Experience

Nordic Light Norway AS

• Norway
• Manufacturing
• 1 - 100 Employee

• Board Member

  • May 2022 - Present



JDE

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Commercial Director

  • Dec 2019 - Present



Startuplab

• Norway
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Executive In Residence

  • Jul 2019 - Present



Leyk Consulting

• Oslo Area, Norway

• Managing Partner

  • Mar 2019 - Present

  Started an own independent consultancy which provides advisory services and strategies for building growth including digital and genZ solutions. • Provide specialty services in working with the new generation Z as consumers and employees to create efficient workspaces for the new generation. Started an own independent consultancy which provides advisory services and strategies for building growth including digital and genZ solutions. • Provide specialty services in working with the new generation Z as consumers and employees to create efficient workspaces for the new generation.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Chief Executive Officer, Red Bull Nordics & Red Bull Norway AS

  • Jan 2009 - Mar 2019

  Selected to succeed the prior CEO and lead entire Nordic market (Sweden, Finland, Denmark, Iceland, and Norway). Manage P&L, sales, operations, marketing, finance, and HR leadership team accountable for 350 employees. Launched Red Bull in 3 countries delivering significant revenue growth, establishing thriving subsidiaries in Denmark and Norway and a crucial distribution partnership in Iceland. Positioned Red Bull Nordics as #1 sub-region, outperforming larger markets to deliver annual double-digit growth. Recruited and led a Norwegian management team recognised globally for its engagement and performance. Introduced lean, cost-conscious organisational structure that fostered effective leadership development. Developed and led innovative, successful marketing events and athlete partnerships. Show less

• Sales Director, Red Bull Sweden AB – Sweden

  • Jan 2008 - Jan 2009

  Turned around and delivered +10% YOY growth—after increasing revenue 30% in first year—at the Red Bull Sweden subsidiary of the brand’s first Nordic market and simultaneously positioned the Finland subsidiary for success. Managed and developed a leadership team and 25 indirect reports. Delivered +10% year-over-year growth. Overhauled organisational structure; initiated successful market penetration strategy that laid foundation for expansion into multiple Nordic territories and reversed Finnish business losses. Restored profitability of key accounts and revamped Finland’s business model to eliminate subsidiary and harness distribution partner capabilities. Show less

• Trade Marketing & Sales Manager, Red Bull Deutschland GmbH – Germany

  • Jan 2005 - Dec 2007

  Transitioned to German leadership team in 2005 and assumed additional oversight of gastronomy business trade marketing, sales, and new business initiatives. Produced year-over-year revenue growth.Positioned brand as a market leader in the convenience sector. Launched new sales channels including airlines, vending machines, and catering.

• Trade Marketing Manager, Red Bull Deutschland GmbH – Germany

  • Oct 2003 - Jan 2005

  Recruited to establish and lead new trade marketing department for up-and-coming Red Bull and Carpe Diem brands. Built tools, processes, and systems for new department, instituted sales model still in use today, and assembled high-performance teams.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Key Account Manager & Trade Marketing Manager Germany, Austria and Switzerland

  • Jul 1999 - Sep 2003

  Managed sales team, budget and key account portfolio for various P&G brands and trade marketing for laundry detergents (Ariel, Dash, Vizir). Developed new product initiatives and promotions to deliver YOY growth and market share capture. Initially completed retail base training, served as sales representative, and engaged in developing the day-to-day Category Management process for P&G. Managed sales team, budget and key account portfolio for various P&G brands and trade marketing for laundry detergents (Ariel, Dash, Vizir). Developed new product initiatives and promotions to deliver YOY growth and market share capture. Initially completed retail base training, served as sales representative, and engaged in developing the day-to-day Category Management process for P&G.



Mercedes-Benz

• Stuttgart Area, Germany

• Trainee and thesis work

  • Jan 1998 - Jul 1998

  Working on set up of Model A production in Brazil. Thesis on process cost controlling on entire supply chain. Working on set up of Model A production in Brazil. Thesis on process cost controlling on entire supply chain.



Dresdner Bank Brasil S.A.

• Banking

• Trainee Project Finance

  • Jul 1996 - Sep 1996



HypoVereinsbank - UniCredit - Deutschland

• Germany
• Banking
• 700 & Above Employee

• Diverse jobs in the banking sector

  • Sep 1991 - Mar 1996

  Starting in a 2 year bank apprenticeship program in 1991 and followed by a student promotion program with focus area in professional banking. Internship in Hong Kong from 7/95 to 2/96. Starting in a 2 year bank apprenticeship program in 1991 and followed by a student promotion program with focus area in professional banking. Internship in Hong Kong from 7/95 to 2/96.