic vehicles held anywhere in the world boasting a reach across a broad demographic. This is an event that truly has no age limit. It is an iconic event in the social life of the city of Adelaide and a tourist attraction for visiting car and motorcycle enthusiasts. If you are a lover of historic vehicles, anywhere in the world, you should do the Bay to Birdwood at least once in your life. Come to Adelaide and do it – but be warned, once you do, you will want to do it every year! http://baytobirdwood.com.au/ Show less

Special Consultant

• Feb 2014 - Jun 2019

Special Consultant - Business Improvement, Growth & Marketing Special Consultant - Business Improvement, Growth & Marketing

Patron

• Mar 2016 - Dec 2018

http://www.stpeters-cathedral.org.au/artprize/ http://www.stpeters-cathedral.org.au/artprize/

Organising Committee (Founding Chair 2004, Chair 2005 & 2006)

• May 2003 - Oct 2015

Adelaide Cathedral Art Show is an annual art exhibition held in St Peter's Cathedral Adelaide every October. It was an exhibition founded to provide artists with an opportunity to exhibit and sell their works in the centre of the city of Adelaide, provide the residents of Adelaide with an opportunity to celebrate art in the magnificent space of the Cathedral and provide funds from sale commissions to support charity projects of the Cathedral such as food and water security projects in developing countries. Show less

Chief Marketing Officer

• Jul 2007 - Feb 2014

June 2012 - February 2014: Chief Marketing Officer August 2008 - June 2012: Head of Sales & Marketing July 2007 - August 2008: Head of Marketing San Remo is a leading and broad based Australian food company exporting to 32 countries. Responsible for top level marketing strategy and implementation of marketing campaigns. Key initiatives include the very successful collaboration with Netball Australia. This sponsorship arrangement and related advertising campaign continues to highlight National Health & Medical Research Council (NHMRC) recommendations on consumption of grain based foods like pasta as part of a healthy lifestyle through association with a sport that is highly popular, relevant and credible with the target market. This project has subsequently matured into the “Eat Pasta to Play” campaign. Also includes appointment of Adam Swanson and Michael Weldon as brand ambassadors and advocates as well as reinforcing the Italian cultural credentials of the San Remo brand with sponsorship of the Renaissance exhibition at the National Gallery of Australia in late 2011 & early 2012. Recently my focus has been more at a pan-company international level. Show less

Discipline of Media Advisory Board

• 2006 - Jun 2010

Appointed to this board (in a voluntary capacity) whilst Director of Marketing & Strategic Communications at the University of Adelaide but continued to serve on the board after leaving this role.

Director of Marketing & Strategic Communications

• May 2003 - Jun 2007

Among other achievements, Michael was architect of the highly successful and awarded “Life Impact” brand advertising campaign for the University of Adelaide (see: www.adelaide.edu.au/lifeimpact/).

University of Adelaide Alumni Association Board

• 2003 - 2006

Appointed to this board as a responsibility of the role whilst Director of Marketing & Strategic Communications at the University of Adelaide.

Commerce School Advisory Board

• 2003 - 2004

Appointed to this board (in a voluntary capacity) whilst Director of Marketing & Strategic Communications at the University of Adelaide.

Head of Sales & Marketing

• Feb 2002 - May 2003

Established and implemented “To-Market” strategies for search technology including making key reference sales in Australia and Europe. Established and implemented “To-Market” strategies for search technology including making key reference sales in Australia and Europe.

Director of Marketing

• Feb 1996 - Oct 2001

June 1998 - October 2001: Director of Marketing January 1997 - May 1998: Head of Corporate Marketing February 1996 - December 1996: Marketing Consultant Responsible for Marketing, PR, introduction of a “key accounts” programme and restructure of the sales function. Played a key role in the corporate turn-around and governance change to a “limited by shares” company. Publications: Neale, M.R.; (1999); “Customer Involvement in the Innovation Process”; Conference Proceedings: Managing and Exploiting Innovation; ERA Technology; Lord’s Conference & Banqueting Centre, London, UK; 29th September 1999; (ERA Report 99-0733). Neale, M.R. & Khan, J.; (2000); “A New Paradigm for Involving Multi-industry Technology Consulting Companies in Successful Discontinuous Innovation Programmes”; Proceedings of the R&D Management Conference 2000 (10th to 12th July 2000); Manchester, UK; pp 301-307. Neale, M.R.; (2000); “Collaboration for Creativity – Exploding the Paradigm”; Conference Proceedings: Innovation – Nurturing Creativity and Capturing Ideas; ERA Technology; CBI Conference Centre, London, UK; 11th October 2000; (ERA Report 00-0429). Neale, M.R. & Pritchard, M.M.; (2001); “Establishing the Validity of Success Measures in IT and Telecoms Innovation”; Proceedings of the R&D Management Conference 2001 (6th & 7th September 2001); Dublin, Ireland; pp 347-351. Show less

Strategist/Business Development Manager - AWA Transponder

• Sep 1991 - Jan 1996

October 1995 - January 1996: Business Development Manager September 1991 - October 1995: Strategist October 1995 - January 1996: Business Development Manager September 1991 - October 1995: Strategist

Tutor

• Mar 1987 - Nov 1991

Invited to teach part time as a marketing practitioner in Marketing in the business degree offered by the Elton Mayo School of Management at the South Australian Institute of Technology. The South Australian Institute of Technology became the University of South Australia in 1991. Invited to teach part time as a marketing practitioner in Marketing in the business degree offered by the Elton Mayo School of Management at the South Australian Institute of Technology. The South Australian Institute of Technology became the University of South Australia in 1991.

Product Manager - Appliances, Brushware & Fowlers Vacola

• Dec 1985 - Sep 1991

April 1989 – September 1991: Product Manager - Appliances, Brushware & Fowlers Vacola November 1987 – April 1989: Product Manager - Fowlers Vacola (food preserving products) December 1985 – November 1987: Assistant to National Marketing Manager (plastic housewares division) First full time position in marketing after completing university degree. Project success rewarded with career progression. Responsible for marketing of product portfolio including pricing, NPD, promotional and advertising strategy within parameters set by senior management and the board. Show less