Business Analyst

• Jul 2021 - Present

Manager, Media and Digital Assets

• Jun 2016 - Jul 2021

Provide operational leadership and oversight to two teams responsible for collecting and distributing multimedia across all of MLSE’s marketing and communications channels. Coached both managers and individuals focusing on internal client satisfaction for diverse groups, including marketing creatives, brand managers and commercial sales staff.•Gained executive buy-in for a cloud Digital Asset Management system and led the selection, negotiation and ongoing implementation of the system to support MLSE’s Marketing department with immediate payoff by fast-tracking launch for coverage of the NBA Finals.•Led the reorganization of the media asset management department to provide extended service and take end to end responsibility for all acquisition and delivery of video, motion graphics and print content across MLSE and administrative duties for the WorkFront project management solution.•Guided the steering committee tasked with a major reorganization of the video production department to streamline the organization and integrate it with the rest of MLSE’s content production unit.•Led the selection, design and implementation of a linear program/traffic/sales solution that combined three separate vendors into one resulting in 25% annual cost savings.•Reorganized workflows and responsibilities to preserve service levels after downsizing the ad traffic team responsible for delivering over $20 million of annual ad-related revenue across web, social, out of home and broadcast platforms.•Expanded the responsibilities of the video asset team to oversee storage management of print image as well as motion graphic production collections.•Successfully coordinated all capital project business case submissions for the entire Content Marketing department, obtaining approval on 100% of the portfolio.•Administered and led process review initiatives using the WorkFront project management suite. Show less

Manager IT

• Feb 2014 - Jun 2016

Managed a software support team and various project teams, tasked with supporting enterprise applications with an emphasis on process and policy to serve a client-focused culture. Developed and implemented IT project plans, led cross-functional teams and budget tracking related to enterprise systems, capital builds and special events. •Led IT planning for the NBA All-Star weekend; successfully juggling the competing demands of providing a first-class experience for media, players and guests while controlling costs in support of the successful goal of being the first organization to host the event without incurring a financial loss.•Led project planning and vendor management related to IT infrastructure installation for the on-time launch of the OVO Raptors Training Facility•Coordinated delivery of IT infrastructure for Raptors 905 with a 44% reduction in planned capital costs.•Created a Process Management Steering Committee and led the IT processes documentation project.•Led Workday HRMS Project team to restart a stalled implementation and delivered a usable system with employee Self Service on time and on budget. Subsequently led application support team and coordinated with HR leadership and staff on an ongoing roadmap.•Created a Process Management Steering Committee and led the IT processes documentation project.•Led a team of 30 volunteers and 8 MLSE staff in delivering all IT requirements for World Juniors.•Represented the IT department on the Compensation review committee.•Designed and led a focus group and survey to redesign request forms that established a baseline for IT service levels.•Coached an individual contributor in designing a testing policy that established a testing culture at MLSE. Show less

Manager, Media Management

• May 2012 - Feb 2014

Created and managed a team tasked with describing and managing digital video assets for MLSE’s Broadcast department. Designed the metadata model and volume management strategy for video assets and their storage. Managed the vendor relationship, workflow, testing, and training design for the Dalet Media Asset Management system roll-out. Conducted ongoing process improvement and the eventual digitization of over 40,000 tapes to the system.• Increased video system performance and eliminated a process that constantly flirted with disaster by instituting a storage management strategy that created 20% more space.• Implemented a retention policy that saved 300 TB in the digital media storage library.• Designed workflow to automate recall of programming grids in Dalet MAM.• Led a digitization project that was completed on budget and 2 months early. Show less

Media Centre Coordinator

• May 2011 - May 2012

Coordinated a team of 4 media librarians tasked with maintaining the digital media archive for television news. Coordinated storage management of a 128 TB storage platform. Oversaw delivery of research support for a 300 person newsroom. •Contributed to the redesign of a service desk model to maintain service after a 10% staff reduction. •Trained Media Librarians in general use of DTV system and specific tasks related to it •Updated and standardized documentation for all operational functions at the library’s Media Centre •Coordinated media management and communication strategies in News for the Royal Tour, International Indian Film Festival and FIFA Women’s World Cup special projects •Reassessed and updated media management workflows to address changing circumstances Show less

Media Librarian

• Jul 2007 - May 2011

Carried out the transfer of metadata from a legacy catalogue database to Avid digital media system. Provided reference service to newsroom staff. Conducted storage management of Avid servers and Front Porch LTO library. ●Developed workflow and trained librarians to map existing catalogue records to digital content that achieved a 20% reduction in the time required to complete the work. ●Trained other Librarians and newsroom clients to use and understand DAM software ●Responsible for organizing and maintaining 30,000 digital archival assets across two databases ●Trouble shoots workflow and software issues for clients and librarians ●Designed and implemented testing for a 'Deep Archive' storage solution ●Lead initiatives to manage digital assets created by extraordinary circumstances such as World Cup coverage and recent crises in the Middle East and Japan ●Regularly meets with Technical Support and Software Vendor to represent the Library’s technical concerns ●Frequently called upon to replace Media Management Coordinator when she is set to other tasks ●Designed excel macros to map metadata created in DAM software to existing databases ●Created instructional and logistical documentation related to the DAM ●Collaborated in creation of a naming convention designed to automate broadcast of digital assets ●Consulted on the creation of a digital workflow for the factual entertainment department as they moved towards a DAM environment Show less

RSS Consultant

• Jul 2007 - Oct 2007

Worked with start-up website SRDDI to create a datastream of aggregated articles from a large number of websites for selection and display on the company’s main website. ●Researched alternative products for the task and selected Yahoo Pipes ●Set up and refined numerous Pipes with filters to create the required datastream ●Continued after the contract to develop a more robust command line based alternative derived from existing open source software Worked with start-up website SRDDI to create a datastream of aggregated articles from a large number of websites for selection and display on the company’s main website. ●Researched alternative products for the task and selected Yahoo Pipes ●Set up and refined numerous Pipes with filters to create the required datastream ●Continued after the contract to develop a more robust command line based alternative derived from existing open source software

Summer Intern/Desk Clerk

• Apr 2006 - Jul 2007

As a summer intern at the University of Toronto Faculty of Information Studies Inforum I had a wide range of responsibilities in assisting with the day-to-day operations of the library and helping to shape its long-term strategy. ●Responded to inquiries at the public service desk ●Implemented relocation plan for new collection and facilitated integration with existing collection ●Collaborated with full-time staff to develop the library’s web strategy and plan for the upcoming year’s operations ●Created instructional material and assisted with information literacy activities of the library ●Applied knowledge of Adobe Dreamweaver to maintain a new acquisitions list for the library Show less

Tour Guide

• Aug 2004 - Jan 2005

English Second Language Instructor

• Sep 2003 - Sep 2004