Michael Matthews
Senior Marketing Associate at Share Local Media- Claim this Profile
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Bio
Experience
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Share Local Media
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United States
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Advertising Services
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1 - 100 Employee
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Senior Marketing Associate
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Jan 2021 - Present
-Develop and execute direct mail marketing strategies to efficiently drive new customer acquisition for our partners-Track program performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing campaigns-Provide regular performance updates to business owners and serve as the channel owner in making recommendations, and sharing best practices-Oversee day to day communications for brand partners & internal vendors
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American Home Shield
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United States
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Consumer Services
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400 - 500 Employee
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Product Analyst
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May 2019 - Jan 2021
◦ Initiate, develop and manage development for assigned product lines based on customer research and analysis using quantitative and qualitative methods to capitalize on market conditions, trends, and changes in key segments◦ Identify potential product market opportunities and present formalized pilot proposals to executive leadership◦ Manage relationships and projects with third-party and internal clients while serving as primary point of contact
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Business Consultant
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Aug 2018 - May 2019
◦ Oversaw daily reporting activities communicating operational statistics and call center metrics to executive leadership◦ Surveyed 500,000+ customers to gauge customer satisfaction and optimized customer-facing procedures to increase customer focus and decrease escalation rate
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Leadership Development Program Associate
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Jun 2017 - Aug 2018
◦ Participated in and graduated from leadership development program to develop an in-depth understanding of business practices and philosophies while rotating through sales, marketing, operations, product, and process improvement departments
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Head Bartender / Floor Manager
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Oct 2014 - May 2017
◦ Joined a serving staff and maintained head bar tending position that advanced by promotion into a part-time manager role◦ Trained 100+ employees and peers on service skills and point-of-sale system ◦ Oversaw all floor activities to ensure that customers received quality and efficient service
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Indiana University Bloomington
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United States
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Higher Education
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700 & Above Employee
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Student
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Aug 2011 - May 2017
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Education
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Indiana University Bloomington
Bachelor of Science (BS), Informatics