Experience

Tactician Media LLC

• United States
• Newspaper Publishing
• 1 - 100 Employee

• CEO

  • Aug 2001 - Present

  • Led organization in the area of strategic consulting for media organizations. • Developed and managed portfolio of enterprise SAAS products including, media target marketing, territory optimization, transaction supply chain and executive business intelligence. • Developed and managed a business intelligence portfolio of over $15 billion deployed to senior executives and supporting staff throughout the US. • Provided consulting and expertise to the publishing industry for cost savings and margin performance supporting national retailers and consumer package goods companies. • Developed and implemented an array of proprietary algorithms and performance metric calculations supporting retail store performance, return on advertising ROI and media attribution and effectiveness. • Comprehensive development of Digital Media analytics deployed to hundreds of publishers.



NDX

• United States
• Entertainment Providers

• President and CTO

  • 2011 - Jan 2015

  • Developed and deployed technologies and the assessment of media planning for companies and agencies such as Kohls, Verizon, Kroger, Walmart, Albertsons, Zenith Optimedia, Starcom and many others. • Managed a business intelligence asset containing over 6000 media entities including business rules, targeting criteria, demographics, consumer sales and geographic attributes. • Participated in capital investment plan and acquisition of necessary funds from a variety of investment groups and entities.



DIMAC

• Spain
• Wholesale
• 1 - 100 Employee

• Chief Marketing Officer

  • 1999 - 2001

  • Managed teams providing national distribution of direct mail for AT&T, Microsoft, Enterprise Rent A Car, Honda North America, JC Penney, Bristol-Myers Squibb, United Healthcare, Chase Bank and many others. • Deployed all credit card assets for the conversion of credit portfolio of Montgomery Wards to Walmart on behalf of GE Capital in 2000. • Managed teams providing national distribution of direct mail for AT&T, Microsoft, Enterprise Rent A Car, Honda North America, JC Penney, Bristol-Myers Squibb, United Healthcare, Chase Bank and many others. • Deployed all credit card assets for the conversion of credit portfolio of Montgomery Wards to Walmart on behalf of GE Capital in 2000.



Harlem Furniture Corporation dba The Roomplace

• Vice President Marketing and Real Estate

  • Aug 1990 - Jul 1999

  • Manage advertising program for Chicago’s largest furniture retailer including TV, Radio, Print and Digital. • Managed the selection and construction of all store locations including lease negotiation, contractor selection and project management. • Managed the design and construction of company distribution center of over 250,000 sqft in a high-cube storage environment. • Manage advertising program for Chicago’s largest furniture retailer including TV, Radio, Print and Digital. • Managed the selection and construction of all store locations including lease negotiation, contractor selection and project management. • Managed the design and construction of company distribution center of over 250,000 sqft in a high-cube storage environment.