Michael Matthews

Senior Marketing Associate at Share Local Media
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Marketing Associate
      • Jan 2021 - Present

      -Develop and execute direct mail marketing strategies to efficiently drive new customer acquisition for our partners-Track program performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing campaigns-Provide regular performance updates to business owners and serve as the channel owner in making recommendations, and sharing best practices-Oversee day to day communications for brand partners & internal vendors

    • United States
    • Consumer Services
    • 400 - 500 Employee
    • Product Analyst
      • May 2019 - Jan 2021

      ◦ Initiate, develop and manage development for assigned product lines based on customer research and analysis using quantitative and qualitative methods to capitalize on market conditions, trends, and changes in key segments◦ Identify potential product market opportunities and present formalized pilot proposals to executive leadership◦ Manage relationships and projects with third-party and internal clients while serving as primary point of contact

    • Business Consultant
      • Aug 2018 - May 2019

      ◦ Oversaw daily reporting activities communicating operational statistics and call center metrics to executive leadership◦ Surveyed 500,000+ customers to gauge customer satisfaction and optimized customer-facing procedures to increase customer focus and decrease escalation rate

    • Leadership Development Program Associate
      • Jun 2017 - Aug 2018

      ◦ Participated in and graduated from leadership development program to develop an in-depth understanding of business practices and philosophies while rotating through sales, marketing, operations, product, and process improvement departments

    • Head Bartender / Floor Manager
      • Oct 2014 - May 2017

      ◦ Joined a serving staff and maintained head bar tending position that advanced by promotion into a part-time manager role◦ Trained 100+ employees and peers on service skills and point-of-sale system ◦ Oversaw all floor activities to ensure that customers received quality and efficient service

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student
      • Aug 2011 - May 2017

Education

  • Indiana University Bloomington
    Bachelor of Science (BS), Informatics
    2011 - 2015

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