Michael Liao
Special Assistant & APAC Sales General Manager, CEO's Office at ASRock Inc.- Claim this Profile
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English Professional working proficiency
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Mandarin Native or bilingual proficiency
Topline Score
Bio
spencer pan
Michael is a great professional and excellent leader to work with. He was managing the overall channel ODM business for chipset/ graphics, workstations and WB when he was working in my team. His industry knowledges as well as in-depth relationship with local eco system, rich International business experiences, and good reputations among partners’ executives are excellent. He is a result driven guy and he always delivered his commitment. He is a great team player to work together with. He was managing APAC businesses when he returned to AMD in 2017 and his excellent performance in growing APAC region during these three and a half years were frequently mentioned and appreciated in a couple of meetings I had with our internal and external partners’ executives.
Stryder Faul
Michael is one of the best Sales leaders in the industry. Only he could have grown the business as much as he did across multiple regions in such a short time. He has the amazing ability to dive into sales operation details one minute, and then have a call with a CEO of one of the largest technology companies in the Asia Pacific region the next minute. Customers love him, his employees love him, because they know he will always find a solution that is the best for everyone.
spencer pan
Michael is a great professional and excellent leader to work with. He was managing the overall channel ODM business for chipset/ graphics, workstations and WB when he was working in my team. His industry knowledges as well as in-depth relationship with local eco system, rich International business experiences, and good reputations among partners’ executives are excellent. He is a result driven guy and he always delivered his commitment. He is a great team player to work together with. He was managing APAC businesses when he returned to AMD in 2017 and his excellent performance in growing APAC region during these three and a half years were frequently mentioned and appreciated in a couple of meetings I had with our internal and external partners’ executives.
Stryder Faul
Michael is one of the best Sales leaders in the industry. Only he could have grown the business as much as he did across multiple regions in such a short time. He has the amazing ability to dive into sales operation details one minute, and then have a call with a CEO of one of the largest technology companies in the Asia Pacific region the next minute. Customers love him, his employees love him, because they know he will always find a solution that is the best for everyone.
spencer pan
Michael is a great professional and excellent leader to work with. He was managing the overall channel ODM business for chipset/ graphics, workstations and WB when he was working in my team. His industry knowledges as well as in-depth relationship with local eco system, rich International business experiences, and good reputations among partners’ executives are excellent. He is a result driven guy and he always delivered his commitment. He is a great team player to work together with. He was managing APAC businesses when he returned to AMD in 2017 and his excellent performance in growing APAC region during these three and a half years were frequently mentioned and appreciated in a couple of meetings I had with our internal and external partners’ executives.
Stryder Faul
Michael is one of the best Sales leaders in the industry. Only he could have grown the business as much as he did across multiple regions in such a short time. He has the amazing ability to dive into sales operation details one minute, and then have a call with a CEO of one of the largest technology companies in the Asia Pacific region the next minute. Customers love him, his employees love him, because they know he will always find a solution that is the best for everyone.
spencer pan
Michael is a great professional and excellent leader to work with. He was managing the overall channel ODM business for chipset/ graphics, workstations and WB when he was working in my team. His industry knowledges as well as in-depth relationship with local eco system, rich International business experiences, and good reputations among partners’ executives are excellent. He is a result driven guy and he always delivered his commitment. He is a great team player to work together with. He was managing APAC businesses when he returned to AMD in 2017 and his excellent performance in growing APAC region during these three and a half years were frequently mentioned and appreciated in a couple of meetings I had with our internal and external partners’ executives.
Stryder Faul
Michael is one of the best Sales leaders in the industry. Only he could have grown the business as much as he did across multiple regions in such a short time. He has the amazing ability to dive into sales operation details one minute, and then have a call with a CEO of one of the largest technology companies in the Asia Pacific region the next minute. Customers love him, his employees love him, because they know he will always find a solution that is the best for everyone.
Credentials
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PMP, Project Management Professional
Project Management InstituteJun, 2010- Oct, 2024
Experience
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ASRock Inc.
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Taiwan
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Computer Hardware Manufacturing
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1 - 100 Employee
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Special Assistant & APAC Sales General Manager, CEO's Office
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Jan 2021 - Present
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AMD
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France
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Architecture and Planning
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1 - 100 Employee
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Director of Sales and Marketing, Asia Pacific, Japan, Korea
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Apr 2017 - Dec 2020
Responsible for AMD Asia Pacific, Japan and Korea overall channel sales and marketing activities. Successfully grow AMD APAC share significantly in the past 3.5 years. Support our regional partners keep growing their consumer/ commercial business segment shares and keep growing their ASP and margins. Responsible for AMD Asia Pacific, Japan and Korea overall channel sales and marketing activities. Successfully grow AMD APAC share significantly in the past 3.5 years. Support our regional partners keep growing their consumer/ commercial business segment shares and keep growing their ASP and margins.
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Executive Vice President
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Nov 2014 - Mar 2016
Formulate strategy to develop and grow businesses for company's overall product Work with Company Executives for company growth and expand strategyManage and develop company's sales force to be ready for Multi-national business operations Formulate strategy to develop and grow businesses for company's overall product Work with Company Executives for company growth and expand strategyManage and develop company's sales force to be ready for Multi-national business operations
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Director, Sales
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Oct 2007 - Mar 2014
Responsible for desktop GPU/ Desktop Chipset/ Desktop Platform/ Channel NB/ Tablet design in and WW business engagements . Manage AMD Business Partners in Taiwan and WW, as well as work with other functional team and regional team to achieve company's sales and financial goals
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Manager, Sales
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Sep 2003 - Oct 2007
Responsible for desktop chipset sales including platform enablement, accunt management and regional demand generation matchmaking
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Apple
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Indonesia
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Software Development
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1 - 100 Employee
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Business Development manager
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Aug 2002 - Aug 2003
Responsible for Apple monitor, Notebook, iSight production management and make sure MPS fulfilled. Also responsible for ODM selection for Apple Xserver, iPod products. Responsible for Apple monitor, Notebook, iSight production management and make sure MPS fulfilled. Also responsible for ODM selection for Apple Xserver, iPod products.
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Deputy Manager, Product marketing
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Jul 1999 - Jul 2002
Responsible for defining MB product specifications and responsible for product on time delivery. Manager the team to achieve overall company goals. Had experience to deal with OEM customers like HP for various projects. Responsible for defining MB product specifications and responsible for product on time delivery. Manager the team to achieve overall company goals. Had experience to deal with OEM customers like HP for various projects.
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Education
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1995 - 1998
Colorado State University
MBA, Concentrate in Finance -
1987 - 1991
Fu Jen Catholic University
Bachelor, International Trade -
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Cheng Kung S. High School
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