Michael Massey
President at Roya.com- Claim this Profile
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Bio
Mary Jensen Puno
As CFO of iMatrix Michael Massey was instrumental in the exponential growth of the company. Mike worked effectively across all departments, but I had the opportunity to work with Mike specifically on several projects that made a noticeable impact on both sales revenue and on sales team retention. Mike possesses the ability to balance a deep understanding of the company’s financials with the needs and motivation of a sales team that results in a great place to work and profitable bottom line. Mike was able to take a company with very little fiscal organization to the next level providing managers like myself access to much needed transparency and reporting that resulted in more accurate forecasting and projections. Our ability to manage the business was a night and day difference from where we were before Mike came to the organization. He was instrumental in restructuring sales compensation and activity documentation that resulted in increased sales and decreased attrition among sales reps. Without his input many of the things we accomplished simply would not have been possible. Michael Massey played a very important role in taking iMatrix from a start up to sale ready. He has a strong understanding of all facets of the business; far more than just the numbers. He is able to generate and interpret financial data quickly and accurately. His contributions have been far reaching into all departments and I would highly recommend him to any organization seeking an impact player, problem solver, and fair executive that always keeps the companies best interest at the heart of actions and decisions.
Mary Jensen Puno
As CFO of iMatrix Michael Massey was instrumental in the exponential growth of the company. Mike worked effectively across all departments, but I had the opportunity to work with Mike specifically on several projects that made a noticeable impact on both sales revenue and on sales team retention. Mike possesses the ability to balance a deep understanding of the company’s financials with the needs and motivation of a sales team that results in a great place to work and profitable bottom line. Mike was able to take a company with very little fiscal organization to the next level providing managers like myself access to much needed transparency and reporting that resulted in more accurate forecasting and projections. Our ability to manage the business was a night and day difference from where we were before Mike came to the organization. He was instrumental in restructuring sales compensation and activity documentation that resulted in increased sales and decreased attrition among sales reps. Without his input many of the things we accomplished simply would not have been possible. Michael Massey played a very important role in taking iMatrix from a start up to sale ready. He has a strong understanding of all facets of the business; far more than just the numbers. He is able to generate and interpret financial data quickly and accurately. His contributions have been far reaching into all departments and I would highly recommend him to any organization seeking an impact player, problem solver, and fair executive that always keeps the companies best interest at the heart of actions and decisions.
Mary Jensen Puno
As CFO of iMatrix Michael Massey was instrumental in the exponential growth of the company. Mike worked effectively across all departments, but I had the opportunity to work with Mike specifically on several projects that made a noticeable impact on both sales revenue and on sales team retention. Mike possesses the ability to balance a deep understanding of the company’s financials with the needs and motivation of a sales team that results in a great place to work and profitable bottom line. Mike was able to take a company with very little fiscal organization to the next level providing managers like myself access to much needed transparency and reporting that resulted in more accurate forecasting and projections. Our ability to manage the business was a night and day difference from where we were before Mike came to the organization. He was instrumental in restructuring sales compensation and activity documentation that resulted in increased sales and decreased attrition among sales reps. Without his input many of the things we accomplished simply would not have been possible. Michael Massey played a very important role in taking iMatrix from a start up to sale ready. He has a strong understanding of all facets of the business; far more than just the numbers. He is able to generate and interpret financial data quickly and accurately. His contributions have been far reaching into all departments and I would highly recommend him to any organization seeking an impact player, problem solver, and fair executive that always keeps the companies best interest at the heart of actions and decisions.
Mary Jensen Puno
As CFO of iMatrix Michael Massey was instrumental in the exponential growth of the company. Mike worked effectively across all departments, but I had the opportunity to work with Mike specifically on several projects that made a noticeable impact on both sales revenue and on sales team retention. Mike possesses the ability to balance a deep understanding of the company’s financials with the needs and motivation of a sales team that results in a great place to work and profitable bottom line. Mike was able to take a company with very little fiscal organization to the next level providing managers like myself access to much needed transparency and reporting that resulted in more accurate forecasting and projections. Our ability to manage the business was a night and day difference from where we were before Mike came to the organization. He was instrumental in restructuring sales compensation and activity documentation that resulted in increased sales and decreased attrition among sales reps. Without his input many of the things we accomplished simply would not have been possible. Michael Massey played a very important role in taking iMatrix from a start up to sale ready. He has a strong understanding of all facets of the business; far more than just the numbers. He is able to generate and interpret financial data quickly and accurately. His contributions have been far reaching into all departments and I would highly recommend him to any organization seeking an impact player, problem solver, and fair executive that always keeps the companies best interest at the heart of actions and decisions.
Experience
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Roya.com
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United States
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Technology, Information and Internet
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1 - 100 Employee
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President
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Jun 2017 - Present
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SOCi, Inc.
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United States
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Software Development
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500 - 600 Employee
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Chief Financial Officer
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Nov 2015 - Jul 2017
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Strata Information Group
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Director of Support Services
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Mar 2014 - Nov 2015
Process Management and Improvement Strategic Reporting and Analysis Process Management and Improvement Strategic Reporting and Analysis
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iMatrix
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Advertising Services
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100 - 200 Employee
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Chief Financial Officer
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Nov 2011 - Mar 2014
COMPANY AQUIRED ON 12/21/13 •Management, Accounting and Internal Control -Developed internal controls, including those addressing purchasing, expense approval, and deposits -Improved collections by focusing on process simplification and personnel development -Managed Human Resources, improving tactical processes which allowed us to shift to strategic goals •Strategy Development and Forecasting -Helped link company Vision to a strategy, then developed the budget for the resultant tactical plans -Developed company’s first (2012) budget and connected 2013’s budget to a coherent 1-3-5 year plan -Negotiated third-party sales contract, allowing iMatrix to quickly and inexpensively enter new verticals •Reporting and Analysis -Improved clarity of financial results with enhanced month-end reporting and a new approach to analysis -Retooled the chart of accounts to support business analytics by department, market, and product -Redesigned SalesForce.com workflows, resulting in more reliable data and sales funnel transparency -Developed a cancel emergence static-pool analysis that completely changed our view of client retention •Sales Team Management and Development -Restructured 55-member telemarketing sales team, improving unit production, training, and retention -Developed sales compensation structures that promoted company unit, revenue and product mix goals •Helped business owner realize his exit strategy -Created financial structure and stable processes necessary for doubling revenue and EBITDA -Doubled acquisition price vs. 2011 offer by efficiently improving sales results and controlling expenses -Closed acquisition within 30 days of signing LOI with a well organized and efficient diligence effort -Played a key role in reviewing the APA and completing the disclosure schedule Show less
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Consultant - Accounting
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Nov 2009 - May 2010
Premier Dealer Services was sold by Great American on 11/01/09. My postion as a divisional vice-president of the parent company was eliminated. Provided consulting services to the new owner as he transitioned PDS to the new structure. Premier Dealer Services was sold by Great American on 11/01/09. My postion as a divisional vice-president of the parent company was eliminated. Provided consulting services to the new owner as he transitioned PDS to the new structure.
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Consultant - Interim Controller
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2010 - 2010
California Center for Sustainable Energy (CCSE) needed an interim controller as they transitioned to a new software platform and accounting structure. While fulfilling this role I learned much about the non-profit environment while developing their new GL structure, COA, and financial statement package. California Center for Sustainable Energy (CCSE) needed an interim controller as they transitioned to a new software platform and accounting structure. While fulfilling this role I learned much about the non-profit environment while developing their new GL structure, COA, and financial statement package.
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Assistant Vice-President, Director of Operations
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Mar 1998 - Nov 2009
P.D.S., Inc. is a third party administrator (TPA) marketing financial products to automobile dealerships. Started in 1998 as a wholly owned subsidiary of Great American Insurance Company, PDS was sold in November of 2009 to a private party. As an officer of a publicly-traded corporation, managed all operations including Administration, Claims, I/T, Finance and Human Resources. Supervised a team of 6 managers with over 100 employees. Provided leadership and client-focused solutions for financial, strategic and operational issues as PDS grew to process 40,000 individual contracts and over $9 million in revenue per month. Show less
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Financial Analyst
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Jan 1997 - Mar 1998
FPAMM was a physician practice management company that focused on growth via acquisition. This was my first position after attaining my MBA in Finance, and it offered good analytical experience. -Estimated "Incurred But Not Reported" claims expense on a monthly basis, employing database manipulation tools and lag analysis. Defended recommended accrual rate changes. -Performed preliminary analysis on potential acquisitions, identifying areas of concern for future due diligence team. Wrote summaries for controllers and VP of M&A. -Developed comprehensive IBNR policies and procedures while working on a team charged with automating the entire IBNR calculation process. -Calculated, posted, and analyzed capitation revenue and membership using plan reports and plan contacts. -Performed trend and variance analysis on specialty claim costs and other G&A items. -Estimated shared risk revenue accrual rates using settlements, provider contracts, and forecasts. Show less
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Assistant Controller
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Dec 1991 - Sep 1996
-Managed the A/R department, provided cost analysis for an import line of sportswear, and worked as a liaison between customers, the factor, and the credit department. -Reduced delinquency by focusing the accounts receivable effort on providing clients clearer reporting and account reconciliations. -Managed the A/R department, provided cost analysis for an import line of sportswear, and worked as a liaison between customers, the factor, and the credit department. -Reduced delinquency by focusing the accounts receivable effort on providing clients clearer reporting and account reconciliations.
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Assistant Manager
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Mar 1988 - Nov 1991
Focused on business development within a retail lending branch system: -Converted low-profit sales contracts to larger high income loans. -Lead the development of computer based telemarketing programs. -Maximized income by working with delinquent accounts. -Spear-headed the branch's transition to a new computer system. Focused on business development within a retail lending branch system: -Converted low-profit sales contracts to larger high income loans. -Lead the development of computer based telemarketing programs. -Maximized income by working with delinquent accounts. -Spear-headed the branch's transition to a new computer system.
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Education
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University of Wisconsin-Madison
BS, Economics-Math -
San Diego State University-California State University
M.B.A., Finance -
University of California, Berkeley - Extension
Certificate, Accounting
Community
